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Ems Gerät

Fail

Demand is soft, at -5.0% this quarter, so Ems Gerät is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€1.1M/yr360K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 50 sellers

Flapen Score

Ems Gerät against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Ems Gerät is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ems Gerät market on Amazon at a glance

Shoppers on Amazon Germany searched for Ems Gerät 360K times last year and spent an estimated €1.1M. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.4%
Market size, estimated
€1.1Ma year
Peak month
December1.3× the quietest month
Top search term
ems gerät134K searches a year

02 · Price

A sale here is worth €71.48.

Listings sell for €71.48 on average, from €15.10 to €314.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At €71.48 that is €89K to €107K a year per listing.

Average price
€71.48inside the $15 to $100 sweet spot
Price range
€15.10–€314.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
€89K–€107K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Medizinische Geräte & Verbrauchsmaterialien. It carries 4,184 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#42in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
4,184per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ems Gerät products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

50

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 163%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Ems Gerät search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ems Gerät search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ems gerät134K/yr
  • beurer tens gerät58K/yr
  • beurer massagegerät48K/yr
  • bauchmassagegerät22K/yr
  • beurer em 4914K/yr
  • muskelstimulationsgeräte12K/yr
  • beurer tens8K/yr
  • beurer massage9K/yr
  • ems gerät muskelaufbau8K/yr
  • tens gerät beurer8K/yr

Reviews and returns

What reviews say buyers love and hate about Ems Gerät

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Haltbarkeit”
2.3%of orders come back
“Haltbarkeit fraglich, Ersatzteile teuer”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ems Gerät questions

Answered from the same tracked data.