How competitive is the Fortimel niche on Amazon Germany?

7 brands and 35 sellers compete in Fortimel on Amazon Germany. The top 5 Fortimel products take 60% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Fortimel?

Fortimel buyers on Amazon Germany complain most about Geschmack, Süße, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fortimel niche?

Fortimel sells for €39.55 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.14–€106.87. The average incumbent carries 712 reviews — the moat a new listing must climb.

Fortimel

brand-locked demand (top 5 brands take 96% of clicks) — Fortimel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

This niche Category average · 2,966 niches

Is Fortimel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fortimel is a €159K/yr Amazon Germany market (88K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Fortimel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 4.5% of searches end in a purchase.

€159K

revenue / yr

Units sold / yr5K

Search volume / yr-10.7%88K

Conversion rate4.5%

Avg price€39.55

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 35

Top-5 product click share60%

Open market4%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Fortimel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nutricia Fortimel 1.5 kcal Vanille Hochkalorische Trinknahrung mit allen wichtigen Nährstoffen Vitaminen Mineralien und Spurenelementen 300 kcal und 12 g Eiweiß pro Flasche 4 x 200 ml

Price: €15.14
Rating: 4.5/5
Reviews: 193
Age: 17y ago

Fortimel Compact 2.4 Erdbeergeschmack

Price: €16.29
Rating: 4.5/5
Reviews: 55
Age: 11y ago

Fortimel Compact 2.4 Vanillegeschmack

Price: €16.97
Rating: 4.3/5
Reviews: 47
Age: 11y ago

Nutricia Fortimel Pulver Neutral I Bei erhöhtem Energie und Eiweißbedarf I Trinknahrung in Pulverform zum Anrühren als Getränk oder zum Anreichern von Speisen I10g Protein 200 kcal pro Portion I670gr

Price: €32.01
Rating: 4.5/5
Reviews: 126
Age: 14y ago

Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)

Price: €45.41
Rating: 4.6/5
Reviews: 612
Age: 1y ago

Newest

by launch date

Fresubin Energy Drink Medizinische Trinknahrung Vanille Schokolade und Erdbeere Best of 3 Sorten

Price: €34.36
Rating: 4.8/5
Reviews: 5
Age: 2mo ago

Fresubin Energy Drink - Mischkarton Hochkalorische Trinknahrung von Fresenius Kabi in 6 Geschmacksrichtungen 300 kcal pro Flasche (200 ml (24er Pack) Mischkarton)

Price: €45.41
Rating: 4.6/5
Reviews: 612
Age: 1y ago

Fresenius Kabi Energy Drink Mischkarton 6x4x200 ml

Price: €44.43
Rating: 4.6/5
Reviews: 1,382
Age: 3y ago

Fresubin Energy Drink Probierset 6x200 ml

Price: €22.46
Rating: 4.5/5
Reviews: 351
Age: 4y ago

Sneaker Socken Herren Quarter Sportsocken Gepolstert Frotteesohle Atmungsaktiv Baumwolle 16215/20 (47-50 6 Paar)

Price: €17.38
Rating: 4.4/5
Reviews: 8,355
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Nutricia70%
FORTIMEL8%
Fresubin6%
RWmedical Ihr Partner im Beschaffungsprozess6%
MCM Klosterfrau Vertriebsgesellschaft GmbH5%
Fresenius3%
Open — no brand owns it (1 brand, 1%)

Fortimel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR4.5%Products17Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews712Avg BSR#141

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Fortimel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fortimel trinknahrung48K/yr -7.5%3.4% conv.
fortimel26K/yr -10.3%3.1% conv.
nutricia fortimel6K/yr -28.4%3.6% conv.
nutricia4K/yr +1.8%1.6% conv.
fortimel compact4K/yr -28.2%5.4% conv.
fortimel trinknahrung hochkalorisch443/yr -46.9%1.2% conv.

What reviews say buyers love and hate about Fortimel

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geschmack insgesamt28%

“Schmeckt super”

Qualität insgesamt17%

“Sehr gutes Produkt”

Ernährungs Gehalt17%

“Gute Nahrungsergänzung”

Geschmack8%

“gnaz gut”

beworben Vs Tatsächliches Produkt7%

“entspricht den Erwartungen”

What buyers complain about

77% of reviews

Geschmack21%

“Leider waren nicht alle Geschmacksrichtungen in dem Paket, die angegeben waren”

Süße19%

“Zu süß”

Gesamtgröße9%

“sehr schmal”

Gewichtsverlust7%

“Hat viele Kalorien”

beworben Vs Tatsächliches Produkt7%

“Reklamation”

Fortimel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inhaltsstoffe – insgesamt

100%

Common Fortimel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fortimel 47/100 on Amazon Germany — Skip it. The niche generates €159K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.7% over the last 90 days.