How competitive is the Hada Labo niche on Amazon Germany?

4 brands and 37 sellers compete in Hada Labo on Amazon Germany. The top 5 Hada Labo products take 57% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hada Labo?

Hada Labo buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Inhaltsstoffe – insgesamt, Eignung für trockene Haut, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Hada Labo niche?

Hada Labo sells for €17.87 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €11.54–€34.64. The average incumbent carries 862 reviews — the moat a new listing must climb.

Hada Labo

brand-locked demand (top 5 brands take 100% of clicks) — Hada Labo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

This niche Category average · 2,966 niches

Is Hada Labo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hada Labo is a €58K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Hada Labo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.4% over the last 90 days and 4.9% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr3K

Search volume / yr-2.4%67K

Conversion rate4.9%

Avg price€17.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 37

Top-5 product click share57%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Top Hada Labo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hada Labo Gokujun Premium Lait Hydratant Acide Hyaluronique 140mL Feuchtigkeitsspendend

Price: €16.48
Rating: 4.4/5
Reviews: 1,569
Age: 5y ago

Hada Labo Tokyo White No.1 Super Hydrator Lotion 150 ml feuchtigkeitsspendende Gesichtslotion mit Hyaluronsäure und Glycerin leichte Gel-Textur parfümfrei

Price: €14.41
Rating: 4.6/5
Reviews: 789
Age: 3y ago

Hada Labo Tokyo White Hydro-Gel 50 ml feuchtigkeitsspendende Gel-Creme für Tag und Nacht mit Hyaluronsäure Urea Squalane und Kollagen

Price: €17.24
Rating: 4.6/5
Reviews: 789
Age: 3y ago

Hada Labo Gokujun Premium Hyaluronic Acid 170ml (Set of 2)

Price: €29.63
Rating: 4.5/5
Reviews: 49
Age: 4y ago

ROHTO Haarabo GOKUJYUN kyselina hyaluronová hydratační mléko 170 ml.

Price: €13.75
Rating: 4.6/5
Reviews: 6,234
Age: 4y ago

Newest

by launch date

Hada Labo Tokyo White Feuchtigkeitsspendendes Gesichtspflege-Set mit Tages- und Nachtcreme & Augencreme Super-Hyaluronsäure Vitamin E und Kollagen 50 ml + 15 ml

Price: €23.95
Rating: 4.0/5
Reviews: 10
Age: 12mo ago

Hada Labo Tokyo Glow Skin Feuchtigkeitsspendende Gesichtslotion mit Hyaluronsäure Tranexamsäure und Hatomugi-Extrakt für strahlend aussehende Haut 150 ml

Price: €11.54
Rating: 4.5/5
Reviews: 8
Age: 1y ago

Hada Labo Tokyo Glow Skin Feuchtigkeitscreme Tag & Nacht 50 ml

Price: €12.20
Rating: 4.7/5
Reviews: 8
Age: 1y ago

[3er-Pack] Hadalabo Gokujyun Premium Hyaluronic Moisturizing Lotion 170ml Hergestellt in Japan.

Price: €34.64
Rating: 4.8/5
Reviews: 61
Age: 2y ago

Rohto HadaLabo Hakujun Premium Medicated Penetrating Whitening Lotion 170mL

Price: €16.24
Rating: 4.4/5
Reviews: 2,268
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Hada Labo Tokyo61%
肌ラボ31%
極潤7%
Aburiya1%
Open — no brand owns it (0%)

Hada Labo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR4.9%Products23Brands4Top 5 Brands100%OOS Rate4.5%Rating4.4★Reviews862Avg BSR#723

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Hada Labo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hada labo37K/yr +7.9%2.7% conv.
hada labo tokyo23K/yr -15.0%5.4% conv.
hada labo gokujyun premium lotion5K/yr -14.5%4.4% conv.
hadalabo2K/yr -7.1%4.3% conv.

What reviews say buyers love and hate about Hada Labo

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Qualität insgesamt16%

“Good product”

Feucht/Trocken15%

“Gut feuchtigkeitsspendend”

Weiches Gefühl13%

“ganz weiche haut”

Eignung für trockene Haut11%

“sehr gute Nachtcreme für reife Haut, bin sehr zufrieden”

Helligkeit/Glanz/Glühen8%

“Beste Creme zieht ein und gibt ein glow”

What buyers complain about

73% of reviews

Preis-Leistungs-Verhältnis20%

“Geld nicht wert”

Inhaltsstoffe – insgesamt10%

“Ungesunde Inhaltsstoffe”

Eignung für trockene Haut10%

“nicht für unreine Haut geeignet”

Ölig/fettig5%

“Ist nicht für mich sehr fettig”

Benutzerfreundlichkeit5%

“Tube am Ende unhandlich”

Hada Labo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand

22%

2Geruch

17%

3Preis-Leistungs-Verhältnis

11%

4Falten

11%

5Haftung/Klebrigkeit

11%

Common Hada Labo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hada Labo 45/100 on Amazon Germany — Skip it. The niche generates €58K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.