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Erkältungsbalsam

Fail

Demand is soft, at -66.7% this quarter, so Erkältungsbalsam is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€268K/yr264K searches / yr
90-day growth
-66.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 98 sellers

Flapen Score

Erkältungsbalsam against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Erkältungsbalsam is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erkältungsbalsam market on Amazon at a glance

Shoppers on Amazon Germany searched for Erkältungsbalsam 264K times last year and spent an estimated €268K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €268K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-66.7%
Conversion, latest week
6.5%
Market size, estimated
€268Ka year
Peak month
February5.3× the quietest month
Top search term
wick vaporub164K searches a year

02 · Price

A sale here is worth €15.64.

Listings sell for €15.64 on average, from €7.33 to €27.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €15.64 that is €12K to €16K a year per listing.

Average price
€15.64inside the $15 to $100 sweet spot
Price range
€7.33–€27.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€12K–€16K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #387 within Fußpflege. It carries 712 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
44%
Out of stock, average day
3.3%
Average rank
#387in Fußpflege
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
712per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Erkältungsbalsam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

98

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 226%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Erkältungsbalsam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Erkältungsbalsam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wick vaporub164K/yr
  • vicks vaporub38K/yr
  • wick vaporub erkältungssalbe19K/yr
  • vaporub13K/yr
  • vix5K/yr
  • vapo rub5K/yr
  • wick vaporub salbe3K/yr
  • wick salbe3K/yr
  • wickwaporup erkältungssalbe4K/yr
  • vic vaporub3K/yr

Reviews and returns

What reviews say buyers love and hate about Erkältungsbalsam

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Kältelinderung”
20%of negative reviews mention “Geruch”
0.9%of orders come back
“Stinkt nach Terpentin”
A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Erkältungsbalsam questions

Answered from the same tracked data.