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Fraktioniertes Kokosöl

a concentrated shelf (top 5 take 73% of clicks) — Fraktioniertes Kokosöl doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49

Market size 27Growth 25Conversion 89Competition 23Returns 98Price range 68Avg price 75Brand share 29Review moat 40Quality gap 63
This niche Category average · 2,966 niches

Is Fraktioniertes Kokosöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fraktioniertes Kokosöl is a €116K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 48/100.

Fraktioniertes Kokosöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.0% over the last 90 days and 10.6% of searches end in a purchase.

€116K

revenue / yr

Units sold / yr8K
Search volume / yr-1.0%73K
Conversion rate10.6%
Avg price€14.94

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 14
Top-5 product click share73%
Open market12%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,514

Top Fraktioniertes Kokosöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€17K€23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Naissance27%
  • GONATURALS20%
  • Mea Vita18%
  • MAYJAM14%
  • Heldengrün9%
  • KOURUILIFE5%
  • Open — no brand owns it (3 brands, 7%)

Fraktioniertes Kokosöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR10.6%Products13Brands9Top 5 Brands88%OOS Rate0.4%Rating4.4★Reviews2,514Avg BSR#67
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Fraktioniertes Kokosöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fraktioniertes kokosöl34K/yr
  • fraktioniertes kokosöl bio18K/yr
  • kokosöl fraktioniert11K/yr
  • fractionated coconut oil4K/yr
  • fraktioniertes kokosöl bio trägeröl6K/yr

What reviews say buyers love and hate about Fraktioniertes Kokosöl

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt28%

Beste Produkte

Geruch8%

Perfekt zum mischen mit duftöl

Ölig/fettig7%

Hervorragendes Öl

beworben Vs Tatsächliches Produkt7%

Produkt wie beschrieben

Komfort insgesamt6%

Einfach Handhabung und sehr angenehm

What buyers complain about

84% of reviews
Geruch44%

Fängt an zu stinken

Motorleistung10%

Schwierigkeiten beim pumpen

Preis-Leistungs-Verhältnis7%

wenig für viel geld

Abgabemechanismus4%

Der Dosierhebel aber defekt

Ölig/fettig4%

sehr fettige Haare danach

Fraktioniertes Kokosöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
45%
2Motorleistung
9%
3Auslaufsicher
9%
4beworben Vs Tatsächliches Produkt
7%
5Ölig/fettig
6%

Common Fraktioniertes Kokosöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fraktioniertes Kokosöl 48/100 on Amazon Germany — Skip it. The niche generates €116K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -1.0% over the last 90 days.
Search demand for Fraktioniertes Kokosöl on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.