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fresubin protein energy drink

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 34Conversion 64Competition 33Returns 100Price range 74Avg price 95Brand share 0Review moat 83Quality gap 32

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€44.68

avg listing price — sweet spot $15–$100

Review moat

Great348.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good€14.38–€128.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€97K

€97K/yr · 38K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, fresubin protein energy drink is a €97K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

fresubin protein energy drink market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
€112K–€134K
units × avg price
Conversion rate
5.7%
Avg BSR
#219
Page quality
0%
Prime
6%
Sponsored
56%
Out of stock
1.3%
Avg brand age
84 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Fresenius68%
  • Fresubin15%
  • RWmedical Ihr Partner im Beschaffungsprozess15%
  • resource3%

Demand

Weekly Amazon search volume, last 40 weeks — +7.2% search growth over the last 90 days.
900700Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top fresubin protein energy drink search terms

  • fresubin protein energy drink18K/yr
  • fresubin protein10K/yr
  • fresubin protein powder6K/yr
  • fresubin pulver4K/yr
All search terms

Top fresubin protein energy drink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€19K30%€29K40%€39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about fresubin protein energy drink

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Schmeckt super”

Qualität insgesamt19%

“Bestes Produkt”

Ernährungs Gehalt16%

“Gute Nahrungsergänzung”

beworben Vs Tatsächliches Produkt9%

“entspricht den Erwartungen”

Geschmack8%

“gnaz gut”

Preis-Leistungs-Verhältnis7%

“Top Preis-Leistung”

Benutzerfreundlichkeit4%

“leicht in den Essensalltag einzubauen.”

Energieniveau2%

“Der Energy Drink ist sehr sättigen”

Gewichtsverlust2%

“Für Personen mit Appetit Angel bestens geeignet”

Löslichkeit2%

“Sehr gut löslich, geschmacksneutral trinke es mit Kaffee”

What buyers complain about

Geschmack21%

“Im Geschmack neutral”

Süße18%

“Zu süß”

beworben Vs Tatsächliches Produkt11%

“Reklamation”

Preis-Leistungs-Verhältnis10%

“Teuer”

Geschmack insgesamt7%

“Schmeckt aber nicht wirklich”

Gewichtsverlust7%

“Nach zwei Wochen hat sich mein Gewicht jedoch nicht verändert”

Mischung/Verhältnis4%

“Gutes Nahrungsergänzungsmittel, allerdings schlechtes Mischverhältnis”

Qualität insgesamt4%

“Aber die ganze Sendung sollte diese Qualitätsstufe haben”

Top return reasons

Funktionalität insgesamt33%
Inhaltsstoffe – insgesamt33%
Zertifizierungen33%

Common questions

Is fresubin protein energy drink profitable to sell on Amazon Germany?
The niche generates €97K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (46/100).
How competitive is the fresubin protein energy drink niche?
4 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fresubin protein energy drink?
Top complaints mined from reviews: Geschmack, Süße, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
What does it cost to enter the fresubin protein energy drink niche?
Listings span €14.38–€128.65; the average listing price is €44.68 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.