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Flora 21

Fail

The top 5 products take 100% of clicks, so Flora 21 is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€122K/yr49K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Flora 21 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Flora 21 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flora 21 market on Amazon at a glance

Shoppers on Amazon Germany searched for Flora 21 49K times last year and spent an estimated €122K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
11.2%
Market size, estimated
€122Ka year
Peak month
February1.3× the quietest month
Top search term
flora15K searches a year

02 · Price

A sale here is worth €22.04.

Listings sell for €22.04 on average, from €10.64 to €26.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At €22.04 that is €17K to €22K a year per listing.

Average price
€22.04inside the $15 to $100 sweet spot
Price range
€10.64–€26.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
€17K–€22K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #33 within Bakterienkulturen. It carries 7,431 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#33in Bakterienkulturen
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
7,431per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flora 21 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

€0€24K€49K€73K€97K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • natural elements91%
  • NATURTREU4%
  • Nature Love4%
  • Open — no brand owns it (0%)

Demand

Flora 21 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Flora 21 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flora15K/yr
  • flora 21 kulturen komplex16K/yr
  • flora essentials plus6K/yr
  • flora 216K/yr
  • natural elements flora 213K/yr
  • natural elements probiotika3K/yr

Reviews and returns

What reviews say buyers love and hate about Flora 21

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Säureregulator/Linderung von Magenschmerzen”
0.1%of orders come back
“Magenkrämpfe und Durchfall bei 4 Tagen Einnahme”
A buyer, on “Säureregulator/Linderung von Magenschmerzen”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flora 21 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data