energy cake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€28.18avg listing price — sweet spot $15–$100
Price range
Incredible€17.66–€33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great216.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad€68K€68K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, energy cake is a €68K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
energy cake market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €70K–€85K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 11%
- Out of stock
- 27.9%
- Avg brand age
- 68 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- energy cake63%
- svenjack26%
- Foodtastic6%
- All Stars5%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — -8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top energy cake search terms
- energy cake18K/yr
- sven jack riegel11K/yr
- sven jack11K/yr
Top energy cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sven Jack (Energy Cake) - Cookies-Cream 24x 125g (3kg) - Fitness Riegel aus Haferflocken mit langkettigen Kohlenhydraten Energieriegel Sattmacher für den Alltag & unglaublichem Geschmack
energy cake€33.024.5★490 rev
Sven Jack (Energy Cake) ALL IN ONE Haferriegel Mix Box 24x 125g I Original Haferflocken Energieriegel I Vegane Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Verschiedene Sorten
energy cake€32.964.4★519 rev
Sven Jack ( Energy Cake) - Original 24*125g(3kg) - Der original Ausdauer & Energie Riegel mit langkettigen Kohlenhydraten für viel Power mit Protein & weniger Zucker - Haferflocken Sattmacher & Fitnesssack
energy cake€33.784.3★461 rev
Sven Jack (Energy Cake) BEST OF Haferriegel Mix Box 24x 125g I Original Haferflocken Energieriegel I Vegane Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Fitness Riegel I Müsliriegel
svenjack€32.994.1★22 rev
Sven Jack (Energy Cake) Haferriegel Outdoor Mix Box 20x 65g I Original Haferflocken Energieriegel I Veganer & Laktosefreier Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Müsliriegel
svenjack€20.424.2★18 rev
Newest
by launch dateSven Jack (Energy Cake) Haferriegel Outdoor Mix Box 20x 65g I Original Haferflocken Energieriegel I Veganer & Laktosefreier Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Müsliriegel
svenjack€20.4218 rev
Sven Jack (Energy Cake) Haferriegel Original 20x 65g I Haferflocken Energieriegel I Veganer & Laktosefreier Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Müsliriegel
svenjack€19.6110 rev
Sven Jack (Energy Cake) Haferriegel Weiße Schokolade 20x 65g I Original Haferflocken Energieriegel I Veganer & Laktosefreier Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Müsliriegel
svenjack€21.585 rev
Sven Jack (Energy Cake) - Zitrone - Flapjack Riegel mit langkettigen Kohlenhydraten weniger Zucker & einzigartigem Geschmack original Fitnesscake & Oat Meal Snack I Müsliriegel
svenjack€32.153 rev
Sven Jack (Energy Cake) BEST OF Haferriegel Mix Box 24x 125g I Original Haferflocken Energieriegel I Vegane Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Fitness Riegel I Müsliriegel
svenjack€32.9922 rev
Trending
90-day click momentumSven Jack (Energy Cake) Haferriegel Weiße Schokolade 20x 65g I Original Haferflocken Energieriegel I Veganer & Laktosefreier Haferriegel I Langkettige Kohlenhydrate & wenig Zucker I Müsliriegel
svenjack€21.584.3★
ALL STARS Oatcake Hafer-Riegel (Chocolate 12 x 80g) Energy-Riegel mit Haferflocken & hochwertigen Kohlenhydraten gebackener Oat Bar - soft & sättigend - idealer Mahlzeitenersatz
All Stars€19.054.4★
Sven Jack (Energy Cake) - Apfelstrudel 24x 125g (3kg) - Original Haferflocken Energieriegel mit langkettigen Kohlenhydraten weniger Zucker & mehr Energie für den Alltag - Fitness Cake & Oatmeal
energy cake€33.054.3★
Sven Jack (Energy Cake) - Zitrone - Flapjack Riegel mit langkettigen Kohlenhydraten weniger Zucker & einzigartigem Geschmack original Fitnesscake & Oat Meal Snack I Müsliriegel
svenjack€32.153.9★
Sven Jack ( Energy Cake) - Original 24*125g(3kg) - Der original Ausdauer & Energie Riegel mit langkettigen Kohlenhydraten für viel Power mit Protein & weniger Zucker - Haferflocken Sattmacher & Fitnesssack
energy cake€33.784.3★
What buyers say about energy cake
What buyers praise and complain about, mined from review topics.What buyers love
“Super Snack”
“Geschmacklich super”
“Energy”
“Top Produkt”
“Phantastischer Reise- und Wanderproviant”
“extrem süß”
“Schnelle Mahlzeit”
“Lecker und Nährstoffreich”
“Guter Geschmack und gute Konsistenz”
“Das Preis/Leistungsverhältnis ist top”
What buyers complain about
“Haltbarkeit ungenügend”
“Irreführende Bilder und Beschreibung”
“Kann kainermehr einer gesunder Hafer regel nicht mehr herstelen?”
“Schade, eigentlich sehr lecker und nahrhaft”
“Vorsicht Metallspan”
“wieder Palm fett warum? Zucker”
“Doch nachdem ich gesehen habe das alle Sorten mit künstlichen Zusatzstoffen versehen sind, lasse ich die Finger davon und sehe mich nach Alternativen um”
“Kurze Haltbatkeit/Schimmel”
“Viel zu viel Zucker enthalten”
Common questions
- Is energy cake profitable to sell on Amazon Germany?
- The niche generates €68K/yr across 18 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the energy cake niche?
- 4 brands and 9 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in energy cake?
- Top complaints mined from reviews: Haltbarkeit, beworben Vs Tatsächliches Produkt, Reguliert die Verdauung. The return rate is 0.1%.
- When does demand for energy cake peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the energy cake niche?
- Listings span €17.66–€33.78; the average listing price is €28.18 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.