Is franzbranntwein profitable to sell on Amazon Germany?

The niche generates €155K/yr across 23 tracked products. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the franzbranntwein niche?

10 brands and 50 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in franzbranntwein?

Top complaints mined from reviews: Funktionalität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for franzbranntwein peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the franzbranntwein niche?

Listings span €3.96–€28.18; the average listing price is €12.97 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.

franzbranntwein

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great186.87

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+47.4%

90-day search growth — must beat 0% to launch

Avg price

Good€12.97

avg listing price — sweet spot $15–$100

Price range

Good€3.96–€28.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay€155K

€155K/yr · 162K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, franzbranntwein is a €155K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

franzbranntwein market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €162K–€195K; units × avg price
Conversion rate: 7.4%
Avg BSR: #295
Page quality: 0%
Prime: 35%
Sponsored: 26%
Out of stock: 1.1%
Avg brand age: 80 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

12%

Allgäuer Latschenkiefer30%
Klosterfrau27%
Holzhacker11%
Allgäuer8%
Param7%
Bano5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top franzbranntwein search terms

franzbranntwein98K/yr +52.5%6.1% conv.
franzbranntwein zum einreiben24K/yr +30.8%7.8% conv.
latschenkiefer franzbranntwein8K/yr +121.0%6.7% conv.
allgäuer latschenkiefer franzbranntwein5K/yr +223.6%7.7% conv.
holzhacker franzbranntwein7K/yr +28.2%7.9% conv.
franzbranntwein latschenkiefer5K/yr +42.9%9.7% conv.
franz brandwein4K/yr +17.6%4.9% conv.
holzhacker6K/yr -38.9%1.5% conv.
schaebens franzbranntwein 500ml3K/yr +15.4%1.0% conv.
franzbrandwein2K/yr +12.5%9.1% conv.

All search terms

Top franzbranntwein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Klosterfrau€7.864.6★412 rev

Allgäuer Latschenkiefer Franzbranntwein 500 ml | Zur Förderung der Hautdurchblutung

Allgäuer Latschenkiefer€16.414.8★173 rev

Holzhacker | Franzbranntwein Arnika und Menthol 500 ml | RIVIERA | Österreichisches Qualitätsprodukt

Holzhacker€17.314.6★317 rev

ALLGÄUER LATSCHENK. Franzbranntwein extra stark 250 ml

Allgäuer€11.774.6★148 rev

FRANZBRANNTWEIN Gel Pump-Spender 500 ml

Param€13.304.7★36 rev

Newest

by launch date

Klosterfrau Franzbranntwein Latschenkiefer | 4 x 400 ml | lindert den Schmerz wirkt durchblutungsfördernd entspannt die Muskulatur | bei Muskel- und Gelenkschmerzen & stumpfen Verletzungen

Klosterfrau€25.0332 rev

3y ago

Franzbranntwein - Bei Muskel- und Gelenkschmerzen Zerrungen Prellungen Verstauchungen - 0 5L

Mivolis€8.7336 rev

6y ago

Holzhacker Franzbranntwein Arnika & Menthol Lösung 500 ml Lösung

Holzhacker€15.35134 rev

6y ago

Kneipp Arnika Franzbranntwein - mit Bio Arnika-Extrakt - Kühlt erfrischt belebt - 150 ml

Kneipp€3.96650 rev

7y ago

FRANZBRANNTWEIN Gel Pump-Spender 500 ml

Param€13.3036 rev

8y ago

What buyers say about franzbranntwein

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Das Produkt ist gut”

beworben Vs Tatsächliches Produkt15%

“Wie Erwartet”

Geruch10%

“Guter Geruch”

Linderung von Muskelschmerzen10%

“Hilft prima bei Muskelschmerzen und Krämpfen”

Spannung/Angst7%

“Er hilft wunderbar bei Verspannungen”

Saugfähigkeit5%

“Richtig gutes Zeug, zieht schnell ein, riecht angenehm, und wärmt die Stelle intensiv”

Effizienz3%

“gute Wirkung, geringer Verbrauch”

Einfache Anwendung3%

“Sehr wirksam, lässt sich gut auftragen und ist sparsam in der Anwendung”

Gesamtgröße3%

“Passt”

Preis-Leistungs-Verhältnis3%

“Gut + günstig”

What buyers complain about

Funktionalität insgesamt29%

“Wirkt nur halb”

Geruch21%

“Kein Geruch,keine Wärme,nichts”

Preis-Leistungs-Verhältnis21%

“Gutes Produkt, leider sehr teuer”

Schmerzlinderung – insgesamt7%

“Schmerzen dauern an”

Haftung/Klebrigkeit7%

“ein klebriges Hautgefühl”

Top return reasons

Motorleistung43%

Defekt Material/Teile29%

Preis-Leistungs-Verhältnis14%

Qualität insgesamt14%

Common questions

Is franzbranntwein profitable to sell on Amazon Germany?: The niche generates €155K/yr across 23 tracked products. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the franzbranntwein niche?: 10 brands and 50 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in franzbranntwein?: Top complaints mined from reviews: Funktionalität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for franzbranntwein peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the franzbranntwein niche?: Listings span €3.96–€28.18; the average listing price is €12.97 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.