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Entspannung

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -38.0% this quarter, so Entspannung is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€253K/yr663K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
34%top-5 click share · 35 brands · 97 sellers

Flapen Score

Entspannung against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Entspannung is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entspannung market on Amazon at a glance

Shoppers on Amazon Germany searched for Entspannung 663K times last year and spent an estimated €253K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €253K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
2.4%
Market size, estimated
€253Ka year
Top search term
entspannung geschenk für frauen329K searches a year

02 · Price

A sale here is worth €16.03.

Listings sell for €16.03 on average, from €1.36 to €213.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €16.03 that is €2K to €4K a year per listing.

Average price
€16.03inside the $15 to $100 sweet spot
Price range
€1.36–€213.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #35 within Alternative Medizin. It carries 1,506 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
6.2%
Average rank
#35in Alternative Medizin
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,506per listing
Listings tracked
47

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Entspannung products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€8K€15K€23K€30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

97

Est. top-5 brand share

55%

Top 20: 91%

Est. top-5 click share

34%

Top 20: 82%

Open market

40%

  • Kneipp23%
  • Heldengrün9%
  • Meßmer8%
  • mvg Verlag7%
  • Dercylele7%
  • Casida5%

Demand

Entspannung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Entspannung search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • entspannung geschenk für frauen329K/yr
  • entspannung250K/yr
  • entspannung geschenk46K/yr
  • entspannung geschenk für männer20K/yr
  • geschenk entspannung9K/yr
  • entspannen8K/yr

Reviews and returns

What reviews say buyers love and hate about Entspannung

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschenk Zweck”
18%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Entspannung questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data