Erkältungsbalsam
FailDemand is soft, at -66.7% this quarter, so Erkältungsbalsam is a Fail.
- Flapen Score
- 42 / 100Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 4942
- Market size
- €268K/yr264K searches / yr
- 90-day growth
- -66.7%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 98 sellers
Flapen Score
Erkältungsbalsam against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Erkältungsbalsam is stronger. Inside it, weaker.
Market
The Erkältungsbalsam market on Amazon at a glance
Shoppers on Amazon Germany searched for Erkältungsbalsam 264K times last year and spent an estimated €268K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €268K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -66.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- €268Ka year
- Peak month
- February5.3× the quietest month
- Top search term
- wick vaporub164K searches a year
02 · Price
A sale here is worth €15.64.
Listings sell for €15.64 on average, from €7.33 to €27.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €15.64 that is €12K to €16K a year per listing.
- Average price
- €15.64inside the $15 to $100 sweet spot
- Price range
- €7.33–€27.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €12K–€16K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #387 within Fußpflege. It carries 712 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 44%
- Out of stock, average day
- 3.3%
- Average rank
- #387in Fußpflege
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 712per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Erkältungsbalsam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WICK VapoRub Erkältungssalbe 100 g Salbe by Wick
- Price
- €18.27
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 10y ago

Healthpoint Vapor Rub 100 ml
- Price
- €9.54
- Rating
- 4.3/5
- Reviews
- 855
- Age
- 9y ago

ABOHEALTH Erkältungsbalsam Pflegebalsam bei Erkältung mit Eukalyptus und ätherischen Ölen 100ml (2 x 50 ml) Doppelpack
- Price
- €12.72
- Rating
- 4.3/5
- Reviews
- 484
- Age
- 8y ago

Wick VapoRub Erkältungssalbe 2 x 100 g Sparset
- Price
- €27.79
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 9y ago

Klosterfrau Erkältungs-Balsam | 20g | Bei festsitzendem Schnupfen & Husten | Mit Eukalyptusöl Levomenthol D-Campher
- Price
- €7.33
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 17y ago
Trending
estimated 90-day click momentum
Wick Vaporub Salbe 50 g - HARDWARE_TUBING - Behandlung von Erkältungssymptomen bei Personen ab 2 Jahren - Salbe in Dose - 50 g (1 Dose)
- Price
- €11.73
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 8y ago

Healthpoint Vapor Rub 100 ml
- Price
- €9.54
- Rating
- 4.3/5
- Reviews
- 855
- Age
- 9y ago

Wick Sinus-Inhalator Einstellbare Dampfregulierung Automatische Abschaltung Pads mit ätherischen Ölen inklusive WH200
- Price
- €21.83
- Rating
- 4.2/5
- Reviews
- 1,574
- Age
- 7y ago

WICK VapoRub Erkältungssalbe 100 g I Zum Einreiben & Inhalieren I Wohltuende Dämpfe in der Erkältungszeit I Menthol Kampfer & Eukalyptusöl I Für freies Atmen I Spar-Set plus Pharma Perle give-away
- Price
- €23.37
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 8mo ago

WICK VapoRub Erkältungssalbe 100 g Salbe by Wick
- Price
- €18.27
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 10y ago
Newest
by launch date
WICK VapoRub Erkältungssalbe 100 g I Zum Einreiben & Inhalieren I Wohltuende Dämpfe in der Erkältungszeit I Menthol Kampfer & Eukalyptusöl I Für freies Atmen I Spar-Set plus Pharma Perle give-away
- Price
- €23.37
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 8mo ago

Wick Sinus-Inhalator Einstellbare Dampfregulierung Automatische Abschaltung Pads mit ätherischen Ölen inklusive WH200
- Price
- €21.83
- Rating
- 4.2/5
- Reviews
- 1,574
- Age
- 7y ago

ABOHEALTH Erkältungsbalsam Pflegebalsam bei Erkältung mit Eukalyptus und ätherischen Ölen 100ml (2 x 50 ml) Doppelpack
- Price
- €12.72
- Rating
- 4.3/5
- Reviews
- 484
- Age
- 8y ago

Wick Vaporub Salbe 50 g - HARDWARE_TUBING - Behandlung von Erkältungssymptomen bei Personen ab 2 Jahren - Salbe in Dose - 50 g (1 Dose)
- Price
- €11.73
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 8y ago

Healthpoint Vapor Rub 100 ml
- Price
- €9.54
- Rating
- 4.3/5
- Reviews
- 855
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
98
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
3%
- Procter & Gamble GmbH43%
- Healthpoint26%
- WICK13%
- Hofmann`s6%
- Klosterfrau5%
- MaiBuL4%
- Open — no brand owns it (1 brand, 3%)
Demand
Erkältungsbalsam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Erkältungsbalsam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wick vaporub164K/yr
- vicks vaporub38K/yr
- wick vaporub erkältungssalbe19K/yr
- vaporub13K/yr
- vix5K/yr
- vapo rub5K/yr
- wick vaporub salbe3K/yr
- wick salbe3K/yr
- wickwaporup erkältungssalbe4K/yr
- vic vaporub3K/yr
Reviews and returns
What reviews say buyers love and hate about Erkältungsbalsam
We read the reviews and the return reasons for every product selling here.
“Stinkt nach Terpentin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Erkältungsbalsam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









