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Estrid Rasierklingen

Fail

The top 5 brands take 100% of clicks, so Estrid Rasierklingen is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€39K/yr173K searches / yr
90-day growth
+79.3%search demand this quarter
Competition
79%top-5 click share · 4 brands · 25 sellers

Flapen Score

Estrid Rasierklingen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Estrid Rasierklingen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrid Rasierklingen market on Amazon at a glance

Shoppers on Amazon Germany searched for Estrid Rasierklingen 173K times last year and spent an estimated €39K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+79.3%
Conversion, latest week
1.3%
Market size, estimated
€39Ka year
Top search term
estrid rasierklingen135K searches a year

02 · Price

A sale here is worth €18.07.

Listings sell for €18.07 on average, from €8.48 to €23.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €18.07 that is €5K to €9K a year per listing.

Average price
€18.07inside the $15 to $100 sweet spot
Price range
€8.48–€23.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Rasur & Enthaarung. It carries 1,711 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#35in Rasur & Enthaarung
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,711per listing
Listings tracked
9

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Estrid Rasierklingen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 227%
  • Brand 312%
  • Brand 45%
  • Open — no brand owns it (0%)

Search terms

Top Estrid Rasierklingen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estrid rasierklingen135K/yr
  • estrid rasierklingen ersatz12K/yr
  • rasierklingen estrid9K/yr
  • hey estrid rasierklingen7K/yr
  • estrid rasierklingen nachfüllpackung3K/yr
  • rasierklingen estrid damen4K/yr
  • estrid rasierer damen klingen4K/yr

Reviews and returns

What reviews say buyers love and hate about Estrid Rasierklingen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Schneiden/Trimmen”
21%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Estrid Rasierklingen questions

Answered from the same tracked data.