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Enthaarungsspray

Enthaarungsspray shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49

Market size 70Growth 60Conversion 46Competition 11Returns 99Price range 83Avg price 95Brand share 0Review moat 62Quality gap 98
This niche Category average · 2,966 niches

Is Enthaarungsspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Enthaarungsspray is a €741K/yr Amazon Germany market (650K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.

Enthaarungsspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.6% over the last 90 days and 3.6% of searches end in a purchase.

€741K

revenue / yr

Units sold / yr25K
Search volume / yr+35.6%650K
Conversion rate3.6%
Avg price€31.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 20
Top-5 product click share87%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating3.7★
Avg reviews1,029

Top Enthaarungsspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

€0€111K€222K€334K€445K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Belle Body91%
  • Veet5%
  • Depilan4%

Enthaarungsspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume650KCVR3.6%Products10Brands3Top 5 Brands100%OOS Rate8.5%Rating3.7★Reviews1,029Avg BSR#22
20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 11.3×

Top Enthaarungsspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • belle body haarentfernung schaum219K/yr
  • belle body150K/yr
  • belle body haarentfernung55K/yr
  • enthaarungsschaum47K/yr
  • haarentfernungsschaum55K/yr
  • bellebody13K/yr
  • haarentfernung schaum14K/yr
  • enthaarungsspray14K/yr
  • belly body8K/yr
  • hair removal spray5K/yr

What reviews say buyers love and hate about Enthaarungsspray

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt16%

Super Produkt

beworben Vs Tatsächliches Produkt14%

Hält was sie verspricht

Geruch10%

Der Geruch ist ganz ok

Effizienz8%

Funktioniert,

Haarentfernung5%

Bisher bestes Enthaarungsprodukt, das ich getestet habe

What buyers complain about

68% of reviews
Funktionalität insgesamt15%

Funktioniert nicht

Geruch13%

es stinkt abartig.

Preis-Leistungs-Verhältnis8%

Sehr teurer Müll

Allergien8%

Bei mir hat es Haut Irritation hervorgerufen

Qualität insgesamt6%

Müll

Enthaarungsspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
50%
2beworben Vs Tatsächliches Produkt
8%
3Geruch
7%
4Haarverwandt
4%
5schädigen/verbrennen Haare
4%

Common Enthaarungsspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Enthaarungsspray 57/100 on Amazon Germany — Worth a look. The niche generates €741K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +35.6% over the last 90 days.
Search demand for Enthaarungsspray on Amazon Germany peaks in Jan–Feb–Mar–Apr–May–Jun, where the busiest month runs 11.3× the quietest.