Frozen

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €465K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-34.7%

Conversion, latest week

1.5%

Market size, estimated

€465Ka year

Peak month

December4.5× the quietest month

Top search term

elsa552K searches a year

Listings sell for €14.31 on average, from €2.35 to €36.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €14.31 that is €4K to €7K a year per listing.

Average price

€14.31under the $15 to $100 sweet spot

Price range

€2.35–€36.11

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

€4K–€7K

Returns

0.7%of orders · Amazon Germany median 1.1%

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #170 within Erste Hilfe. It carries 1,304 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

96%

Out of stock, average day

4.3%

Average rank

#170in Erste Hilfe

Average rating

4.54 starsAmazon Germany average 4.37 stars

Average reviews

1,304per listing

Listings tracked

50

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months