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Greens

Greens shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49

Market size 69Growth 18Conversion 55Competition 25Returns 99Price range 95Avg price 95Brand share 30Review moat 86Quality gap 88
This niche Category average · 2,966 niches

Is Greens profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Greens is a €717K/yr Amazon Germany market (417K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.

Greens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.1% over the last 90 days and 4.6% of searches end in a purchase.

€717K

revenue / yr

Units sold / yr20K
Search volume / yr-13.1%417K
Conversion rate4.6%
Avg price€37.56

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 21
Top-5 product click share70%
Open market13%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.1★
Avg reviews278

Top Greens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€72K€143K€215K€287K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

21

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Alpha Foods41%
  • AG128%
  • Lebepur8%
  • Yes Vegan!5%
  • Volksshake4%
  • Doppelherz4%
  • Open — no brand owns it (4 brands, 9%)

Greens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume417KCVR4.6%Products15Brands10Top 5 Brands87%OOS Rate8.1%Rating4.1★Reviews278Avg BSR#123
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Top Greens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ag1100K/yr
  • alpha foods77K/yr
  • grüne mutter41K/yr
  • greens28K/yr
  • lebepur20K/yr
  • superfood24K/yr
  • grüne mutter alpha foods9K/yr
  • greens pulver21K/yr
  • green powder10K/yr
  • superfood pulver12K/yr

What reviews say buyers love and hate about Greens

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Geschmack insgesamt21%

Schmeckt

Geschmack12%

Absoluter Favorit

Qualität insgesamt11%

Super Produkt

Ernährungs Gehalt6%

Bestes Proteinpulver aller Zeiten

Löslichkeit5%

Einfach in Wasser oder Smoothies mischen

What buyers complain about

61% of reviews
Geschmack insgesamt27%

Nicht so lecker

Geschmack13%

Furchtbarer Geschmack

Preis-Leistungs-Verhältnis6%

Absolute Geldverschwendung

Künstliche Süßstoffe4%

Schmeckt leider total nach Süßstoff

Säureregulator/Linderung von Magenschmerzen2%

Dieses Produkt erzeugt bei mir nach 14 tägiger Einnahme schlimme Bauchschmerzen

Greens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inhaltsstoffe – insgesamt
30%
2Ernährungs Gehalt
10%
3Reguliert die Verdauung
10%
4Verbrannt/geröstet/überbacken
10%
5Preis-Leistungs-Verhältnis
10%

Common Greens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Greens 58/100 on Amazon Germany — Worth a look. The niche generates €717K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.
Search demand for Greens on Amazon Germany peaks in Mar, where the busiest month runs 1.9× the quietest.