Is fixierpflaster profitable to sell on Amazon Germany?

The niche generates €155K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the fixierpflaster niche?

19 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in fixierpflaster?

Top complaints mined from reviews: Haftung/Klebrigkeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.2%.

When does demand for fixierpflaster peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the fixierpflaster niche?

Listings span €3.39–€12.91; the average listing price is €7.31 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.

fixierpflaster

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($3.39–$12.91) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good883.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€155K

€155K/yr · 193K searches

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.31

avg listing price — sweet spot $15–$100

Price range

Bad€3.39–€12.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, fixierpflaster is a €155K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fixierpflaster market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: €146K–€183K; units × avg price
Conversion rate: 11.0%
Avg BSR: #239
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.0%
Avg brand age: 51 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

33%

Noba Verbandmittel20%
ABENA12%
Medrull10%
Cutiderm10%
JFA Medical8%
Diffaxy6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top fixierpflaster search terms

fixierpflaster44K/yr +47.0%2.2% conv.
fixierpflaster rolle43K/yr -26.6%3.0% conv.
medizinisches klebeband17K/yr +2.8%3.2% conv.
heftpflaster rolle16K/yr -12.5%2.2% conv.
rollenpflaster15K/yr -13.1%2.1% conv.
medical tape10K/yr +17.3%3.2% conv.
pflaster tape8K/yr +27.1%3.0% conv.
verband klebeband8K/yr -12.7%4.5% conv.
hansaplast fixierpflaster8K/yr -17.0%0.2% conv.
klebepflaster rolle5K/yr +3.7%5.7% conv.

All search terms

Top fixierpflaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 x Pflaster Rudaplast Fixierpflaster Rollenpflaster(Größe: 2 5 cm x 5 m)

Noba Verbandmittel€10.814.4★842 rev

Medrull Fixierpflaster Classic 5 m x 2 cm Tapeband von Wundverbänden Heftpflaster Weiß Rolle im Karton

Medrull€3.424.4★666 rev

Cutiderm Medizinisches Klebeband Erste Hilfe 2 5 cm x 9.14 m 6 Rollen

Cutiderm€7.554.2★452 rev

JFA Medical Mikroporöses Fixierpflaster 2 5 cm x 10 m Chirurgisches Heftpflaster aus Papier Medizinisches Klebeband zur Wundfixierung 4 Rollen

JFA Medical€6.004.4★360 rev

ABENA Fixierpflaster 10 cm x 10 m Rolle Weiss Wundpflaster Rollenpflaster Heftpflaster Pflasterrolle Wundverband Klebepflaster Medizinisches Klebeband Wundkleber Pflaster Medical tape

ABENA€7.964.4★1,041 rev

Newest

by launch date

DASHUI 3 Stück Pflaster Rolle 5cmx10m 10cmx10m und 15cmx10m Fixierpflaster Rolle Medizinisches Klebeband

DASHUI€12.913 rev

5mo ago

2 Stück Medizinisches Fixierpflaster Atmungsaktives Selbstklebendes Vlies-Klebeband zum Sanften Fixieren von Wundverbänden und Pflastern Hautfreundlich und Hautschonend(10cm x 10m)

PAppositus€10.166 rev

6mo ago

Fixierpflaster Rolle Selbstklebendes Klebeband Fixierpflaster Rolle aus Vliesstoff Nicht Gewebter Wundverband Bandage Zum Befestigen von Pflasterarten(10 cm x 10 m)

BQMEZRNUS€7.579 rev

8mo ago

DJHUHN 4 Rollen Medizinisches Klebeband 1.25 cm x 9.1m Mikroporöses und Atmungsaktives Sporttape Breathable Micropore Tape für Hand Fuss zur Fixierung und Unterstützung

DJHUHN€3.3914 rev

11mo ago

Clooflar Selbstklebender Verband 16 Rollen 5cm x 4.5m Elastische Verbandsmaterial Selbsthaftende Bandage Fixierbinde Haftbandage Selbstklebend für Sport und Erste Hilfe Vet Wrap Hund Pferde

Clooflar€8.322,943 rev

1y ago

What buyers say about fixierpflaster

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit24%

“Prima Haftkraft”

Qualität insgesamt16%

“Super Qualität”

beworben Vs Tatsächliches Produkt9%

“Erfüllen Zweck”

Preis-Leistungs-Verhältnis9%

“Preis Leistung super”

Benutzerfreundlichkeit7%

“Gut handhabbar”

Farbe6%

“Bunt und gut”

Haltbarkeit5%

“Hält”

Stärke3%

“Hält super”

Gesamtgröße3%

“Passt so”

Materialqualität1%

“Also für den Preis ist das Material echt top”

What buyers complain about

Haftung/Klebrigkeit45%

“Haftfunktion unzureichend”

Qualität insgesamt6%

“Schlechte Qualität und kein Service”

Haltbarkeit6%

“Haltbarkeit ebenfalls nicht”

Stärke4%

“Hält nicht richtig”

Benutzerfreundlichkeit3%

“Unbrauchbar”

beworben Vs Tatsächliches Produkt3%

“Hält nicht, was es verspricht”

Hautgesundheit2%

“nicht auf der Haut”

Allergien2%

“Nicht frei von allergene”

Preis-Leistungs-Verhältnis2%

“dementsprechend auch teurere Binden”

Geruch2%

“Stinkt chemisch”

Top return reasons

Haftung/Klebrigkeit36%

Gesamtgröße16%

Qualität insgesamt7%

Funktionalität insgesamt5%

beworben Vs Tatsächliches Produkt5%

Materialqualität4%

Geruch4%

Farbe2%

Dehnbarkeit/Erweiterbarkeit/Elastizität2%