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Entkalker

Fail

Demand is soft, at -22.1% this quarter, so Entkalker is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€193K/yr188K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 152 sellers

Flapen Score

Entkalker against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Entkalker is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entkalker market on Amazon at a glance

Shoppers on Amazon Germany searched for Entkalker 188K times last year and spent an estimated €193K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €193K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
10.9%
Market size, estimated
€193Ka year
Peak month
November1.8× the quietest month
Top search term
entkalker163K searches a year

02 · Price

A sale here is worth €9.36.

Listings sell for €9.36 on average, from €1.63 to €17.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €9.36 that is €5K to €7K a year per listing.

Average price
€9.36under the $15 to $100 sweet spot
Price range
€1.63–€17.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #28 within Reinigungsmittel. It carries 21,014 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
0.9%
Average rank
#28in Reinigungsmittel
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
21,014per listing
Listings tracked
22

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
77 months

Products

Top Entkalker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

152

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

12%

  • Brand 128%
  • Brand 224%
  • Brand 315%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 12%)

Demand

Entkalker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Entkalker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • entkalker163K/yr
  • universal entkalker6K/yr
  • descaler8K/yr
  • universal entkalker kaffeevollautomat5K/yr
  • maschinen entkalker3K/yr
  • entkalker flüssig4K/yr

Reviews and returns

What reviews say buyers love and hate about Entkalker

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Der Preis hier ist aber heftig”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Entkalker questions

Answered from the same tracked data.