How competitive is the Frischkäse niche on Amazon Germany?

14 brands and 12 sellers compete in Frischkäse on Amazon Germany. The top 5 Frischkäse products take 49% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Frischkäse?

Frischkäse buyers on Amazon Germany complain most about Geruch, Geschmack insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Frischkäse niche?

Frischkäse sells for €5.17 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.06–€19.35. The average incumbent carries 657 reviews — the moat a new listing must climb.

Frischkäse

pricing outside the sweet spot ($5.17 avg) — Frischkäse doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

This niche Category average · 2,966 niches

Is Frischkäse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Frischkäse is a €69K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.

Frischkäse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 13.7% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr25K

Search volume / yr-17.6%97K

Conversion rate13.7%

Avg price€5.17

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 12

Top-5 product click share49%

Open market22%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Top Frischkäse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Frischkäse Natur 175g

Price: €1.80
Rating: 4.6/5
Reviews: 282
Age: 7y ago

Miil Frischkäse - Brotaufstrich (0.2 kg)

Price: €1.06
Rating: 4.6/5
Reviews: 71
Age: 1y ago

Jeden Tag Frischkäse Kräuter

Price: €1.67
Rating: 4.6/5
Reviews: 101
Age: 6y ago

Frischkäse Schuhdeo bei Käsefüßen!? - Vergleichssieger revolutioniert Schuhhygiene - Schluss mit antibakteriellem Schuhdeo Spray - 6 Monate Schutz vor Fußgeruch

Price: €12.13
Rating: 4.3/5
Reviews: 4,805
Age: 8y ago

Jeden Tag Frischkäse der Sahnige

Price: €1.82
Rating: 4.8/5
Reviews: 87
Age: 6y ago

Newest

by launch date

Arla Buko Pikante Kräuter Frischkäse| 10x 200g | 100% natürliche Zutaten | Ohne Konservierungsstoffe Verdickungsmittel und Geschmacksverstärker

Price: €18.04
Rating: 4.4/5
Reviews: 35
Age: 1y ago

Frischkäse Schuhdeo Bundle - 2 Jahre Schluss mit antibakteriellem Schuhdeo Spray - Schutz vor Fußgeruch - Streuer und Nachfüllpack

Price: €19.12
Rating: 4.3/5
Reviews: 4,805
Age: 1y ago

Miil Frischkäse - Brotaufstrich (0.2 kg)

Price: €1.06
Rating: 4.6/5
Reviews: 71
Age: 1y ago

MIIL Körniger Frischkäse (0.2 kg)

Price: €1.16
Rating: 4.6/5
Reviews: 114
Age: 1y ago

Philadelphia Doppelrahm Family (0.33 kg)

Price: €3.69
Rating: 4.7/5
Reviews: 18
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

15%

KUMPELKEIME21%
Alnatura18%
Jeden Tag16%
Miil16%
Exquisa8%
Arla Buko7%
Open — no brand owns it (8 brands, 15%)

Frischkäse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR13.7%Products29Brands14Top 5 Brands78%OOS Rate7.2%Rating4.6★Reviews657Avg BSR#8

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Frischkäse

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Geschmack insgesamt32%

“Schmeckt”

Qualität insgesamt10%

“Top Produkt”

Geruch10%

“Hat Gerüche im Schuh definitiv reduziert”

Preis-Leistungs-Verhältnis6%

“gut investierte 20€”

beworben Vs Tatsächliches Produkt5%

“Wie immer”

What buyers complain about

66% of reviews

Geruch25%

“Die Schuhe stinken zwar weniger”

Geschmack insgesamt11%

“Geschmack seltsam”

Funktionalität insgesamt10%

“Funktioniert nicht”

Feucht/Trocken5%

“Meine Füsse werden etwas trocken vom Pulver”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Frischkäse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

40%

2beworben Vs Tatsächliches Produkt

21%

3Feucht/Trocken

12%

4Gesamtgröße

5Haltbarkeit

Common Frischkäse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frischkäse 46/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 29 tracked products. Search demand moved -17.6% over the last 90 days.