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Estrid Rasierer Damen

Fail

The top 5 brands take 100% of clicks, so Estrid Rasierer Damen is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€53K/yr141K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
75%top-5 click share · 4 brands · 26 sellers

Flapen Score

Estrid Rasierer Damen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Estrid Rasierer Damen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrid Rasierer Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Estrid Rasierer Damen 141K times last year and spent an estimated €53K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
1.9%
Market size, estimated
€53Ka year
Peak month
July2.8× the quietest month
Top search term
estrid50K searches a year

02 · Price

A sale here is worth €19.31.

Listings sell for €19.31 on average, from €8.48 to €24.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €19.31 that is €2K to €5K a year per listing.

Average price
€19.31inside the $15 to $100 sweet spot
Price range
€8.48–€24.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #31 within Rasur & Enthaarung. It carries 1,285 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
92%
Out of stock, average day
14.2%
Average rank
#31in Rasur & Enthaarung
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,285per listing
Listings tracked
12

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Estrid Rasierer Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 226%
  • Brand 312%
  • Brand 47%

Demand

Estrid Rasierer Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Estrid Rasierer Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estrid50K/yr
  • estrid rasierer29K/yr
  • estrid rasierer damen44K/yr
  • estrid klingen5K/yr
  • rasierer estrid4K/yr
  • rasierer damen estrid4K/yr
  • hey estrid rasierer5K/yr

Reviews and returns

What reviews say buyers love and hate about Estrid Rasierer Damen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Schneiden/Trimmen”
21%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Estrid Rasierer Damen questions

Answered from the same tracked data.