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Fleckenspray

brand-locked demand (top 5 brands take 100% of clicks) — Fleckenspray doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

Market size 17Growth 58Conversion 98Competition 10Returns 99Price range 22Avg price 13Brand share 0Review moat 59Quality gap 32
This niche Category average · 2,966 niches

Is Fleckenspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleckenspray is a €66K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.

Fleckenspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +33.6% over the last 90 days and 17.2% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr15K
Search volume / yr+33.6%83K
Conversion rate17.2%
Avg price€4.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 42
Top-5 product click share87%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,134

Top Fleckenspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€20K€30K€40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Sil54%
  • Vanish20%
  • Dr. Beckmann19%
  • Frosch6%
  • HEITMANN pure2%
  • Open — no brand owns it (0%)

Fleckenspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR17.2%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,134Avg BSR#17
18K13KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.8×

Top Fleckenspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fleckenspray32K/yr
  • sil fleckenspray19K/yr
  • fleckenspray kleidung12K/yr
  • vorwaschspray7K/yr
  • vorwaschspray fleckenspray4K/yr
  • tandil vorwaschspray3K/yr
  • fleckenspray wäsche3K/yr
  • sil fleckenspray 1 für alles2K/yr

What reviews say buyers love and hate about Fleckenspray

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt26%

Super Produkt

Effizienz13%

Wirkt

Einfache Reinigung12%

Tolles Vorwaschspray

beworben Vs Tatsächliches Produkt8%

Hält was es verspricht

Sprühen/Durchfluss7%

Diese Spray ist einfach topp

What buyers complain about

90% of reviews
Fleckenbeständigkeit48%

Flecken

Preis-Leistungs-Verhältnis11%

Geldverschwendung

De-Grease6%

Fettflecken werden überhaupt nicht gelöst

Ölig/fettig5%

Ölflecken

Funktionalität insgesamt5%

Wirkt nicht

Fleckenspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
36%
2Funktionalität insgesamt
21%
3Fleckenbeständigkeit
14%
4Kompatibilität – insgesamt
7%
5beworben Vs Tatsächliches Produkt
4%

Common Fleckenspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleckenspray 40/100 on Amazon Germany — Skip it. The niche generates €66K/yr across 9 tracked products. Search demand moved +33.6% over the last 90 days.
Search demand for Fleckenspray on Amazon Germany peaks in Jul–Aug, where the busiest month runs 4.8× the quietest.