Is foodspring whey protein profitable to sell on Amazon Germany?

The niche generates €109K/yr across 10 tracked products. 90-day search growth is +16.7%. Flapen's verdict: Skip it (48/100).

How competitive is the foodspring whey protein niche?

6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in foodspring whey protein?

Top complaints mined from reviews: Süße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for foodspring whey protein peak?

Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the foodspring whey protein niche?

Listings span €23.93–€36.20; the average listing price is €27.68 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.

foodspring whey protein

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.68

avg listing price — sweet spot $15–$100

Price range

Incredible€23.93–€36.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,508.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€109K

€109K/yr · 127K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, foodspring whey protein is a €109K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

foodspring whey protein market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €69K–€83K; units × avg price
Conversion rate: 3.1%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 7.0%
Avg brand age: 67 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

betterprotein58%
BetterProtein22%
VitalBody+ SUPPLEMENTS11%
ESN5%
natural elements2%
Bulk2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top foodspring whey protein search terms

foodspring whey protein40K/yr +82.2%0.6% conv.
foodspring51K/yr -32.2%0.2% conv.
better protein11K/yr +81.9%7.1% conv.
betterprotein5K/yr +54.7%5.7% conv.
betterprotein whey protein4K/yr +2.2%7.9% conv.
better protein whey3K/yr +5.9%10.0% conv.
foodspring protein5K/yr -43.6%0.5% conv.
foodspring whey protein vanille3K/yr +8.9%0.8% conv.
protein pulver foodspring2K/yr -32.7%0.0% conv.
foodspring protein pulver2K/yr -33.4%0.0% conv.

All search terms

Top foodspring whey protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whey Protein - Vanille 1 kg - Produziert in Deutschland aus regionaler Milch - BetterProtein - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel

betterprotein€27.004.3★1,872 rev

Whey Protein - Milch Schokolade 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel - betterprotein

BetterProtein€26.904.2★831 rev

Whey Protein - Neutral 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel- betterprotein -

betterprotein€27.364.3★1,285 rev

Whey Protein - Cookies & Cream 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel - betterprotein -

betterprotein€26.624.0★947 rev

VitalBody+ DailyShake Vegan Vanilla Cream 450 g Mahlzeitenersatz-Shake zum Abnehmen 15 Mahlzeiten nur 250 kcal pro Shake vollwertig & kalorienarm ersetzen

VitalBody+ SUPPLEMENTS€24.383.9★53 rev

Newest

by launch date

natural elements Whey Protein Pulver Vanille 1kg 24g Protein pro Portion nicht zu süß nur natürliche Aromen hochdosiert in Deutschland produziert & laborgeprüft

natural elements€33.60441 rev

2y ago

VitalBody+ DailyShake Vegan Vanilla Cream 450 g Mahlzeitenersatz-Shake zum Abnehmen 15 Mahlzeiten nur 250 kcal pro Shake vollwertig & kalorienarm ersetzen

VitalBody+ SUPPLEMENTS€24.3853 rev

4y ago

VitalBody+ DailyShake Cookie Dough 450 g Mahlzeitenersatz-Shake zum Abnehmen 15 Mahlzeiten nur 250 kcal pro Shake vollwertig & kalorienarm ersetzen

VitalBody+ SUPPLEMENTS€23.9333 rev

5y ago

Whey Protein - Vanille 1 kg - Produziert in Deutschland aus regionaler Milch - BetterProtein - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel

betterprotein€27.001,872 rev

7y ago

Whey Protein - Milch Schokolade 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel - betterprotein

BetterProtein€26.90831 rev

7y ago

What buyers say about foodspring whey protein

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt31%

“Schmeckt super”

Geschmack14%

“super geschmack”

Ernährungs Gehalt11%

“Bestes Proteinpulver”

Löslichkeit8%

“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”

Qualität insgesamt7%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Super Preis / Leistung”

Süße3%

“Schmeckt super, nicht zu süß mit einer leichten Vanille Note”

Inhaltsstoffe – insgesamt2%

“Die Produkte von ESN sind für mich die besten”

beworben Vs Tatsächliches Produkt1%

“Das Produkt macht, was es soll”

Künstliche Süßstoffe1%

“Ich habe Erdbeere und Vanille bestellt und beide sind sehr lecker, im Vergleich zu anderen Alternativen milder und nicht so künstlich süß- wirklich sehr angenehm”

What buyers complain about

Süße15%

“Geschmack ebenfalls gut könnte etwas weniger süß sein”

Geschmack insgesamt14%

“Muss net schmecke, muss wirke”

Preis-Leistungs-Verhältnis8%

“Preisanstieg”

Löslichkeit7%

“Mühsame Löslichkeit”

Geschmack6%

“Geschmacklich ungeniessbar”

Künstliche Süßstoffe5%

“Schade, das Süßstoff verwendet wird”

Ernährungs Gehalt4%

“Wow noch nie so en schlechtes Whey Protein gekauft”

Qualität insgesamt3%

“Müll”

Geruch2%

“Riecht verdorben”

beworben Vs Tatsächliches Produkt1%

“Falsche Nährwertangaben”

Top return reasons

Geschmack38%

Geschmack insgesamt18%

Preis-Leistungs-Verhältnis18%

Qualität insgesamt8%

Gesamtgröße6%

Auslaufsicher6%

Produktzustand3%

Süße2%

Funktionalität insgesamt2%

Common questions

Is foodspring whey protein profitable to sell on Amazon Germany?: The niche generates €109K/yr across 10 tracked products. 90-day search growth is +16.7%. Flapen's verdict: Skip it (48/100).
How competitive is the foodspring whey protein niche?: 6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in foodspring whey protein?: Top complaints mined from reviews: Süße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for foodspring whey protein peak?: Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the foodspring whey protein niche?: Listings span €23.93–€36.20; the average listing price is €27.68 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.