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Flame Diffuser

Fail

Demand is soft, at -73.2% this quarter, so Flame Diffuser is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€44K/yr62K searches / yr
90-day growth
-73.2%search demand this quarter
Competition
55%top-5 click share · 9 brands · 13 sellers

Flapen Score

Flame Diffuser against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Flame Diffuser is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flame Diffuser market on Amazon at a glance

Shoppers on Amazon Germany searched for Flame Diffuser 62K times last year and spent an estimated €44K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-73.2%
Conversion, latest week
3.0%
Market size, estimated
€44Ka year
Peak month
December18.8× the quietest month
Top search term
diffuser kamin8K searches a year

02 · Price

A sale here is worth €23.43.

Listings sell for €23.43 on average, from €15.95 to €30.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €23.43 that is €0 to €2K a year per listing.

Average price
€23.43inside the $15 to $100 sweet spot
Price range
€15.95–€30.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #339 within Alternative Medizin. It carries 721 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
35.4%
Average rank
#339in Alternative Medizin
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
721per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Flame Diffuser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€4K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

15%

  • SALKING19%
  • Gzvxuny19%
  • GuKKK14%
  • Holwim13%
  • hzuisst10%
  • Lueirltoy10%
  • Open — no brand owns it (3 brands, 15%)

Demand

Flame Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Flame Diffuser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diffuser kamin8K/yr
  • flammen diffuser9K/yr
  • aroma diffuser kamin7K/yr
  • flame diffuser3K/yr
  • kamin diffusor8K/yr
  • kamin diffuser3K/yr
  • aromakamine4K/yr
  • aromakamin11K/yr
  • aroma kamin10K/yr

Reviews and returns

What reviews say buyers love and hate about Flame Diffuser

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Geräuschpegel”
4.1%of orders come back
“laut”
A buyer, on “Geräuschpegel”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flame Diffuser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data