Is Energieriegel profitable to sell on Amazon Germany?

Flapen scores Energieriegel 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €413K a year across 16 tracked products. Search demand grew +9.6% in the last 90 days.

How competitive is the Energieriegel niche on Amazon Germany?

2 brands and 12 sellers compete in Energieriegel on Amazon Germany. The top 5 Energieriegel products take 66% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Energieriegel?

Energieriegel buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, and Geschmack. An estimated 0.1% of orders come back.

When does demand for Energieriegel peak?

Search demand for Energieriegel on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Energieriegel niche?

Energieriegel sells for €18.51 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.55 to €25.74. The average product has 526 reviews, the count a new listing must catch up to.

Energieriegel

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Energieriegel is a Maybe.

Flapen Score: 53
53 / 100Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size: €413K/yr190K searches / yr
90-day growth: +9.6%search demand this quarter
Competition: 66%top-5 click share · 2 brands · 12 sellers

Flapen Score

Energieriegel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Energieriegel is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Energieriegel market on Amazon at a glance

Shoppers on Amazon Germany searched for Energieriegel 190K times last year and spent an estimated €413K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €413K a year.

Searches, last 12 months: 190K
Growth, 90 days vs prior 90: +9.6%
Conversion, latest week: 11.7%
Market size, estimated: €413Ka year
Peak month: July2.5× the quietest month
Top search term: cliff bar77K searches a year

02 · Price

A sale here is worth €18.51.

Listings sell for €18.51 on average, from €9.55 to €25.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €18.51 that is €19K to €23K a year per listing.

Average price: €18.51inside the $15 to $100 sweet spot
Price range: €9.55–€25.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €19K–€23K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Nahrungsergänzung. It carries 526 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #25in Nahrungsergänzung
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 526per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Energieriegel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 199%
Brand 21%

Demand

Energieriegel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Energieriegel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cliff bar77K/yr +21.8%12.5% conv.
clif bar32K/yr +8.5%10.2% conv.
cliff bar riegel25K/yr +11.4%12.8% conv.
cliff18K/yr -2.5%2.3% conv.
clif19K/yr -21.7%1.6% conv.
clif bar riegel10K/yr +4.5%12.6% conv.
clif riegel5K/yr -0.6%6.0% conv.
cliffbar3K/yr +38.8%12.8% conv.

Reviews and returns

What reviews say buyers love and hate about Energieriegel

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”

20%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Der erste Riegel schmeckte nicht”

A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Energieriegel questions

Answered from the same tracked data.

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