Is fettlöser profitable to sell on Amazon Germany?

The niche generates €295K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the fettlöser niche?

13 brands and 123 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in fettlöser?

Top complaints mined from reviews: Einfache Reinigung, Geruch, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for fettlöser peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the fettlöser niche?

Listings span €1.84–€27.80; the average listing price is €12.32 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.

fettlöser

Worth a look

Shows low returns (0.1%), but soft demand (-6.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good862.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.32

avg listing price — sweet spot $15–$100

Market size

Good€295K

€295K/yr · 327K searches

Price range

Okay€1.84–€27.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, fettlöser is a €295K/yr Amazon Germany market (327K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fettlöser market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €308K–€370K; units × avg price
Conversion rate: 7.3%
Avg BSR: #104
Page quality: 0%
Prime: 67%
Sponsored: 67%
Out of stock: 3.3%
Avg brand age: 65 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

123

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

16%

Cillit Bang45%
Bref15%
KaiserRein professional8%
Mellerud7%
Frosch5%
ABACUSSPIELE4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top fettlöser search terms

bang62K/yr -20.4%0.3% conv.
cillit bang57K/yr -13.3%10.2% conv.
fettlöser47K/yr +28.3%5.8% conv.
fettlöser küche32K/yr -33.5%8.8% conv.
bref26K/yr +2.8%3.4% conv.
bref power fett & eingebranntes16K/yr +7.2%7.3% conv.
bref power13K/yr +4.9%3.5% conv.
degreaser10K/yr +43.7%1.5% conv.
fettreiniger12K/yr +12.4%7.1% conv.
fettlöser für starke verschmutzungen an dunstabzugshaube8K/yr -16.5%5.5% conv.

All search terms

Top fettlöser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CILLIT BANG Expert Kraftreiniger Universal Fettlöser Entfernt eingebranntes Fett 1 x 750 ml

Cillit Bang€2.394.6★805 rev

CILLIT BANG Expert Kraftreiniger Kalk und Schmutz Wirkstoffe natürilchen Ursprungs 1 x 750 ml

Cillit Bang€2.324.7★599 rev

Bref Power gegen Fett und Eingebranntes Fettl??ser (4er Pack 4 x 750 ml) Spr??hflasche f??r K??che Kamin und Ofen

Bref€16.474.6★266 rev

KaiserRein Intensivreiniger Küchenreiniger - Profi Fettlöser Spray 1L - Entfernt effektiv Fett und hartnäckige Verschmutzungen in der Küche Gastronomie Grill Oberflächen

KaiserRein professional€15.634.4★886 rev

Küchen Entfetter 0 5 l

Mellerud€5.234.4★1,878 rev

Newest

by launch date

CILLIT BANG Expert Schwarze/Weißer Schimmelreiniger und Hygiene Wirkstoffe natürilchen Ursprungs 3 x 750 ml

Cillit Bang€12.9344 rev

9mo ago

Bref Power Ausprobier SET (2er Pack) 1x gegen Kalk und Schmutz Kalkreiniger (750 ml) & 1x gegen Fett und Eingebranntes Fettl??ser (750 ml)

Bref€10.8776 rev

2y ago

Bref Power Misch SET (8er Pack) 4x gegen Kalk und Schmutz Kalkreiniger (750 ml) & 4x gegen Fett und Eingebranntes Fettlöser (750 ml)

Bref€27.8030 rev

2y ago

CILLIT BANG Expert Kraftreiniger Universal Fettlöser Entfernt eingebranntes Fett 1 x 750 ml

Cillit Bang€2.39805 rev

2y ago

CILLIT BANG Expert Kraftreiniger Kalk und Schmutz Wirkstoffe natürilchen Ursprungs 1 x 750 ml

Cillit Bang€2.32599 rev

2y ago

What buyers say about fettlöser

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung40%

“Reinigt”

Qualität insgesamt14%

“hochwertiges Produkt in der Hand”

De-Grease7%

“Das beste Mittel für Fettentferner”

Geruch6%

“Tolle Geruch”

beworben Vs Tatsächliches Produkt4%

“Macht seinen Job”

Effizienz3%

“Macht seinen Job”

Reinigung3%

“Reinigt und desinfiziert wunderbar”

Sprühen/Durchfluss3%

“Super Spray”

Preis-Leistungs-Verhältnis3%

“tolles Preis-Leistungsverhältnis”

Benutzerfreundlichkeit2%

“Einfache Handhabung und super Ergebnis”

What buyers complain about

Einfache Reinigung24%

“Trotz Einwirkzeit ect. war der Reiniger nutzlos”

Geruch13%

“stinkt chemisch = Kopfschmerz, wirkt nicht”

Funktionalität insgesamt12%

“Erfolg erst nach mehrmaliger Anwendung”

De-Grease10%

“Gewöhnlicher Fettlöser für viel zu viel Geld”

Preis-Leistungs-Verhältnis5%

“Enttäuschend für den Preis”

Benutzerfreundlichkeit3%

“die Anwendung ist dadurch umständlich”

Qualität insgesamt3%

“Schlechte Qualität”

Stärke3%

“Schwach in der Wirkung”

Natürliche Inhaltsstoffe1%

“Sehr unnatürlich, stark und künstlich”

Haftung/Klebrigkeit1%

“Nur wie die Sprühflasche verklebt war, fand ich nicht schön”

Top return reasons

Auslaufsicher47%

Geruch13%

Funktionalität insgesamt8%

Gesamtgröße4%

Kompatibilität – insgesamt4%

Fleckenbeständigkeit3%

De-Grease3%

Defekt Material/Teile3%

Haltbarkeit2%

Rückstand2%

Common questions

Is fettlöser profitable to sell on Amazon Germany?: The niche generates €295K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the fettlöser niche?: 13 brands and 123 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in fettlöser?: Top complaints mined from reviews: Einfache Reinigung, Geruch, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for fettlöser peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the fettlöser niche?: Listings span €1.84–€27.80; the average listing price is €12.32 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.

fettlöser

fettlöser market data

Competition & brand share

Demand & seasonality

Top fettlöser search terms

Top fettlöser products on Amazon

Top sellers

Newest

Trending

What buyers say about fettlöser

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Drogerie & Körperpflege