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Gotu Kola

Fail

Shoppers spend an estimated $22K a year here, so Gotu Kola is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€22K/yr25K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
64%top-5 click share · 15 brands · 21 sellers

Flapen Score

Gotu Kola against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Gotu Kola is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gotu Kola market on Amazon at a glance

Shoppers on Amazon Germany searched for Gotu Kola 25K times last year and spent an estimated €22K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
5.7%
Market size, estimated
€22Ka year
Top search term
gotu kola19K searches a year

02 · Price

A sale here is worth €15.39.

Listings sell for €15.39 on average, from €9.32 to €27.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €15.39 that is €2K to €4K a year per listing.

Average price
€15.39inside the $15 to $100 sweet spot
Price range
€9.32–€27.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #166 within Pflanzliche Ergänzungsmittel. It carries 142 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
81%
Out of stock, average day
11.8%
Average rank
#166in Pflanzliche Ergänzungsmittel
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
142per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Gotu Kola products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

€0€1K€2K€3K€4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

23%

  • herba direkt19%
  • myvial16%
  • QIDOSHA15%
  • H&C HERBAL INGREDIENTS EXPERT11%
  • Hepatica8%
  • GymBeam8%

Demand

Gotu Kola search demand

Weekly searches over the year. Pick a range.

600400Apr '26May '26May '26May '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Gotu Kola

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Gesamtgröße”
0.2%of orders come back
“Sehr große Tablette”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gotu Kola questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data