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Haar Vitamine

Haar Vitamine shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49

Market size 57Growth 14Conversion 78Competition 27Returns 100Price range 66Avg price 80Brand share 46Review moat 24Quality gap 55
This niche Category average · 2,966 niches

Is Haar Vitamine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haar Vitamine is a €427K/yr Amazon Germany market (320K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Haar Vitamine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.3% over the last 90 days and 7.8% of searches end in a purchase.

€427K

revenue / yr

Units sold / yr25K
Search volume / yr-21.3%320K
Conversion rate7.8%
Avg price€17.04

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 50
Top-5 product click share69%
Open market23%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)3· 3 succeeded
Avg rating4.4★
Avg reviews5,203

Top Haar Vitamine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€43K€85K€128K€171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

50

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • natural elements25%
  • Cosphera21%
  • NATURTREU18%
  • NaroVital9%
  • ProFuel5%
  • Donivital4%

Haar Vitamine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume320KCVR7.8%Products17Brands13Top 5 Brands77%OOS Rate0.9%Rating4.4★Reviews5,203Avg BSR#25
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Haar Vitamine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haar vitamine93K/yr
  • haarvitamine43K/yr
  • haarvitamine gegen haarausfall26K/yr
  • cosphera haarvitamine22K/yr
  • haar vitamine haarausfall23K/yr
  • hair vitamins19K/yr
  • haarvitamine für frauen11K/yr
  • haarkapseln13K/yr
  • nahrungsergänzungsmittel haare11K/yr
  • haar kapseln8K/yr

What reviews say buyers love and hate about Haar Vitamine

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Haarwachstum21%

Haarwachstum

Qualität insgesamt17%

Super Produkt

Vitamin8%

Vitamin

Preis-Leistungs-Verhältnis8%

Preisleistung super

Einfaches Kauen/Schlucken4%

Gut einzunehmen

What buyers complain about

63% of reviews
Geruch18%

Stinken ekelhaft

Funktionalität insgesamt10%

Wirkt nicht

Preis-Leistungs-Verhältnis7%

Schade ums Geld

Allergien6%

Kopf juckt - also wächst wieder

Haarverwandt5%

Ich hatte oft sprödes Haar

Haar Vitamine return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
100%

Common Haar Vitamine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haar Vitamine 51/100 on Amazon Germany — Worth a look. The niche generates €427K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Search demand for Haar Vitamine on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.