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Esprico

Fail

Demand is soft, at -50.3% this quarter, so Esprico is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€29K/yr18K searches / yr
90-day growth
-50.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 24 sellers

Flapen Score

Esprico against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Esprico is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esprico market on Amazon at a glance

Shoppers on Amazon Germany searched for Esprico 18K times last year and spent an estimated €29K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-50.3%
Conversion, latest week
8.6%
Market size, estimated
€29Ka year
Top search term
esprico8K searches a year

02 · Price

A sale here is worth €18.98.

Listings sell for €18.98 on average, from €15.09 to €26.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At €18.98 that is €9K to €14K a year per listing.

Average price
€18.98inside the $15 to $100 sweet spot
Price range
€15.09–€26.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
€9K–€14K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,234 within Rezeptfreie Medikamente. It carries 665 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
5.8%
Average rank
#1,234in Rezeptfreie Medikamente
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
665per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Esprico products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 238%
  • Brand 38%
  • Brand 44%
  • Brand 53%

Demand

Esprico search demand

Weekly searches over the year. Pick a range.

350250Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Esprico search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esprico8K/yr
  • esprico 120 kapseln4K/yr
  • esprico kinder6K/yr

Reviews and returns

What reviews say buyers love and hate about Esprico

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Einfaches Kauen/Schlucken”
22%of negative reviews mention “Einfaches Kauen/Schlucken”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schwer abzuschlucken”
A buyer, on “Einfaches Kauen/Schlucken”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Esprico questions

Answered from the same tracked data.