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Frischkäse

Fail

Products sell for $5.17 on average, outside the sweet spot, so Frischkäse is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€69K/yr97K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
49%top-5 click share · 14 brands · 12 sellers

Flapen Score

Frischkäse against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Frischkäse is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frischkäse market on Amazon at a glance

Shoppers on Amazon Germany searched for Frischkäse 97K times last year and spent an estimated €69K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
13.7%
Market size, estimated
€69Ka year
Peak month
October1.4× the quietest month
Top search term
frischkäse90K searches a year

02 · Price

A sale here is worth €5.17.

Listings sell for €5.17 on average, from €1.06 to €19.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €5.17 that is €3K to €4K a year per listing.

Average price
€5.17under the $15 to $100 sweet spot
Price range
€1.06–€19.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #8 within Fußpflege. It carries 657 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
7.2%
Average rank
#8in Fußpflege
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
657per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Frischkäse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€8K€11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

12

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 92%

Open market

15%

  • KUMPELKEIME21%
  • Alnatura18%
  • Jeden Tag16%
  • Miil16%
  • Exquisa8%
  • Arla Buko7%
  • Open — no brand owns it (8 brands, 15%)

Demand

Frischkäse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Frischkäse

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geruch”
0.1%of orders come back
“Die Schuhe stinken zwar weniger”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frischkäse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data