Is greens profitable to sell on Amazon Germany?

The niche generates €717K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the greens niche?

10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in greens?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for greens peak?

Demand peaks in Mar; the busiest month runs 1.9× the quietest.

What does it cost to enter the greens niche?

Listings span €18.41–€90.49; the average listing price is €37.56 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

greens

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€37.56

avg listing price — sweet spot $15–$100

Price range

Incredible€18.41–€90.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great277.87

avg incumbent reviews — the moat a new listing must climb

Market size

Good€717K

€717K/yr · 417K searches

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, greens is a €717K/yr Amazon Germany market (417K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

greens market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: €563K–€751K; units × avg price
Conversion rate: 4.6%
Avg BSR: #123
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 8.1%
Avg brand age: 48 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Alpha Foods41%
AG128%
Lebepur8%
Yes Vegan!5%
Volksshake4%
Doppelherz4%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.9×

Open Trend

Top greens search terms

ag1100K/yr -31.6%3.0% conv.
alpha foods77K/yr +0.5%1.9% conv.
grüne mutter41K/yr +33.0%8.9% conv.
greens28K/yr -24.2%1.9% conv.
lebepur20K/yr -0.5%1.1% conv.
superfood24K/yr -27.0%0.5% conv.
grüne mutter alpha foods9K/yr +105.7%10.4% conv.
greens pulver21K/yr -38.3%2.1% conv.
green powder10K/yr +12.7%1.2% conv.
superfood pulver12K/yr -29.0%1.1% conv.

All search terms

Top greens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grüne Mutter 2.0 - Das Original - Greens Shake - Akazienfaserpulver Weizengras Brennnessel Mariendistel Alfalfa Chlorella und mehr - Smoothie Shake - 600g Pulver - Alpha Foods

Alpha Foods€33.464.3★477 rev

AG1 Greenspulver Nahrungsergänzungsmittel | Dein Nährstoff-Boost: Vitamine Mineralstoffe gute Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens | Nachfüllpackung

AG1€85.693.9★54 rev

AG1 Greens-Pulver Nahrungsergänzungsmittel | Täglicher Nährstoff-Boost: Vitamine Mineralstoffe | 70+ Inhaltsstoffe von AG1 Athletic Greens (Travel Packs 15 Stück)

AG1€52.214.1★77 rev

Lebepur BIO SUPER GREEN Pulver 500g - Pflanzenpulver mit Gerstengras Weizengras Spinat Brennnessel Grünkohl Chlorella und Spirulina - für Green Smoothie geeignet in Rohkostqualität

Lebepur€24.474.5★229 rev

Daily Greens Superfood Pulver (300 Gramm) mit Vitaminen Mineralstoffen Veganem Protein und Ballaststoffen I Gerstengras Vitamin D3 Vitamin B12 Zink I Smoothie Pulver

Yes Vegan!€27.114.4★592 rev

Newest

by launch date

Grünes Superfood Pulver 200g Vegan Greens Mix mit Matcha Spirulina Gerstengras & Heidelbeere ballaststoffreiches Pflanzenpulver für Smoothies Shakes & Bowls

Bywahvoo€19.4667 rev

8mo ago

AG1 Greenspulver Nahrungsergänzungsmittel | Dein Nährstoff-Boost: Vitamine Mineralstoffe gute Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens | Nachfüllpackung

AG1€85.6954 rev

1y ago

Lebepur BIO COMPLETE Mix (400g) Daily Greens mit Spirulina Gerstengras & Probiotika Unterstützung des Energiestoffwechsels durch natürliches Calcium 20 hochwertige Bio-Zutaten

Lebepur€30.4616 rev

1y ago

AG1 Greens-Pulver Nahrungsergänzungsmittel | Täglicher Nährstoff-Boost: Vitamine Mineralstoffe | 70+ Inhaltsstoffe von AG1 Athletic Greens (Travel Packs 15 Stück)

AG1€52.2177 rev

1y ago

AG1 Greenspulver Nahrungsergänzungsmittel | Dein täglicher Nährstoff-Boost: Vitamine Mineralstoffe Darmbakterien | Glutenfrei Vegan & Keto | 70+ Inhaltsstoffe von AG1 Athletic Greens

AG1€90.4992 rev

1y ago

What buyers say about greens

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt21%

“Schmeckt”

Geschmack12%

“Absoluter Favorit”

Qualität insgesamt11%

“Super Produkt”

Ernährungs Gehalt6%

“Bestes Proteinpulver aller Zeiten”

Löslichkeit5%

“Einfach in Wasser oder Smoothies mischen”

Inhaltsstoffe – insgesamt4%

“Das Produkt enthält mit Sicherheit wertvolle Inhaltsstoffe”

Energieniveau4%

“Energiesteigerung”

Vegan/Biologisch4%

“Veganes Protein”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis3%

“Lohnt sich”

What buyers complain about

Geschmack insgesamt27%

“Nicht so lecker”

Geschmack13%

“Furchtbarer Geschmack”

Preis-Leistungs-Verhältnis6%

“Absolute Geldverschwendung”

Künstliche Süßstoffe4%

“Schmeckt leider total nach Süßstoff”

Säureregulator/Linderung von Magenschmerzen2%

“Dieses Produkt erzeugt bei mir nach 14 tägiger Einnahme schlimme Bauchschmerzen”

Allergien2%

“Absolut ekelhaft, löst Brechreiz aus - keine Kaufempfehlung”

Geruch2%

“riecht nach pisse...”

beworben Vs Tatsächliches Produkt2%

“Nicht wie abgebildet”

Nebenwirkungen2%

“weniger in kurzfristigen Effekten.”

Funktionalität insgesamt2%

“Bisher kein Effekt”

Top return reasons

Inhaltsstoffe – insgesamt30%

Ernährungs Gehalt10%

Reguliert die Verdauung10%

Verbrannt/geröstet/überbacken10%

Preis-Leistungs-Verhältnis10%

Auslaufsicher10%

Vegan/Biologisch10%

Geschmack insgesamt10%

Common questions

Is greens profitable to sell on Amazon Germany?: The niche generates €717K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the greens niche?: 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in greens?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for greens peak?: Demand peaks in Mar; the busiest month runs 1.9× the quietest.
What does it cost to enter the greens niche?: Listings span €18.41–€90.49; the average listing price is €37.56 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

greens

greens market data

Competition & brand share

Demand & seasonality

Top greens search terms

Top greens products on Amazon

Top sellers

Newest

Trending

What buyers say about greens

What buyers love

What buyers complain about

Top return reasons

Common questions

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