Skip to content
FlapenGet started

Ersatzzahnbürsten & Ersatzdüsen

Pass

Ersatzzahnbürsten & Ersatzdüsen scores 65 out of 100, a Pass. Shoppers spend an estimated $14.0M a year here, search demand grew +0.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 49
Market size
€14.0M/yr6.1M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
28%top-5 click share · 13 brands · 204 sellers

Flapen Score

Ersatzzahnbürsten & Ersatzdüsen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Ersatzzahnbürsten & Ersatzdüsen is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Ersatzzahnbürsten & Ersatzdüsen market on Amazon at a glance

Shoppers on Amazon Germany searched for Ersatzzahnbürsten & Ersatzdüsen 6.1M times last year and spent an estimated €14.0M. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14.0M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
10.3%
Market size, estimated
€14.0Ma year
Peak month
November2.0× the quietest month
Top search term
oral b io aufsteckbürsten1.7M searches a year

02 · Price

A sale here is worth €22.20.

Listings sell for €22.20 on average, from €7.39 to €40.58. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At €22.20 that is €178K to €222K a year per listing.

Average price
€22.20inside the $15 to $100 sweet spot
Price range
€7.39–€40.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500K–600K
Units per listing a year
8,000–10,000
Revenue per listing a year
€178K–€222K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #29 within Mund- & Zahnpflege. It carries 7,596 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#29in Mund- & Zahnpflege
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
7,596per listing
Listings tracked
56

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ersatzzahnbürsten & Ersatzdüsen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

204

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

6%

  • Brand 149%
  • Brand 232%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 6%)

Demand

Ersatzzahnbürsten & Ersatzdüsen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Ersatzzahnbürsten & Ersatzdüsen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b io aufsteckbürsten1.7M/yr
  • philips sonicare ersatzbürsten1.3M/yr
  • oral b aufsteckbürsten1.4M/yr
  • sonicare ersatzbürsten618K/yr
  • io zahnbürste aufsätze260K/yr
  • zahnbürstenaufsatz190K/yr
  • philips sonicare aufsteckbürsten75K/yr
  • zahnbürstenaufsatz oral b73K/yr
  • oral b zahnbürstenköpfe57K/yr
  • philips sonicare ersatzbürsten c369K/yr

Reviews and returns

What reviews say buyers love and hate about Ersatzzahnbürsten & Ersatzdüsen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Mundhygiene”
18%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Not worth the hype – disappointing quality and performance”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Drogerie & Körperpflege niches

FAQ

Common Ersatzzahnbürsten & Ersatzdüsen questions

Answered from the same tracked data.