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Folienrasierer

Folienrasierer shows a sweet-spot price point ($58.82 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 82Growth 23Conversion 26Competition 80Returns 50Price range 51Avg price 90Brand share 22Review moat 41Quality gap 87
This niche Category average · 2,966 niches

Is Folienrasierer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Folienrasierer is a €1.2M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.

Folienrasierer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.5% over the last 90 days and 2.1% of searches end in a purchase.

€1.2M

revenue / yr

Units sold / yr20K
Search volume / yr-4.5%1.0M
Conversion rate2.1%
Avg price€58.82

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers15 · 236
Top-5 product click share35%
Open market9%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement86%
New entrants (1y)13· 8 succeeded
Avg rating4.1★
Avg reviews2,403

Top Folienrasierer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€37K€74K€111K€148K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

236

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

7%

  • Wahl80%
  • Brightup4%
  • kensen3%
  • Braun3%
  • Manscaped Refining The Gentleman2%
  • SHOXTR1%
  • Open — no brand owns it (9 brands, 7%)

Folienrasierer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR2.1%Products49Brands15Top 5 Brands91%OOS Rate0.5%Rating4.1★Reviews2,403Avg BSR#124
20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Folienrasierer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wahl haarschneidemaschine229K/yr
  • folienrasierer herren144K/yr
  • wahl136K/yr
  • wahl trimmer101K/yr
  • folienrasierer60K/yr
  • foil shaver57K/yr
  • wahl shaver40K/yr
  • wahl rasierer38K/yr
  • haarschneidemaschine wahl33K/yr
  • wahl clipper39K/yr

What reviews say buyers love and hate about Folienrasierer

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt19%

Super Produkt

Preis-Leistungs-Verhältnis18%

Super Preis / Leistung

Benutzerfreundlichkeit11%

Handhabung super

Akkulaufzeit10%

Ausdauernder Akku, leicht zu reinigen

beworben Vs Tatsächliches Produkt6%

Tut was er soll

What buyers complain about

67% of reviews
Qualität insgesamt14%

Qualität ungenügend

Preis-Leistungs-Verhältnis8%

Geld Verschwendung

Funktionalität insgesamt8%

Funktioniert nicht

Haltbarkeit7%

fällt fast auseinander

Akkulaufzeit7%

Akku nach 2 Monaten defekt

Folienrasierer return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
25%
2Qualität insgesamt
13%
3Defekt Material/Teile
9%
4Gesamtgröße
8%
5Produktzustand
8%

Common Folienrasierer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folienrasierer 55/100 on Amazon Germany — Worth a look. The niche generates €1.2M/yr across 49 tracked products. 8 of 13 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Folienrasierer on Amazon Germany is steady year-round — the busiest month runs 1.9× the quietest.