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Festival Must Haves

Pass

Festival Must Haves scores 65 out of 100, a Pass. Shoppers spend an estimated $25K a year here, search demand grew +714.2% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 49
Market size
€25K/yr124K searches / yr
90-day growth
+714.2%search demand this quarter
Competition
30%top-5 click share · 45 brands · 86 sellers

Flapen Score

Festival Must Haves against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Festival Must Haves is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Festival Must Haves market on Amazon at a glance

Shoppers on Amazon Germany searched for Festival Must Haves 124K times last year and spent an estimated €25K. The top 5 brands take 39% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +714.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+714.2%
Conversion, latest week
1.6%
Market size, estimated
€25Ka year
Peak month
June57.5× the quietest month
Top search term
festival must haves113K searches a year

02 · Price

A sale here is worth €12.38.

Listings sell for €12.38 on average, from €3.21 to €40.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €12.38 that is €0 to €1K a year per listing.

Average price
€12.38under the $15 to $100 sweet spot
Price range
€3.21–€40.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #84 within Nahrungsergänzung. It carries 1,942 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#84in Nahrungsergänzung
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,942per listing
Listings tracked
60

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Festival Must Haves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

86

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

30%

Top 20: 73%

Open market

55%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Festival Must Haves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 57.5×

Search terms

Top Festival Must Haves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • festival must haves113K/yr
  • festival must haves frauen7K/yr
  • festival must have4K/yr

Reviews and returns

What reviews say buyers love and hate about Festival Must Haves

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geschmack insgesamt”
0.8%of orders come back
“Geschmacklich überhaupt nicht gut”
A buyer, on “Geschmack insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Festival Must Haves questions

Answered from the same tracked data.