Emla Creme
FailThe top 5 brands take 100% of clicks, so Emla Creme is a Fail.
- Flapen Score
- 44 / 100Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 4944
- Market size
- €167K/yr119K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 21 sellers
Flapen Score
Emla Creme against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Emla Creme is stronger. Inside it, weaker.
Market
The Emla Creme market on Amazon at a glance
Shoppers on Amazon Germany searched for Emla Creme 119K times last year and spent an estimated €167K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €167Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- emla creme55K searches a year
02 · Price
A sale here is worth €19.58.
Listings sell for €19.58 on average, from €7.44 to €32.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At €19.58 that is €20K to €24K a year per listing.
- Average price
- €19.58inside the $15 to $100 sweet spot
- Price range
- €7.44–€32.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €20K–€24K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,017 within Rezeptfreie Medikamente. It carries 539 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 0%
- Out of stock, average day
- 2.2%
- Average rank
- #1,017in Rezeptfreie Medikamente
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 539per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Emla Creme products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 223%
- Brand 37%
- Brand 45%
Demand
Emla Creme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Emla Creme search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emla creme55K/yr
- emla betäubungscreme 30g27K/yr
- emla15K/yr
- emla creme 5g11K/yr
- emla betäubungscreme7K/yr
- emla salbe4K/yr
Reviews and returns
What reviews say buyers love and hate about Emla Creme
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emla Creme questions
Answered from the same tracked data.









