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Frosch Waschmittel

brand-locked demand (top 5 brands take 100% of clicks) — Frosch Waschmittel doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

Market size 35Growth 25Conversion 79Competition 22Returns 100Price range 57Avg price 66Brand share 0Review moat 96Quality gap 18
This niche Category average · 2,966 niches

Is Frosch Waschmittel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Frosch Waschmittel is a €171K/yr Amazon Germany market (156K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Frosch Waschmittel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 7.9% of searches end in a purchase.

€171K

revenue / yr

Units sold / yr13K
Search volume / yr-0.7%156K
Conversion rate7.9%
Avg price€13.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 34
Top-5 product click share74%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement31%
New entrants (1y)5· 4 succeeded
Avg rating4.7★
Avg reviews87

Top Frosch Waschmittel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€17K€34K€51K€68K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Frosch100%
  • Open — no brand owns it (0%)

Frosch Waschmittel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR7.9%Products13Brands1Top 5 Brands100%OOS Rate2.6%Rating4.7★Reviews87Avg BSR#96
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Frosch Waschmittel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frosch waschmittel125K/yr
  • waschmittel frosch13K/yr
  • frosch waschpulver9K/yr
  • frosch waschmittel flüssig5K/yr
  • frosch sensitiv waschmittel4K/yr

What reviews say buyers love and hate about Frosch Waschmittel

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch30%

Entfernt Gerüche

Waschechtheit15%

Sehr schönes mildes Waschmittel

Einfache Reinigung9%

Die Anwendung des Reinigers ist super easy

Qualität insgesamt9%

Good product

beworben Vs Tatsächliches Produkt7%

Es macht sein Job

What buyers complain about

72% of reviews
Geruch41%

Dieses Waschmittel stinkt

Einfache Reinigung12%

reinigt nicht richtig

Preis-Leistungs-Verhältnis8%

Der Preis könnte allerdings niedriger sein

Qualität insgesamt8%

Gutes Produkt, günstig

Materialqualität3%

Allerdings werden sehr empfindlich Materialien nicht so weich, wie ich es von einem Konkurrenzprodukt gewöhnt war

Frosch Waschmittel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
55%
2Geruch
23%
3Fleckenbeständigkeit
5%
4Materialqualität
2%
5Feucht/Trocken
2%

Common Frosch Waschmittel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frosch Waschmittel 43/100 on Amazon Germany — Skip it. The niche generates €171K/yr across 13 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.
Search demand for Frosch Waschmittel on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.