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Fußmassageroller

Fail

Demand is soft, at -17.2% this quarter, so Fußmassageroller is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€112K/yr172K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
64%top-5 click share · 16 brands · 22 sellers

Flapen Score

Fußmassageroller against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Fußmassageroller is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fußmassageroller market on Amazon at a glance

Shoppers on Amazon Germany searched for Fußmassageroller 172K times last year and spent an estimated €112K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
5.5%
Market size, estimated
€112Ka year
Peak month
November1.5× the quietest month
Top search term
fussmassageroller41K searches a year

02 · Price

A sale here is worth €11.73.

Listings sell for €11.73 on average, from €6.39 to €20.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €11.73 that is €6K to €9K a year per listing.

Average price
€11.73under the $15 to $100 sweet spot
Price range
€6.39–€20.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #40 within Wellness. It carries 5,436 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#40in Wellness
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
5,436per listing
Listings tracked
18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fußmassageroller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

29%

  • Brand 124%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Fußmassageroller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Fußmassageroller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fussmassageroller41K/yr
  • fußmassageroller41K/yr
  • fussroller massageroller16K/yr
  • fußroller13K/yr
  • fussroller9K/yr
  • fußrolle6K/yr
  • fußmassage roller7K/yr
  • fussrolle6K/yr
  • fußroller massage7K/yr
  • fussmassageroller holz6K/yr

Reviews and returns

What reviews say buyers love and hate about Fußmassageroller

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Haltbarkeit”
1.2%of orders come back
“Extrem kurzlebig”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fußmassageroller questions

Answered from the same tracked data.