Energie
FailThe top 5 brands take 100% of clicks, so Energie is a Fail.
- Flapen Score
- 48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 4948
- Market size
- €862K/yr416K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 41 sellers
Flapen Score
Energie against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Energie is stronger. Inside it, weaker.
Market
The Energie market on Amazon at a glance
Shoppers on Amazon Germany searched for Energie 416K times last year and spent an estimated €862K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €862K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- €862Ka year
- Top search term
- monster white47K searches a year
02 · Price
A sale here is worth €25.64.
Listings sell for €25.64 on average, from €8.86 to €52.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At €25.64 that is €64K to €77K a year per listing.
- Average price
- €25.64inside the $15 to $100 sweet spot
- Price range
- €8.86–€52.10
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €64K–€77K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #77 within Vitamine. It carries 1,085 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 73%
- Out of stock, average day
- 3.9%
- Average rank
- #77in Vitamine
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Energie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 152%
- Brand 232%
- Brand 310%
- Brand 43%
- Brand 53%
- Open — no brand owns it (0%)
Search terms
Top Energie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monster white47K/yr
- effect energy45K/yr
- monster energy white35K/yr
- vitasprint b12 trinkampullen 3038K/yr
- energie30K/yr
- white monster33K/yr
- vitasprint40K/yr
- booster energy drink28K/yr
- booster energy10K/yr
- monster white zero13K/yr
Reviews and returns
What reviews say buyers love and hate about Energie
We read the reviews and the return reasons for every product selling here.
“etwas teuer, aber noch ok”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Energie questions
Answered from the same tracked data.









