Skip to content

Gillette Intimate Men

Fail

The top 5 brands take 100% of clicks, so Gillette Intimate Men is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€74K/yr28K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
82%top-5 click share · 2 brands · 71 sellers

Flapen Score

Gillette Intimate Men against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Gillette Intimate Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gillette Intimate Men market on Amazon at a glance

Shoppers on Amazon Germany searched for Gillette Intimate Men 28K times last year and spent an estimated €74K. All 2 brands take every click. Demand peaks in Jan–Jul–Aug–Sep–Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
8.3%
Market size, estimated
€74Ka year
Peak month
July11.2× the quietest month
Top search term
gillette styler8K searches a year

02 · Price

A sale here is worth €31.24.

Listings sell for €31.24 on average, from €15.22 to €47.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At €31.24 that is €8K to €16K a year per listing.

Average price
€31.24inside the $15 to $100 sweet spot
Price range
€15.22–€47.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
€8K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #82 within Rasur & Enthaarung. It carries 1,064 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
12.1%
Average rank
#82in Rasur & Enthaarung
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,064per listing
Listings tracked
9

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gillette Intimate Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%
  • Open — no brand owns it (0%)

Demand

Gillette Intimate Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.2×

Search terms

Top Gillette Intimate Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gillette styler8K/yr
  • gillette trimmer4K/yr
  • gillette trimmer herren5K/yr
  • gillette barttrimmer5K/yr
  • gillette fusion proglide styler ersatzteile3K/yr
  • gillette fusion proglide styler2K/yr
  • gillette styler 4 in 1911/yr
  • gillette elektrischer rasierer681/yr

Reviews and returns

What reviews say buyers love and hate about Gillette Intimate Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Schneiden/Trimmen”
13%of negative reviews mention “Schneiden/Trimmen”
0.1%of orders come back
“Trimmen und Konturen kann ich mit der Edelstahl klingen die auch warm wird während der Nutzung nicht schneiden die Klinge ist viel zu weich kein strammer Sitz”
A buyer, on “Schneiden/Trimmen”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gillette Intimate Men questions

Answered from the same tracked data.