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Erkältung

Erkältung shows low returns (0.1%), but soft demand (-66.5% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 69Growth 0Conversion 77Competition 66Returns 100Price range 64Avg price 48Brand share 36Review moat 66Quality gap 28
This niche Category average · 2,966 niches

Is Erkältung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erkältung is a €718K/yr Amazon Germany market (802K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Erkältung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -66.5% over the last 90 days and 7.6% of searches end in a purchase.

€718K

revenue / yr

Units sold / yr80K
Search volume / yr-66.5%802K
Conversion rate7.6%
Avg price€11.76

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers20 · 79
Top-5 product click share46%
Open market17%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement66%
New entrants (1y)5· 4 succeeded
Avg rating4.6★
Avg reviews846

Top Erkältung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€43K€65K€86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

79

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

15%

  • Grippostad45%
  • Kneipp20%
  • ratiopharm10%
  • tetesept6%
  • Doppelherz3%
  • Sinulind2%
  • Open — no brand owns it (14 brands, 15%)

Erkältung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume802KCVR7.6%Products38Brands20Top 5 Brands83%OOS Rate2.5%Rating4.6★Reviews846Avg BSR#394
40K30KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top Erkältung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grippostad c154K/yr
  • erkältung112K/yr
  • erkältung medikamente89K/yr
  • erkältungsbad132K/yr
  • grippostad c hartkapseln 24 st angebot97K/yr
  • grippostad55K/yr
  • erkältungskapseln23K/yr
  • grippe medikamente26K/yr
  • gripostad-c16K/yr
  • schnupfen16K/yr

What reviews say buyers love and hate about Erkältung

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Geruch23%

Sehr guter Duft

Preis-Leistungs-Verhältnis9%

Günstige Alternative

Qualität insgesamt9%

Top Herstellung

Atmungsaktivität6%

Hilft den Atemwege

Geschmack insgesamt5%

Schmeckt erstaunlich gut

What buyers complain about

79% of reviews
Funktionalität insgesamt36%

Null Wirkung

Geruch11%

Duft sehr intensiv

Preis-Leistungs-Verhältnis10%

Sinnlose Geldverschwendung

Sinus-Entlastung6%

Nichts für zue Nasen

Kältelinderung3%

Nichts für Erkältung

Erkältung return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
27%
2Auslaufsicher
25%
3Geruch
17%
4Stärke
13%
5Alterseignung
4%

Common Erkältung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erkältung 53/100 on Amazon Germany — Worth a look. The niche generates €718K/yr across 38 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -66.5% over the last 90 days.
Search demand for Erkältung on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 6.0× the quietest.