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Guarana

Guarana shows low returns (0.1%), but a small market ($58K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49

Market size 15Growth 23Conversion 60Competition 32Returns 99Price range 74Avg price 81Brand share 58Review moat 76Quality gap 79
This niche Category average · 2,966 niches

Is Guarana profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Guarana is a €58K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 52/100.

Guarana: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 5.2% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr4K
Search volume / yr-3.8%63K
Conversion rate5.2%
Avg price€17.54

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers14 · 23
Top-5 product click share66%
Open market30%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews476

Top Guarana products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€17K€23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • WeightWorld27%
  • Guaraná ANTARCTICA13%
  • plantomol11%
  • GymBeam10%
  • Vita World9%
  • NATURTREU7%

Guarana demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR5.2%Products16Brands14Top 5 Brands70%OOS Rate5.2%Rating4.2★Reviews476Avg BSR#755
2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Guarana

What buyers mention most, as a share of all reviews.

What buyers love

56% of reviews
Energieniveau10%

Bester energy DE

Fokusverbesserung9%

Starker Fokus-Boost für Training

Koffeingehalt7%

Koffein

Dosierung6%

Guarana-Kapseln hochdosiert – natürlicher Energieschub

Schlafqualität5%

Angenehm wach ohne Kaffee-Crash

What buyers complain about

60% of reviews
Funktionalität insgesamt17%

Wirkte bei mir nicht

Dosierung9%

120 Kapseln - es dauert

Qualität insgesamt7%

Schlechte Qualität

Gesamtgröße5%

Das ist viel zu kurz

Nebenwirkungen5%

Bei mir keine Wirkung

Common Guarana questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guarana 52/100 on Amazon Germany — Worth a look. The niche generates €58K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Guarana on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.