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Energy Cake

Fail

The top 5 brands take 100% of clicks, so Energy Cake is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€68K/yr40K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
68%top-5 click share · 4 brands · 9 sellers

Flapen Score

Energy Cake against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Energy Cake is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Cake market on Amazon at a glance

Shoppers on Amazon Germany searched for Energy Cake 40K times last year and spent an estimated €68K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
6.1%
Market size, estimated
€68Ka year
Peak month
November1.8× the quietest month
Top search term
energy cake18K searches a year

02 · Price

A sale here is worth €28.18.

Listings sell for €28.18 on average, from €17.66 to €33.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €28.18 that is €0 to €3K a year per listing.

Average price
€28.18inside the $15 to $100 sweet spot
Price range
€17.66–€33.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #263 within Nahrungsergänzung. It carries 216 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
50%
Out of stock, average day
27.9%
Average rank
#263in Nahrungsergänzung
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
216per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Energy Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 226%
  • Brand 36%
  • Brand 45%

Demand

Energy Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Energy Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy cake18K/yr
  • sven jack riegel11K/yr
  • sven jack11K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Cake

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Haltbarkeit”
0.1%of orders come back
“Haltbarkeit ungenügend”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Energy Cake questions

Answered from the same tracked data.