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Erkältung

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -66.5% this quarter, so Erkältung is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size
€718K/yr802K searches / yr
90-day growth
-66.5%search demand this quarter
Competition
46%top-5 click share · 20 brands · 79 sellers

Flapen Score

Erkältung against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Erkältung is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erkältung market on Amazon at a glance

Shoppers on Amazon Germany searched for Erkältung 802K times last year and spent an estimated €718K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €718K a year.

Searches, last 12 months
802K
Growth, 90 days vs prior 90
-66.5%
Conversion, latest week
7.6%
Market size, estimated
€718Ka year
Peak month
November6.0× the quietest month
Top search term
grippostad c154K searches a year

02 · Price

A sale here is worth €11.76.

Listings sell for €11.76 on average, from €1.34 to €39.75. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €11.76 that is €18K to €24K a year per listing.

Average price
€11.76under the $15 to $100 sweet spot
Price range
€1.34–€39.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
€18K–€24K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #394 within Rezeptfreie Medikamente. It carries 846 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
74%
Out of stock, average day
2.5%
Average rank
#394in Rezeptfreie Medikamente
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
846per listing
Listings tracked
38

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
74 months

Products

Top Erkältung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

79

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

15%

  • Brand 145%
  • Brand 220%
  • Brand 310%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 15%)

Demand

Erkältung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Erkältung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grippostad c154K/yr
  • erkältung112K/yr
  • erkältung medikamente89K/yr
  • erkältungsbad132K/yr
  • grippostad c hartkapseln 24 st angebot97K/yr
  • grippostad55K/yr
  • erkältungskapseln23K/yr
  • grippe medikamente26K/yr
  • gripostad-c16K/yr
  • schnupfen16K/yr

Reviews and returns

What reviews say buyers love and hate about Erkältung

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
36%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Null Wirkung”
A buyer, on “Funktionalität insgesamt”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Erkältung questions

Answered from the same tracked data.