esn vegan protein
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€26.41avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€10.72–€38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,129.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€44K€44K/yr · 129K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, esn vegan protein is a €44K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
esn vegan protein market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €79K–€106K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 12.3%
- Avg brand age
- 56 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- MORE NUTRITION69%
- ESN17%
- IronMaxx10%
- Nutri +2%
- KoRo2%
Demand
Weekly Amazon search volume, last 23 weeks — +15.0% search growth over the last 90 days.Top esn vegan protein search terms
- more vegan protein17K/yr
- esn vegan protein30K/yr
- more vegan12K/yr
- esn protein pulver vegan13K/yr
- esn vegan13K/yr
- more nutrition vegan7K/yr
- more protein vegan6K/yr
- ironmaxx protein pulver vegan4K/yr
- esn vegan protein pulver5K/yr
- ironmaxx vegan3K/yr
Top esn vegan protein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORE Vegan Protein 600 g Vanilla Proteinpulver mit bis zu 26 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany
MORE NUTRITION€30.514.1★135 rev
MORE Vegan Protein - Fine Milk Chocolate - 600 g Proteinpulver mit bis zu 22 g Protein pro Portion mit Erbsen- Sonnenblumen- und Kürbiskernprotein - made in Germany
MORE NUTRITION€31.333.9★136 rev
MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany
MORE NUTRITION€30.824.0★54 rev
ESN Designer Whey Pulver Cinnamon Cereal 1000g
ESN€36.214.6★371 rev
IronMaxx 100% Vegan Protein Zero - Vanilla Dream 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät
IronMaxx€15.424.1★161 rev
Newest
by launch date
MORE Chunky Flavour Pistachio White Chocolate 150 g vegan
MORE NUTRITION€10.72348 rev
IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät
IronMaxx€14.3428 rev
MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany
MORE NUTRITION€30.8254 rev
MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany
MORE NUTRITION€30.8140 rev
ESN Designer Whey Pulver Cinnamon Cereal 1000g
ESN€36.21371 rev
Trending
90-day click momentumIronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät
IronMaxx€14.343.2★
MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany
MORE NUTRITION€30.813.8★
MORE Chunky Flavour Pistachio White Chocolate 150 g vegan
MORE NUTRITION€10.724.3★
MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany
MORE NUTRITION€30.824.0★
ESN Designer Whey Pulver Cinnamon Cereal 1000g
ESN€36.214.6★
What buyers say about esn vegan protein
What buyers praise and complain about, mined from review topics.What buyers love
“Super lecker & Crunchy”
“Super Geschmack”
“Bestes Proteinpulver”
“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”
“High quality”
“Sehr süsd”
“Bestes veganes Proteinpulver”
“Super Preis Leistung, Preis Leistung stimmt”
“Die Produkte von ESN sind für mich die besten”
“Cremig”
What buyers complain about
“Schmeckt sandig”
“Zuviel Süssungsmittel”
“More chunky flavor”
“Preisanstieg”
“Schmeckt nur nach Süßungsmitteln”
“Schmeckt nicht so süss wie andere Protein pulver”
“Konsistenz ausbaufähig”
“Löst sich nicht vollständig auf”
“Entgegen der Abbildung kein Shaker enthalten”
“Nicht VEGAN”
Top return reasons
Common questions
- Is esn vegan protein profitable to sell on Amazon Germany?
- The niche generates €44K/yr across 13 tracked products. 90-day search growth is +15.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the esn vegan protein niche?
- 5 brands and 20 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in esn vegan protein?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- What does it cost to enter the esn vegan protein niche?
- Listings span €10.72–€38.04; the average listing price is €26.41 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.