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Energie

brand-locked demand (top 5 brands take 100% of clicks) — Energie doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49

Market size 75Growth 19Conversion 79Competition 15Returns 100Price range 84Avg price 95Brand share 0Review moat 60Quality gap 23
This niche Category average · 2,966 niches

Is Energie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Energie is a €862K/yr Amazon Germany market (416K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Energie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.7% over the last 90 days and 8.1% of searches end in a purchase.

€862K

revenue / yr

Units sold / yr40K
Search volume / yr-12.7%416K
Conversion rate8.1%
Avg price€25.64

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 41
Top-5 product click share82%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,085

Top Energie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€129K€258K€388K€517K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Monster52%
  • Vitasprint32%
  • effect10%
  • Doppelherz3%
  • Bier3%
  • Open — no brand owns it (0%)

Top Energie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • monster white47K/yr
  • effect energy45K/yr
  • monster energy white35K/yr
  • vitasprint b12 trinkampullen 3038K/yr
  • energie30K/yr
  • white monster33K/yr
  • vitasprint40K/yr
  • booster energy drink28K/yr
  • booster energy10K/yr
  • monster white zero13K/yr

What reviews say buyers love and hate about Energie

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geschmack insgesamt24%

Schmeckt

Preis-Leistungs-Verhältnis13%

Preis Leistung ganz okay

Vitamin9%

Vitamine

Qualität insgesamt6%

Ihr Produkt ist sicherlich sehr gut, habe ich bereits mehrfach für meinen Vater bestellt und erhalten

Energieniveau6%

Bester Energy Drink

What buyers complain about

75% of reviews
Preis-Leistungs-Verhältnis18%

etwas teuer, aber noch ok

Geschmack insgesamt15%

bleibt aber als negativ Beigeschmack.

Funktionalität insgesamt9%

Wirkung ich habe nicht gemacht

Süße8%

kann man auch gut trinken nicht so süß wie die großen Marken

Geschmack6%

Geschmacksveränderung

Common Energie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Energie 48/100 on Amazon Germany — Skip it. The niche generates €862K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.
Energie buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.