Haferriegel
Haferriegel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Is Haferriegel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Haferriegel is a €844K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Haferriegel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.5% over the last 90 days and 3.2% of searches end in a purchase.
€844K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Haferriegel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ESN Designer Oat Bar Box Chocolate Chip V2 12 x 100 g Hafer Riegel auf Haferbasis - perfekt für unterwegs
- Price
- €24.81
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago
ESN Designer Protein Bar Strawberry white Chocolate Flavor 12er Pack (12 x 45g)
- Price
- €33.77
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago
ESN Designer Bar Box Cinnamon Cereal 12 x 45 g der ideale Snack mit bis zu 14 g Protein pro Riegel - made in Germany
- Price
- €31.46
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
ESN GOAT Bar Salty Peanut 12 x 55 g Protein Oat Bar Powersnack mit hohem Ballaststoffgehalt 14g Protein & 11g Oats gesüßt mit Datteln und Honig
- Price
- €28.69
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 2y ago
ESN Designer Bar Box Fudge Brownie 12 x 45 g der ideale Snack mit bis zu 14 g Protein pro Riegel - made in Germany
- Price
- €25.19
- Rating
- 4.3/5
- Reviews
- 744
- Age
- 5y ago
Trending
90-day click momentum
ESN Designer Bar Box White Chocolate Pistachio 12 x 45 g der ideale Snack mit bis zu 14 g Protein pro Riegel - made in Germany
- Price
- €29.99
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
ESN Designer Bar Box Strawberry Yogurt 12 x 45 g der ideale Snack mit bis zu 15 g Protein pro Riegel made in Germany
- Price
- €24.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
MORE Protein Satisbites 12er Box Proteinriegel Dark Cookie Crumble
- Price
- €31.41
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 6mo ago
ESN Designer Bar Box Fudge Brownie 12 x 45 g der ideale Snack mit bis zu 14 g Protein pro Riegel - made in Germany
- Price
- €25.35
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1mo ago
ALL STARS Protein Bar SMOOTH CORE 45 g Fudge Brownie - Knuspriger Proteinriegel mit 13g Eiweiß ohne zugesetztem Zucker & Palmfett mit cremiger Füllung
- Price
- €31.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateESN Designer Bar Box Strawberry Yogurt 12 x 45 g der ideale Snack mit bis zu 15 g Protein pro Riegel made in Germany
- Price
- €24.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
ESN Designer Bar Box Fudge Brownie 12 x 45 g der ideale Snack mit bis zu 14 g Protein pro Riegel - made in Germany
- Price
- €25.35
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1mo ago
ESN Designer Protein Bar Strawberry white Chocolate Flavor 12er Pack (12 x 45g)
- Price
- €33.77
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago
ALL STARS Protein Bar SMOOTH CORE 45 g Fudge Brownie - Knuspriger Proteinriegel mit 13g Eiweiß ohne zugesetztem Zucker & Palmfett mit cremiger Füllung
- Price
- €31.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
MORE Protein Satisbites 12er Box Proteinriegel White Hazelnut Nougat
- Price
- €31.38
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
34
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
8%
- ESN70%
- Warrior7%
- MORE NUTRITION7%
- All Stars3%
- MaxiNutrition3%
- Hafervoll2%
- Open — no brand owns it (6 brands, 8%)
Haferriegel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.5×
Top Haferriegel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- esn riegel499K/yr
- esn protein riegel166K/yr
- esn riegel protein27K/yr
- protein riegel esn43K/yr
- haferriegel38K/yr
- esn designer bar40K/yr
- oat bar19K/yr
- corny haferkraft18K/yr
- proteinriegel esn19K/yr
- esn protein bar13K/yr
What reviews say buyers love and hate about Haferriegel
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Yummy”
“Beste Proteinriegel”
“Perfekte Flavor”
“milder Süße”
“Das liegt vor allem daran, dass die Konsistenz deutlich angenehmer und nicht so klebrig/fest wie bei den meisten anderen Proteinriegeln auf dem Markt ist”
What buyers complain about
60% of reviews“Schmeckt Nicht”
“Macht satt aber trocken”
“Doppelt so teuer”
“sehr, sehr süß”
“Ein wenig kommt der Fruchtgeschmack raus”
Haferriegel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Haferriegel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
