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Glücksstein

a small market ($47K/yr) — Glücksstein doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 12Growth 70Conversion 32Competition 33Returns 93Price range 15Avg price 44Brand share 55Review moat 91Quality gap 47
This niche Category average · 2,966 niches

Is Glücksstein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glücksstein is a €47K/yr Amazon Germany market (164K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 47/100.

Glücksstein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +52.7% over the last 90 days and 2.5% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr8K
Search volume / yr+52.7%164K
Conversion rate2.5%
Avg price€11.23

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 18
Top-5 product click share65%
Open market28%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews178

Top Glücksstein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • PURAJA48%
  • Milaboo7%
  • Nenull6%
  • SoSi6%
  • Cadimus5%
  • QUOIBLO5%

Glücksstein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR2.5%Products19Brands15Top 5 Brands72%OOS Rate9.8%Rating4.5★Reviews178Avg BSR#61
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 1.9×

Top Glücksstein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glückssteine51K/yr
  • glückssteine für kinder46K/yr
  • glücksstein42K/yr
  • glückssteine für erwachsene10K/yr
  • glücksbringer stein9K/yr
  • magische steine3K/yr
  • zauberstein3K/yr

What reviews say buyers love and hate about Glücksstein

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geschenk Zweck21%

idealer Glücksbringer 🍀für seine Lieben!

Farbe18%

sehr farbenfroh

Qualität insgesamt16%

Prima Qualität

Gesamtgröße12%

Schön gross

Design insgesamt8%

Kunst

What buyers complain about

86% of reviews
Gesamtgröße43%

als kleinere

beworben Vs Tatsächliches Produkt11%

Das was hier ankam hat mit den Produktbildern so gar nichts gemeinsam

Farbe11%

nicht so bunt

Preis-Leistungs-Verhältnis8%

nicht wirklich dem Preis angemessen.

Dicke4%

Die Steine sind sehr dünn

Glücksstein return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
72%
2beworben Vs Tatsächliches Produkt
7%
3Farbe
6%
4Qualität insgesamt
5%
5Defekt Material/Teile
3%

Common Glücksstein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glücksstein 47/100 on Amazon Germany — Skip it. The niche generates €47K/yr across 19 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +52.7% over the last 90 days.
Search demand for Glücksstein on Amazon Germany peaks in Jun–Jul–Dec, where the busiest month runs 1.9× the quietest.