Is hada labo profitable to sell on Amazon Germany?

The niche generates €58K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (45/100).

How competitive is the hada labo niche?

4 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hada labo?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Inhaltsstoffe – insgesamt, Eignung für trockene Haut. The return rate is 0.3%.

When does demand for hada labo peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the hada labo niche?

Listings span €11.54–€34.64; the average listing price is €17.87 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.

hada labo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great€11.54–€34.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€17.87

avg listing price — sweet spot $15–$100

Review moat

Good861.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Market size

Bad€58K

€58K/yr · 67K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hada labo is a €58K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hada labo market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €45K–€54K; units × avg price
Conversion rate: 4.9%
Avg BSR: #723
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 4.5%
Avg brand age: 57 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Hada Labo Tokyo61%
肌ラボ31%
極潤7%
Aburiya1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top hada labo search terms

hada labo37K/yr +7.9%2.7% conv.
hada labo tokyo23K/yr -15.0%5.4% conv.
hada labo gokujyun premium lotion5K/yr -14.5%4.4% conv.
hadalabo2K/yr -7.1%4.3% conv.

All search terms

Top hada labo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hada Labo Gokujun Premium Lait Hydratant Acide Hyaluronique 140mL Feuchtigkeitsspendend

肌ラボ€16.484.4★1,569 rev

Hada Labo Tokyo White No.1 Super Hydrator Lotion 150 ml feuchtigkeitsspendende Gesichtslotion mit Hyaluronsäure und Glycerin leichte Gel-Textur parfümfrei

Hada Labo Tokyo€14.414.6★789 rev

Hada Labo Tokyo White Hydro-Gel 50 ml feuchtigkeitsspendende Gel-Creme für Tag und Nacht mit Hyaluronsäure Urea Squalane und Kollagen

Hada Labo Tokyo€17.244.6★789 rev

Hada Labo Gokujun Premium Hyaluronic Acid 170ml (Set of 2)

極潤€29.634.5★49 rev

ROHTO Haarabo GOKUJYUN kyselina hyaluronová hydratační mléko 170 ml.

肌ラボ€13.754.6★6,234 rev

Newest

by launch date

Hada Labo Tokyo White Feuchtigkeitsspendendes Gesichtspflege-Set mit Tages- und Nachtcreme & Augencreme Super-Hyaluronsäure Vitamin E und Kollagen 50 ml + 15 ml

Hada Labo Tokyo€23.9510 rev

12mo ago

Hada Labo Tokyo Glow Skin Feuchtigkeitsspendende Gesichtslotion mit Hyaluronsäure Tranexamsäure und Hatomugi-Extrakt für strahlend aussehende Haut 150 ml

Hada Labo Tokyo€11.548 rev

1y ago

Hada Labo Tokyo Glow Skin Feuchtigkeitscreme Tag & Nacht 50 ml

Hada Labo Tokyo€12.208 rev

1y ago

[3er-Pack] Hadalabo Gokujyun Premium Hyaluronic Moisturizing Lotion 170ml Hergestellt in Japan.

Aburiya€34.6461 rev

2y ago

Rohto HadaLabo Hakujun Premium Medicated Penetrating Whitening Lotion 170mL

肌ラボ€16.242,268 rev

2y ago

What buyers say about hada labo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Good product”

Feucht/Trocken15%

“Gut feuchtigkeitsspendend”

Weiches Gefühl13%

“ganz weiche haut”

Eignung für trockene Haut11%

“sehr gute Nachtcreme für reife Haut, bin sehr zufrieden”

Helligkeit/Glanz/Glühen8%

“Beste Creme zieht ein und gibt ein glow”

Eignung für Mischhaut7%

“Ideal für empfindliche Haut”

Saugfähigkeit5%

“Zieht gut ein und ist vorallem für trockene oder Mischhaut ein absoluter Geheimtipp”

falten3%

“sichtbar faltenmildernde Wirkung, trotz empfindlicher Haut keine Reaktion.”

Eignung Fettige Haut3%

“Wer fettige Haut hat”

Komfort insgesamt3%

“Sehr angenehm”

What buyers complain about

Preis-Leistungs-Verhältnis20%

“Geld nicht wert”

Inhaltsstoffe – insgesamt10%

“Ungesunde Inhaltsstoffe”

Eignung für trockene Haut10%

“nicht für unreine Haut geeignet”

Ölig/fettig5%

“Ist nicht für mich sehr fettig”

Benutzerfreundlichkeit5%

“Tube am Ende unhandlich”

Textur/Konsistenz – insgesamt5%

“die Konsistenz ist viel wässeriger als der lilane.”

Kontamination5%

“Aber was mich wirklich maßlos ärgert, hier wurde schon wieder eine Kosmetik mit geöffnetem Hygienesiegel versendet”

Haftung/Klebrigkeit5%

“Klebt, glänzt, nicht fürs Gesicht geeignet”

Verdünnt/wässrig5%

“die Konsistenz ist viel wässeriger als der lilane.”

Allergien3%

“Ich bekomme juckende und brennende Stellen im Gesicht”

Top return reasons

Produktzustand22%

Geruch17%

Preis-Leistungs-Verhältnis11%

Falten11%

Haftung/Klebrigkeit11%

Feucht/Trocken11%

Farbe11%

Verdünnt/wässrig6%

Common questions

Is hada labo profitable to sell on Amazon Germany?: The niche generates €58K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (45/100).
How competitive is the hada labo niche?: 4 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hada labo?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Inhaltsstoffe – insgesamt, Eignung für trockene Haut. The return rate is 0.3%.
When does demand for hada labo peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the hada labo niche?: Listings span €11.54–€34.64; the average listing price is €17.87 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.