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Haar Gummibärchen

Haar Gummibärchen shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 54Growth 18Conversion 80Competition 50Returns 100Price range 51Avg price 81Brand share 0Review moat 48Quality gap 86
This niche Category average · 2,966 niches

Is Haar Gummibärchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haar Gummibärchen is a €370K/yr Amazon Germany market (251K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Haar Gummibärchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 8.4% of searches end in a purchase.

€370K

revenue / yr

Units sold / yr20K
Search volume / yr-14.6%251K
Conversion rate8.4%
Avg price€17.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 22
Top-5 product click share55%
Open market0%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)12· 12 succeeded
Avg rating4.1★
Avg reviews1,694

Top Haar Gummibärchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€37K€74K€111K€148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Bears with Benefits94%
  • WeightWorld3%
  • Doppelherz3%
  • Open — no brand owns it (0%)

Haar Gummibärchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR8.4%Products20Brands3Top 5 Brands100%OOS Rate12.7%Rating4.1★Reviews1,694Avg BSR#261
10K6KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Haar Gummibärchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bears with benefits168K/yr
  • bears with benefits hair18K/yr
  • haar gummibärchen17K/yr
  • biotin gummies10K/yr
  • hair gummies9K/yr
  • bears8K/yr
  • biotin gummibärchen9K/yr
  • gummibärchen haare3K/yr
  • ah mazing gummibärchen3K/yr
  • hair forte gummies4K/yr

What reviews say buyers love and hate about Haar Gummibärchen

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Geschmack insgesamt43%

Schmeckt lecker

Qualität insgesamt10%

Sehr gutes Produkt

Geschmack7%

Angenehmer Geschmack

Vitamin4%

Vitamin bearen kids lieben sie

Haarwachstum4%

Meine Haare sind deutlich schneller gewachsen

What buyers complain about

71% of reviews
Geschmack insgesamt23%

Schmeckt überhaupt nicht mehr

Funktionalität insgesamt12%

Null Wirkung

Textur/Konsistenz – insgesamt7%

Veränderte Konsistenz

Geschmack7%

Geschmacklich kein Stern wert

Nebenwirkungen6%

Wirkung zweifelhaft

Common Haar Gummibärchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haar Gummibärchen 54/100 on Amazon Germany — Worth a look. The niche generates €370K/yr across 20 tracked products. 12 of 12 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Haar Gummibärchen buyers on Amazon Germany complain most about Geschmack insgesamt, Funktionalität insgesamt, Textur/Konsistenz – insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.