How competitive is the Erkältungsbalsam niche on Amazon Germany?

7 brands and 98 sellers compete in Erkältungsbalsam on Amazon Germany. The top 5 Erkältungsbalsam products take 86% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Erkältungsbalsam?

Erkältungsbalsam buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Erkältungsbalsam niche?

Erkältungsbalsam sells for €15.64 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.33–€27.79. The average incumbent carries 712 reviews — the moat a new listing must climb.

Erkältungsbalsam

soft demand (-66.7% this quarter) — Erkältungsbalsam doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49

This niche Category average · 2,966 niches

Is Erkältungsbalsam profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erkältungsbalsam is a €268K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Erkältungsbalsam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.7% over the last 90 days and 6.5% of searches end in a purchase.

€268K

revenue / yr

Units sold / yr15K

Search volume / yr-66.7%264K

Conversion rate6.5%

Avg price€15.64

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 98

Top-5 product click share86%

Open market7%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Erkältungsbalsam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WICK VapoRub Erkältungssalbe 100 g Salbe by Wick

Price: €18.27
Rating: 4.5/5
Reviews: 197
Age: 10y ago

Healthpoint Vapor Rub 100 ml

Price: €9.54
Rating: 4.3/5
Reviews: 855
Age: 9y ago

ABOHEALTH Erkältungsbalsam Pflegebalsam bei Erkältung mit Eukalyptus und ätherischen Ölen 100ml (2 x 50 ml) Doppelpack

Price: €12.72
Rating: 4.3/5
Reviews: 484
Age: 8y ago

Wick VapoRub Erkältungssalbe 2 x 100 g Sparset

Price: €27.79
Rating: 4.6/5
Reviews: 310
Age: 9y ago

Klosterfrau Erkältungs-Balsam | 20g | Bei festsitzendem Schnupfen & Husten | Mit Eukalyptusöl Levomenthol D-Campher

Price: €7.33
Rating: 4.5/5
Reviews: 250
Age: 17y ago

Newest

by launch date

WICK VapoRub Erkältungssalbe 100 g I Zum Einreiben & Inhalieren I Wohltuende Dämpfe in der Erkältungszeit I Menthol Kampfer & Eukalyptusöl I Für freies Atmen I Spar-Set plus Pharma Perle give-away

Price: €23.37
Rating: 4.6/5
Reviews: 10
Age: 8mo ago

Wick Sinus-Inhalator Einstellbare Dampfregulierung Automatische Abschaltung Pads mit ätherischen Ölen inklusive WH200

Price: €21.83
Rating: 4.2/5
Reviews: 1,574
Age: 7y ago

ABOHEALTH Erkältungsbalsam Pflegebalsam bei Erkältung mit Eukalyptus und ätherischen Ölen 100ml (2 x 50 ml) Doppelpack

Price: €12.72
Rating: 4.3/5
Reviews: 484
Age: 8y ago

Wick Vaporub Salbe 50 g - HARDWARE_TUBING - Behandlung von Erkältungssymptomen bei Personen ab 2 Jahren - Salbe in Dose - 50 g (1 Dose)

Price: €11.73
Rating: 4.8/5
Reviews: 102
Age: 8y ago

Healthpoint Vapor Rub 100 ml

Price: €9.54
Rating: 4.3/5
Reviews: 855
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Procter & Gamble GmbH43%
Healthpoint26%
WICK13%
Hofmann`s6%
Klosterfrau5%
MaiBuL4%
Open — no brand owns it (1 brand, 3%)

Erkältungsbalsam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR6.5%Products9Brands7Top 5 Brands93%OOS Rate3.3%Rating4.5★Reviews712Avg BSR#387

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Top Erkältungsbalsam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wick vaporub164K/yr -74.3%2.8% conv.
vicks vaporub38K/yr -60.8%1.8% conv.
wick vaporub erkältungssalbe19K/yr -52.3%3.7% conv.
vaporub13K/yr -43.7%1.3% conv.
vix5K/yr +21.6%0.1% conv.
vapo rub5K/yr -39.9%2.0% conv.
wick vaporub salbe3K/yr -60.0%2.5% conv.
wick salbe3K/yr -51.6%1.2% conv.
wickwaporup erkältungssalbe4K/yr -38.0%3.4% conv.
vic vaporub3K/yr -58.3%3.1% conv.

What reviews say buyers love and hate about Erkältungsbalsam

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Kältelinderung25%

“hilft bei Erkältungen super”

Qualität insgesamt12%

“Bewährtes Produkt”

Hustenlinderung11%

“Hift wirklich bei Starken Husten”

Benutzerfreundlichkeit7%

“praktisches Gerät”

Stärke6%

“sehr gut und wirksam”

What buyers complain about

88% of reviews

Geruch20%

“Stinkt nach Terpentin”

Preis-Leistungs-Verhältnis13%

“Zu teuer”

Qualität insgesamt13%

“Entspricht nicht der Qualität”

Haltbarkeit10%

“Außerdem war es nach ca. 16 Einsätzen defekt”

Funktionalität insgesamt10%

“Erfüllt nicht seinen Zweck”

Erkältungsbalsam return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

35%

2Gesamtgröße

12%

3Heizung

12%

4Geruch

5Produktzustand

Common Erkältungsbalsam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erkältungsbalsam 42/100 on Amazon Germany — Skip it. The niche generates €268K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -66.7% over the last 90 days.