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haarentfernung

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 67Conversion 18Competition 76Returns 83Price range 24Avg price 83Brand share 62Review moat 30Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€78.66

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Growth

Good+47.3%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good€375K

€375K/yr · 324K searches

Review moat

Okay3,490.38

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€3.98–€359.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, haarentfernung is a €375K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

haarentfernung market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
€393K–€472K
units × avg price
Conversion rate
1.5%
Avg BSR
#14
Page quality
0%
Prime
97%
Sponsored
97%
Out of stock
16.2%
Avg brand age
35 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

206

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

26%

  • Haarlosy20%
  • FVION15%
  • Veet14%
  • Braun10%
  • PHILIPS9%
  • Belle Body6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Top haarentfernung search terms

  • haarentfernung168K/yr
  • haarentferner44K/yr
  • enthaarung28K/yr
  • hair removal24K/yr
  • haar entferner9K/yr
  • hair remover11K/yr
  • haare entfernen7K/yr
  • haarentferner damen6K/yr
  • depilator4K/yr
  • nano haarentferner3K/yr
All search terms

Top haarentfernung products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€15K8%€30K12%€45K16%€60K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about haarentfernung

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Perfect product”

Benutzerfreundlichkeit14%

“Super in der Handhabung”

Preis-Leistungs-Verhältnis12%

“Beste Investition”

beworben Vs Tatsächliches Produkt9%

“Tut was er soll”

Akkulaufzeit6%

“Batterie”

Weiches Gefühl5%

“Baby glatte Haut”

Gesamtgröße3%

“Passt”

Aufladen3%

“noch nicht nachladen müssen”

Effizienz2%

“Sehr effizient”

Haarwachstum2%

“Reduziert den Haarwuchs”

What buyers complain about

Funktionalität insgesamt16%

“Wirkung = 0”

Haltbarkeit8%

“Nach 2 Jahren defekt”

Allergien8%

“Hautirritation nach Rasur”

Qualität insgesamt7%

“Unzufrieden”

Preis-Leistungs-Verhältnis6%

“Sehr teurer Müll”

Geruch5%

“Stinkt”

Benutzerfreundlichkeit4%

“Adapter unhandlich”

beworben Vs Tatsächliches Produkt4%

“Hallo, die wahre ist zu mir so gekommen wir suf dem Fotos und bin damit nicht einverstanden”

Akkulaufzeit3%

“Batterien sind schnell leer”

schädigen/verbrennen Haare2%

“Haare hat es nicht entfernt, dafür brannte jedoch meine Haut und war knallig rot”

Top return reasons

Funktionalität insgesamt35%
Defekt Material/Teile8%
beworben Vs Tatsächliches Produkt7%
Produktzustand7%
Qualität insgesamt7%
Gesamtgröße4%
Benutzerfreundlichkeit3%
Stärke2%
Add-Ons/Anhänge2%
Preis-Leistungs-Verhältnis2%

Common questions

Is haarentfernung profitable to sell on Amazon Germany?
The niche generates €375K/yr across 37 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +47.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the haarentfernung niche?
17 brands and 206 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in haarentfernung?
Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Allergien. The return rate is 1.6%.
When does demand for haarentfernung peak?
Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the haarentfernung niche?
Listings span €3.98–€359.13; the average listing price is €78.66 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.