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Fairywill Schallzahnbürste

Fail

Shoppers spend an estimated $38K a year here, so Fairywill Schallzahnbürste is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€38K/yr36K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
82%top-5 click share · 9 brands · 18 sellers

Flapen Score

Fairywill Schallzahnbürste against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Fairywill Schallzahnbürste is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairywill Schallzahnbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Fairywill Schallzahnbürste 36K times last year and spent an estimated €38K. The top 5 brands take 85% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
5.6%
Market size, estimated
€38Ka year
Peak month
November1.7× the quietest month
Top search term
fairywill zahnbürste18K searches a year

02 · Price

A sale here is worth €18.94.

Listings sell for €18.94 on average, from €6.68 to €64.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €18.94 that is €2K to €5K a year per listing.

Average price
€18.94inside the $15 to $100 sweet spot
Price range
€6.68–€64.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Mund- & Zahnpflege. It carries 5,095 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#43in Mund- & Zahnpflege
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
5,095per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fairywill Schallzahnbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 131%
  • Brand 220%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Fairywill Schallzahnbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fairywill Schallzahnbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairywill zahnbürste18K/yr
  • fairywill6K/yr
  • fairywill schallzahnbürste7K/yr
  • schallzahnbürste fairywill2K/yr
  • elektrische zahnbürste fairywill2K/yr
  • zahnbürste fairywill863/yr

Reviews and returns

What reviews say buyers love and hate about Fairywill Schallzahnbürste

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Mundhygiene”
20%of negative reviews mention “Haltbarkeit”
2.2%of orders come back
“wenig Haltbarkeit”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fairywill Schallzahnbürste questions

Answered from the same tracked data.