Gluten
FailThe top 5 brands take 96% of clicks, so Gluten is a Fail.
- Flapen Score
- 41 / 100Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 4941
- Market size
- €93K/yr52K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 12 sellers
Flapen Score
Gluten against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Gluten is stronger. Inside it, weaker.
Market
The Gluten market on Amazon at a glance
Shoppers on Amazon Germany searched for Gluten 52K times last year and spent an estimated €93K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 10.4%
- Market size, estimated
- €93Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- weizengluten19K searches a year
02 · Price
A sale here is worth €17.13.
Listings sell for €17.13 on average, from €5.07 to €33.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €17.13 that is €2K to €4K a year per listing.
- Average price
- €17.13inside the $15 to $100 sweet spot
- Price range
- €5.07–€33.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #136 within Nahrungsergänzung. It carries 494 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 50%
- Out of stock, average day
- 10.4%
- Average rank
- #136in Nahrungsergänzung
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 494per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Gluten products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Weizengluten von Green Essence - veganer Fleischersatz - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß 1 Kilogramm
- Price
- €13.11
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 2y ago

500g Gluten/Weizenkleber - für bessere Teigstruktur und Low-Carb-Rezepte - Backen und Kochen wie die Profis mit Qualität von von SWYTS - mind. 12 Monate MHD
- Price
- €8.10
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 12y ago

Weizengluten 2 kg von Green Essence - Veganer Fleischersatz 2x1kg - Seitan Basis Pulver - Weizenkleber Low Carb - Natürliches Verdickungsmittel - Rein Pflanzlich - Weizeneiweiß
- Price
- €17.56
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

GOLDEN PEANUT Vital Weizengluten 2 kg - natürliches Verdickungsmittel rein pflanzlich Weizeneiweiß Seitan kalorienarme Speisestärke Backen Kochen
- Price
- €16.28
- Rating
- 4.7/5
- Reviews
- 1,374
- Age
- 9y ago

Weizengluten 5 kg von der Grünen Essenz - veganer Fleischersatz 5x1 kg - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß (5 kg)
- Price
- €33.67
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago
Trending
estimated 90-day click momentum
2 kg Weizenkleber | Weizengluten | Low Carb | Mehlersatz mit hohem Proteingehalt | Seitan | Weizen | Weizeneiweiß | Vital | Lebensmittelzusatz zum Backen und Kochen | Buxtrade |
- Price
- €13.52
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 9y ago

1 kg Weizenkleber | Weizengluten | Low Carb | Mehlersatz mit hohem Proteingehalt | Seitan | Weizen | Weizeneiweiß | Vital | Lebensmittelzusatz zum Backen und Kochen | Buxtrade |
- Price
- €8.65
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 9y ago

Weizengluten 3kg im Eimer - veganer Fleischersatz - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß GroBpackung (3 kg)
- Price
- €24.58
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Weizengluten von Green Essence - veganer Fleischersatz - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß 1 Kilogramm
- Price
- €13.11
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 2y ago

2800g Gluten/Weizenkleber - für bessere Teigstruktur und Low-Carb-Rezepte - Backen und Kochen wie die Profis mit Qualität von von SWYTS - mind. 12 Monate MHD
- Price
- €24.07
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 12y ago
Newest
by launch date
Weizengluten 3kg im Eimer - veganer Fleischersatz - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß GroBpackung (3 kg)
- Price
- €24.58
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Weizengluten 2 kg von Green Essence - Veganer Fleischersatz 2x1kg - Seitan Basis Pulver - Weizenkleber Low Carb - Natürliches Verdickungsmittel - Rein Pflanzlich - Weizeneiweiß
- Price
- €17.56
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Weizengluten 5 kg von der Grünen Essenz - veganer Fleischersatz 5x1 kg - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß (5 kg)
- Price
- €33.67
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 1y ago

Weizengluten von Green Essence - veganer Fleischersatz - Seitan Basis Pulver - Weizenkleber low carb - natürliches Verdickungsmittel - rein pflanzlich - Weizeneiweiß 1 Kilogramm
- Price
- €13.11
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 2y ago

Weizengluten Bio 1kg - Weizenglutenpulver - Vorratspackung - Proteinhaltig - Zum Backen von Broten und Gebäck - Abgefüllt und kontrolliert in Deutschland - Biotiva
- Price
- €19.99
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
2%
- Green Essence54%
- LowCarbWelt.de14%
- GOLDEN PEANUT13%
- SWYTS9%
- Buxtrade6%
- Biotiva2%
- Open — no brand owns it (1 brand, 2%)
Demand
Gluten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Gluten search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- weizengluten19K/yr
- gluten21K/yr
- weizenkleber7K/yr
- vital wheat gluten5K/yr
Reviews and returns
What reviews say buyers love and hate about Gluten
We read the reviews and the return reasons for every product selling here.
“riecht unangenehm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gluten questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









