How competitive is the Esprico niche on Amazon Germany?

5 brands and 24 sellers compete in Esprico on Amazon Germany. The top 5 Esprico products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Esprico niche?

Esprico sells for €18.98 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.09–€26.31. The average incumbent carries 665 reviews — the moat a new listing must climb.

Esprico

soft demand (-50.3% this quarter) — Esprico doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49

This niche Category average · 2,966 niches

Is Esprico profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Esprico is a €29K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Esprico: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.3% over the last 90 days and 8.6% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr3K

Search volume / yr-50.3%18K

Conversion rate8.6%

Avg price€18.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 24

Top-5 product click share100%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Top Esprico products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Esprico Kaukapseln 60 St

Price: €15.09
Rating: 4.3/5
Reviews: 177
Age: 13y ago

Esprico 1x1 Supension Beutel 30 St. Lösung

Price: €26.31
Rating: 4.4/5
Reviews: 296
Age: 13y ago

ESPRICO diätetisches Lebensmittel Kapseln 60 St. Kapseln

Price: €16.22
Rating: 4.5/5
Reviews: 50
Age: 14y ago

Omega 3 Kinder - Vergleichssieger 2025-518mg Fischöl: 293mg DHA & 173mg EPA - zuckerfrei kein Fischgeschmack leicht zu schlucken - Omega 3 Kids Fischöl Kapseln - White Omega Kids 90 Mini Pearlz

Price: €15.40
Rating: 4.5/5
Reviews: 2,776
Age: 7y ago

OLDELA PS|Gedächtnis + Konzentration|FOKUS|DHA|Phosphatidylserin|in Deutschland produziert|phosphatidylserine|omega 3|Vitamin B1 B6 GLA Magnesium Zink&Mangan|120 Kapseln

Price: €21.88
Rating: 4.6/5
Reviews: 27
Age: 1y ago

Newest

by launch date

OLDELA PS|Gedächtnis + Konzentration|FOKUS|DHA|Phosphatidylserin|in Deutschland produziert|phosphatidylserine|omega 3|Vitamin B1 B6 GLA Magnesium Zink&Mangan|120 Kapseln

Price: €21.88
Rating: 4.6/5
Reviews: 27
Age: 1y ago

Omega 3 Kinder - Vergleichssieger 2025-518mg Fischöl: 293mg DHA & 173mg EPA - zuckerfrei kein Fischgeschmack leicht zu schlucken - Omega 3 Kids Fischöl Kapseln - White Omega Kids 90 Mini Pearlz

Price: €15.40
Rating: 4.5/5
Reviews: 2,776
Age: 7y ago

Esprico Kaukapseln 60 St

Price: €15.09
Rating: 4.3/5
Reviews: 177
Age: 13y ago

Esprico 1x1 Supension Beutel 30 St. Lösung

Price: €26.31
Rating: 4.4/5
Reviews: 296
Age: 13y ago

ESPRICO diätetisches Lebensmittel Kapseln 60 St. Kapseln

Price: €16.22
Rating: 4.5/5
Reviews: 50
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Esprico47%
ENGELHARD ARZNEIMITTEL38%
Engelhard Arzneimittel GmbH & Co.KG8%
White Omega4%
OLDELA3%

Esprico demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR8.6%Products5Brands5Top 5 Brands100%OOS Rate5.8%Rating4.5★Reviews665Avg BSR#1,234

Top Esprico search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

esprico8K/yr -45.7%9.3% conv.
esprico 120 kapseln4K/yr -30.6%10.8% conv.
esprico kinder6K/yr -78.9%4.3% conv.

What reviews say buyers love and hate about Esprico

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Einfaches Kauen/Schlucken12%

“Umfangreiche Rezeptur und gut schluckbare Kapseln”

Qualität insgesamt11%

“Geniales Produkt”

Fokusverbesserung10%

“Kaukapsel für Kinder sehr gut für aufmerksamkeit”

Inhaltsstoffe – insgesamt8%

“Das Produkt ist - hinsichtlich der Inhaltsstoffe - gut bewertet”

Dosierung6%

“Diese positive Wirkung stellt sich bei einer täglichen Aufnahme von 250 mg ein”

What buyers complain about

63% of reviews

Einfaches Kauen/Schlucken22%

“Schwer abzuschlucken”

Vitamin8%

“Nahrungsergänzungsmittel, schwierig zu bewerten”

Qualität insgesamt7%

“Die tolle Qualität nutzt leider nichts, wenn Kind (10 Jahre alt) sie nicht schlucken kann”

Gesamtgröße7%

“Kurzversion”

Geschmack5%

“Der Geschmack trifft nicht ganz ihren Geschmack”

Common Esprico questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esprico 37/100 on Amazon Germany — Skip it. The niche generates €29K/yr across 5 tracked products. Search demand moved -50.3% over the last 90 days.

Esprico buyers on Amazon Germany complain most about Einfaches Kauen/Schlucken, Vitamin, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.