How competitive is the Fresubin niche on Amazon Germany?

3 brands and 27 sellers compete in Fresubin on Amazon Germany. The top 5 Fresubin products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fresubin?

Fresubin buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Geschmack, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fresubin niche?

Fresubin sells for €46.65 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €22.46–€56.19. The average incumbent carries 558 reviews — the moat a new listing must climb.

Fresubin

Fresubin shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49

This niche Category average · 2,966 niches

Is Fresubin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fresubin is a €2.2M/yr Amazon Germany market (596K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Fresubin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.9% over the last 90 days and 8.0% of searches end in a purchase.

€2.2M

revenue / yr

Units sold / yr60K

Search volume / yr-7.9%596K

Conversion rate8.0%

Avg price€46.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 27

Top-5 product click share65%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Fresubin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)

Price: €45.41
Rating: 4.6/5
Reviews: 612
Age: 1y ago

Fresubin Energy Drink Probierset 6x200 ml

Price: €22.46
Rating: 4.5/5
Reviews: 351
Age: 4y ago

Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten

Price: €34.36
Rating: 4.8/5
Reviews: 5
Age: 2mo ago

Fresubin 2Kcal DRINK 6x4x200ml Mischkarton

Price: €51.41
Rating: 4.5/5
Reviews: 478
Age: 11y ago

Fresenius Kabi Energy Drink Mischkarton 6x4x200 ml

Price: €44.43
Rating: 4.6/5
Reviews: 1,382
Age: 3y ago

Newest

by launch date

Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten

Price: €34.36
Rating: 4.8/5
Reviews: 5
Age: 2mo ago

Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)

Price: €45.41
Rating: 4.6/5
Reviews: 612
Age: 1y ago

Fresubin Energy Drink - Vanille Hochkalorische Trinknahrung von Fresenius Kabi 300 kcal pro Flasche laktosearm ohne Ballaststoffe ideal bei Mangelernährung (200 ml (24er Pack) Vanille)

Price: €50.00
Rating: 4.8/5
Reviews: 129
Age: 1y ago

Fresenius Kabi Energy Drink Mischkarton 6x4x200 ml

Price: €44.43
Rating: 4.6/5
Reviews: 1,382
Age: 3y ago

Fresubin Energy Drink Probierset 6x200 ml

Price: €22.46
Rating: 4.5/5
Reviews: 351
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Fresubin42%
Fresenius33%
RWmedical Ihr Partner im Beschaffungsprozess25%
Open — no brand owns it (0%)

Fresubin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume596KCVR8.0%Products16Brands3Top 5 Brands100%OOS Rate1.4%Rating4.6★Reviews558Avg BSR#39

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Fresubin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fresubin215K/yr -5.3%4.9% conv.
fresubin trinknahrung142K/yr -9.6%6.1% conv.
fresubin 400 kcal99K/yr -3.2%5.4% conv.
fresubin 2kcal45K/yr -7.1%6.6% conv.
fresubin energy drink28K/yr -24.5%6.0% conv.
fresenius trinknahrung hochkalorisch8K/yr -14.1%8.2% conv.
fresubin 2 kcal drink8K/yr +4.5%5.6% conv.
fresubin 2 kcal8K/yr -14.5%4.1% conv.
fresubin mischkarton 24x200ml4K/yr +26.9%9.0% conv.
fresubin trinknahrung 400 kcal5K/yr -20.9%5.4% conv.

What reviews say buyers love and hate about Fresubin

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geschmack insgesamt28%

“Schmeckt super”

Qualität insgesamt17%

“Bestes Produkt”

Ernährungs Gehalt14%

“Gute Nahrungsergänzung”

Preis-Leistungs-Verhältnis10%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt7%

“entspricht den Erwartungen”

What buyers complain about

87% of reviews

beworben Vs Tatsächliches Produkt25%

“Reklamation”

Geschmack21%

“schlechteste Geschmacksrichtung doppelt eingepackt”

Preis-Leistungs-Verhältnis17%

“Geld rausgeschmissen”

Süße13%

“Zu süß”

Künstliche Süßstoffe4%

“Geschmack extrem künstlich”

Fresubin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gewichtsverlust

20%

2Inhaltsstoffe – insgesamt

20%

3beworben Vs Tatsächliches Produkt

20%

4Funktionalität insgesamt

20%

5Zertifizierungen

20%

Common Fresubin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fresubin 56/100 on Amazon Germany — Worth a look. The niche generates €2.2M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.