Is eukalyptusöl profitable to sell on Amazon Germany?

The niche generates €129K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the eukalyptusöl niche?

18 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in eukalyptusöl?

Top complaints mined from reviews: Geruch, Auslaufsicher, Preis-Leistungs-Verhältnis. The return rate is 0.4%.

When does demand for eukalyptusöl peak?

Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the eukalyptusöl niche?

Listings span €3.56–€13.98; the average listing price is €8.00 (sweet spot $15–$100). The average incumbent carries 3,130 reviews — the moat a new listing must climb.

eukalyptusöl

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.56–$13.98) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,129.68

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€129K

€129K/yr · 135K searches

Avg price

Bad€8.00

avg listing price — sweet spot $15–$100

Price range

Bad€3.56–€13.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, eukalyptusöl is a €129K/yr Amazon Germany market (135K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eukalyptusöl market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: €120K–€160K; units × avg price
Conversion rate: 11.9%
Avg BSR: #65
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 7.7%
Avg brand age: 59 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

29%

Heldengrün23%
ENYORLI20%
EVOKE OCCU11%
Migcaput8%
Majestic Pure5%
HIQILI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Open Trend

Top eukalyptusöl search terms

eukalyptusöl102K/yr +19.8%11.0% conv.
eucalyptus oil16K/yr -1.2%9.1% conv.
eukalyptus öl10K/yr +13.7%10.3% conv.
eukalyptusöl bio3K/yr +42.5%11.4% conv.
ätherische öle eukalyptus4K/yr -20.5%11.1% conv.

All search terms

Top eukalyptusöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heldengrün BIO Eukalyptusöl [100% NATURREIN] - Natürliche Frische - Echtes Eukalyptus Öl aus Austalien - Ideal für Aromatherapie & Kosmetik - Eucalyptus Oil

Heldengrün€11.994.6★9,619 rev

ENYORLI Eukalyptusöl 100% Natürliches Ätherisches Öl 100mL für Aromatherapie Hautpflege & Luftreinigung Natürlicher Mückenschutz Massageöl DIY & Yoga

ENYORLI€7.494.3★3,111 rev

EVOKE OCCU Eukalyptusöl 118ml - Reines Ätherisches Öl aus Eukalyptus für Aromatherapie Diffusor und Duftlampe - Duftöl zur Raumbeduftung & für Bad Massage und Körperentspannung

EVOKE OCCU€8.044.4★201 rev

Migcaput Ätherisches Öl Eukalyptusöl 100ml Naturrein Eukalyptus Duftöle für Diffuser Aromatherapie Massage Hautpflege Parfüm Kerzenherstellung

Migcaput€7.084.3★5,164 rev

Majestic Pure Eucalyptus Essential Oil | 100% reines und natürliches Eukalyptusöl | Hochwertige ätherische Öle für Haarpflege Raumdiffusoren Haut Aromatherapie Massage und Luftbefeuchter | 118 ml

Majestic Pure€9.984.4★25,474 rev

Newest

by launch date

EUKALYPTUS RADIATA BIO - Hochwertiges ätherisches Öl - 100% rein natürlich ChromaCert zertifiziert - Chemotyp & Vollständig

La Compagnie des Sens€3.563 rev

6mo ago

BIO EUKALYPTUSÖL [BIO-ZERTIFIZIERT] 100% NATURREIN- Zum Einnehmen Aromatherapie Inhalation & Sauna - Volles Aroma Ätherisches Öl Herkunft: Australien Abgefüllt: Deutschland

Soena€13.06886 rev

7mo ago

Eukalyptusöl Eucalyptus Oil Reines Ätherisches Öl aus Eukalyptus 100?% Naturreines Öl für Massage Aromatherapie Duftlampe Diffusoren Raumduft Duftkerzen Körperentspannung 2x10ml

Ourdort€5.7024 rev

11mo ago

Hanolly Eukalyptusöl 100 ml Naturrein Ätherisches Öl Eukalyptus für Diffuser Luftbefeuchter Aromatherapie Massage Kosmetik Kerzenherstellung

Hanolly€6.6125 rev

11mo ago

Migcaput Ätherisches Öl Eukalyptusöl 100ml Naturrein Eukalyptus Duftöle für Diffuser Aromatherapie Massage Hautpflege Parfüm Kerzenherstellung

Migcaput€7.085,164 rev

1y ago

What buyers say about eukalyptusöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch40%

“Danke gut angekommen wie erwartet gutes Aroma”

Qualität insgesamt16%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ist hervorragend”

beworben Vs Tatsächliches Produkt4%

“Alles wie beschrieben”

Benutzerfreundlichkeit4%

“brauchbar”

Dosierung3%

“Die 100 ml sind zudem sehr ergiebig”

Vegan/Biologisch3%

“Bio und 100 % reines Öl”

Inhaltsstoffe – insgesamt3%

“Super Eukalyptus oil”

Hustenlinderung2%

“Sehr gut hilft bei husten und schnupfen”

Gesamtgröße2%

“Passt”

What buyers complain about

Geruch49%

“Enttäuschend vom Aroma”

Auslaufsicher14%

“Flasche undicht”

Preis-Leistungs-Verhältnis4%

“Ist das Geld nicht wert”

beworben Vs Tatsächliches Produkt3%

“Nicht das drin was es verspricht”

Stärke3%

“Zum Artikel 100 Prozent Eukalyptus stimmt wohl nicht ist sehr schwach”

Verdünnt/wässrig3%

“Also muss es schon sehr verdünnt sein bei Eukalyptus”

Sprachprobleme2%

“KoalaBären sprechen unsere Sprache nicht”

Wartung und Reparatur2%

“Das Produkt entspricht überhaupt nicht den Er Wartungen”

Haltbarkeit2%

“Es ist nicht sehr langhaltend”

Zufriedenheit/Vergnügen2%

“Sehr unzufrieden”

Top return reasons

Auslaufsicher36%

Geruch29%

Ölig/fettig14%

Qualität insgesamt5%

Feucht/Trocken3%

Produktzustand2%

Schmierung2%

Verdünnt/wässrig1%

beworben Vs Tatsächliches Produkt1%

Gelenkschmerzen1%

Common questions

Is eukalyptusöl profitable to sell on Amazon Germany?: The niche generates €129K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the eukalyptusöl niche?: 18 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in eukalyptusöl?: Top complaints mined from reviews: Geruch, Auslaufsicher, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
When does demand for eukalyptusöl peak?: Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the eukalyptusöl niche?: Listings span €3.56–€13.98; the average listing price is €8.00 (sweet spot $15–$100). The average incumbent carries 3,130 reviews — the moat a new listing must climb.