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Erdungsmatte

soft demand (-37.5% this quarter) — Erdungsmatte doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49

Market size 23Growth 6Conversion 35Competition 39Returns 40Price range 82Avg price 95Brand share 45Review moat 94Quality gap 95
This niche Category average · 2,966 niches

Is Erdungsmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erdungsmatte is a €91K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Erdungsmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 2.8% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr3K
Search volume / yr-37.5%77K
Conversion rate2.8%
Avg price€42.26

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers15 · 17
Top-5 product click share62%
Open market22%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)4· 1 succeeded
Avg rating4.0★
Avg reviews111

Top Erdungsmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

16%

  • STFALI26%
  • Mowend19%
  • iPalamila15%
  • Nasafes12%
  • GRUENERDE6%
  • Earthing.es6%
  • Open — no brand owns it (9 brands, 16%)

Erdungsmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR2.8%Products24Brands15Top 5 Brands78%OOS Rate24.4%Rating4.0★Reviews111Avg BSR#950
7K5KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Erdungsmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erdungsmatte55K/yr
  • grounding mat11K/yr
  • erdungsmatte für die füße4K/yr
  • grounding4K/yr
  • earthing matte3K/yr

What reviews say buyers love and hate about Erdungsmatte

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt26%

ach ja Qualität ist auch gut

Benutzerfreundlichkeit17%

Handhabung sehr einfach

Schlafqualität10%

Der Schlaf fühlt sich ruhiger an, Aufwachen entspannter

beworben Vs Tatsächliches Produkt8%

Macht was es soll

Komfort insgesamt8%

Angenehm

What buyers complain about

83% of reviews
Buchse/Anschluss/Stecker17%

Stecker fehlt

beworben Vs Tatsächliches Produkt17%

Nur englische Beschreibung

Komfort insgesamt17%

Unangenehm

Funktionalität insgesamt8%

Leider hat die Matte bei meinem Setup keinerlei Verbesserung gebracht

Preis-Leistungs-Verhältnis8%

Preis leider zu hoch

Erdungsmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
42%
2Gesamtgröße
16%
3Defekt Material/Teile
6%
4Komfort insgesamt
5%
5Qualität insgesamt
5%

Common Erdungsmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erdungsmatte 45/100 on Amazon Germany — Skip it. The niche generates €91K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Erdungsmatte on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.