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Haar Gummibärchen

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Haar Gummibärchen is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€370K/yr251K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
55%top-5 click share · 3 brands · 22 sellers

Flapen Score

Haar Gummibärchen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Haar Gummibärchen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haar Gummibärchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Haar Gummibärchen 251K times last year and spent an estimated €370K. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €370K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
8.4%
Market size, estimated
€370Ka year
Top search term
bears with benefits168K searches a year

02 · Price

A sale here is worth €17.59.

Listings sell for €17.59 on average, from €8.21 to €22.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €17.59 that is €9K to €13K a year per listing.

Average price
€17.59inside the $15 to $100 sweet spot
Price range
€8.21–€22.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€9K–€13K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #261 within Essentielle Fettsäuren & Öle. It carries 1,694 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#261in Essentielle Fettsäuren & Öle
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
1,694per listing
Listings tracked
20

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top Haar Gummibärchen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€37K€74K€111K€148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

0%

  • Bears with Benefits94%
  • WeightWorld3%
  • Doppelherz3%
  • Open — no brand owns it (0%)

Demand

Haar Gummibärchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Haar Gummibärchen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bears with benefits168K/yr
  • bears with benefits hair18K/yr
  • haar gummibärchen17K/yr
  • biotin gummies10K/yr
  • hair gummies9K/yr
  • bears8K/yr
  • biotin gummibärchen9K/yr
  • gummibärchen haare3K/yr
  • ah mazing gummibärchen3K/yr
  • hair forte gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Haar Gummibärchen

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt überhaupt nicht mehr”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Haar Gummibärchen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data