Is haarausfall männer profitable to sell on Amazon Germany?

The niche generates €45K/yr across 39 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the haarausfall männer niche?

30 brands and 124 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in haarausfall männer?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig. The return rate is 0.1%.

When does demand for haarausfall männer peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the haarausfall männer niche?

Listings span €4.85–€117.64; the average listing price is €27.85 (sweet spot $15–$100). The average incumbent carries 6,349 reviews — the moat a new listing must climb.

haarausfall männer

Worth a look

Shows low returns (0.1%), but a small market ($45K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.85

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€4.85–€117.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,348.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Market size

Bad€45K

€45K/yr · 52K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, haarausfall männer is a €45K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

haarausfall männer market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €35K–€42K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,897
Page quality: 0%
Prime: 90%
Sponsored: 92%
Out of stock: 10.8%
Avg brand age: 48 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

124

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

43%

Top 20: 84%

Open market

44%

Regaine12%
Forest & Shore12%
KÉRASTASE10%
BIONOBLE9%
Botanic Hearth7%
Take Hair ENDLICH WIEDER VOLLES HAAR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top haarausfall männer search terms

haarwuchsmittel männer26K/yr -27.6%3.2% conv.
laduti16K/yr +3.0%0.9% conv.
laduti haarserum4K/yr +4.8%0.4% conv.
anti-haarausfall6K/yr -44.1%0.3% conv.

All search terms

Top haarausfall männer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natürliches Haaröl zum Haarwachstum beschleunigen mit biologischen Rosmarinöl Rizinusöl Mandelöl und Arganöl als Haarmaske und Haarkur (Haarwuchsöl)

Forest & Shore€22.184.5★11,137 rev

BIONOBLE Rosmarinöl Haare Bio - Fördert Haarwachstum Verlangsamt Haarausfall Kopfhaut Öl - Hair Oil mit Rosmarin Öl und Rizinusöl - Rosemary Oil for Hair Growth - Glasflasche Pipette Pumpe - 50ml

BIONOBLE€11.424.4★63,445 rev

Kérastase Genesis Stärkendes Kopfhautserum für feines und brüchiges Haar Tägliches Haarserum gegen Haarausfall und Haarbruch Sérum Anti-Chute Fortifiant 90 ml

KÉRASTASE€31.794.4★7,955 rev

Botanic Hearth Rosmarin Haaröl Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO 198 ml

Botanic Hearth€10.344.3★32,333 rev

Panthrix Haarwuchsmittel für Männer & Frauen mit Redensyl - Hair Growth Serum bei Haarausfall & zum Beschleunigen von Haarwachstum - 100 ml

Panthrix€30.753.8★6,504 rev

Newest

by launch date

REGAINE Männer Schaum: 3-Monatspackung mit 50 mg/g Minoxidil stoppt erblich bedingten Haarausfall bei Männern und regt das Haarwachstum an 3 x 60 g + Neutrogena Mini Handcreme

Regaine€57.131 rev

3mo ago

Voltuno Hair Growth Spray Haarwachstum Beschleunigen Shiny Hair Haarwuchs Booster Mit Rosmarinöl und Rizinusöl Bio Extrakt Männer & Frauen Anti Haarausfall Kopfhaut Serum Sanft und Trocken 60 ml

Voltuno€14.612 rev

5mo ago

HaloGrow Haarwuchs-Spray Für Frauen & Männer | Unterstützt das Haarwachstum & kräftiger aussehendes Haar | Mit Biotin Koffein Rizinusöl & Aminexil | 1-Monatsvorrat

HALOGROW€25.42135 rev

8mo ago

Scandinavian Biolabs Bio-Pilixin Hairline Booster Aktivierende Formel mit Massage-Applikator unterstützt die Haaransatz-Pflege & -Fülle vegan 15 ml

Scandinavian Biolabs€29.9249 rev

9mo ago

BIONOBLE€11.4263,445 rev

1y ago

What buyers say about haarausfall männer

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Haarwachstum16%

“super für haarwachstum”

Geruch15%

“Riecht sehr gut, elegante Verpackung und Flasche”

Preis-Leistungs-Verhältnis6%

“Preisleistung super”

Weiches Gefühl4%

“sie fühlt sich glatt an”

Vitamin3%

“Vitamin”

beworben Vs Tatsächliches Produkt3%

“Macht was verspricht”

Einfache Anwendung3%

“einfacher Anwendung und praktischen Aufsätzen.”

Benutzerfreundlichkeit2%

“Einfache Handhabung”

Ölig/fettig2%

“Tolles Öl, ich benutze es schon einige Monate für meine Kopfhaut und massiere es an Haarwaschtagen mit einigen Tropfen des Öls”

What buyers complain about

Geruch15%

“Stinken ekelhaft”

Preis-Leistungs-Verhältnis10%

“Geldverschwendung”

Ölig/fettig9%

“Haaröl”

Allergien6%

“Juckreiz”

Funktionalität insgesamt6%

“Wirkt nicht”

Haarverwandt6%

“kein Haarwunder”

Nebenwirkungen3%

“Übelkeit nach Einnahme”

Qualität insgesamt2%

“Qualität ungenügend”

Vitamin2%

“Die Vitamindosen wirken eher moderat”

Symptomreduktion2%

“Nach 2 Monaten absolut keine Besserung in Sicht”

Top return reasons

Ölig/fettig15%

Funktionalität insgesamt13%

Geruch8%

Auslaufsicher6%

beworben Vs Tatsächliches Produkt6%

Defekt Material/Teile6%

Eignung für kurzes Haar5%

Inhaltsstoffe – insgesamt4%

Nebenwirkungen4%

Qualität insgesamt4%

Common questions

Is haarausfall männer profitable to sell on Amazon Germany?: The niche generates €45K/yr across 39 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the haarausfall männer niche?: 30 brands and 124 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in haarausfall männer?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig. The return rate is 0.1%.
When does demand for haarausfall männer peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the haarausfall männer niche?: Listings span €4.85–€117.64; the average listing price is €27.85 (sweet spot $15–$100). The average incumbent carries 6,349 reviews — the moat a new listing must climb.