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Haarentfernung

Haarentfernung shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49

Market size 54Growth 67Conversion 18Competition 76Returns 83Price range 24Avg price 83Brand share 62Review moat 30Quality gap 88
This niche Category average · 2,966 niches

Is Haarentfernung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haarentfernung is a €375K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.

Haarentfernung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +47.3% over the last 90 days and 1.5% of searches end in a purchase.

€375K

revenue / yr

Units sold / yr6K
Search volume / yr+47.3%324K
Conversion rate1.5%
Avg price€78.66

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers17 · 206
Top-5 product click share39%
Open market32%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement97%
New entrants (1y)13· 10 succeeded
Avg rating4.1★
Avg reviews3,490

Top Haarentfernung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€15K€30K€45K€60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

206

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

26%

  • Haarlosy20%
  • FVION15%
  • Veet14%
  • Braun10%
  • PHILIPS9%
  • Belle Body6%

Haarentfernung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume324KCVR1.5%Products37Brands17Top 5 Brands68%OOS Rate16.2%Rating4.1★Reviews3,490Avg BSR#14
23K18KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Top Haarentfernung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarentfernung168K/yr
  • haarentferner44K/yr
  • enthaarung28K/yr
  • hair removal24K/yr
  • haar entferner9K/yr
  • hair remover11K/yr
  • haare entfernen7K/yr
  • haarentferner damen6K/yr
  • depilator4K/yr
  • nano haarentferner3K/yr

What reviews say buyers love and hate about Haarentfernung

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt16%

Perfect product

Benutzerfreundlichkeit14%

Super in der Handhabung

Preis-Leistungs-Verhältnis12%

Beste Investition

beworben Vs Tatsächliches Produkt9%

Tut was er soll

Akkulaufzeit6%

Batterie

What buyers complain about

63% of reviews
Funktionalität insgesamt16%

Wirkung = 0

Haltbarkeit8%

Nach 2 Jahren defekt

Allergien8%

Hautirritation nach Rasur

Qualität insgesamt7%

Unzufrieden

Preis-Leistungs-Verhältnis6%

Sehr teurer Müll

Haarentfernung return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
35%
2Defekt Material/Teile
8%
3beworben Vs Tatsächliches Produkt
7%
4Produktzustand
7%
5Qualität insgesamt
7%

Common Haarentfernung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haarentfernung 61/100 on Amazon Germany — Worth a look. The niche generates €375K/yr across 37 tracked products. 10 of 13 products launched in the last 360 days are still selling. Search demand moved +47.3% over the last 90 days.
Search demand for Haarentfernung on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.3× the quietest.