emla creme
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€19.58avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good538.83avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.44–€32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€167K€167K/yr · 119K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, emla creme is a €167K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
emla creme market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- €157K–€196K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #1,017
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 33%
- Out of stock
- 2.2%
- Avg brand age
- 73 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Emla66%
- Heumann23%
- ADGC7%
- LIDOGALEN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top emla creme search terms
- emla creme55K/yr
- emla betäubungscreme 30g27K/yr
- emla15K/yr
- emla creme 5g11K/yr
- emla betäubungscreme7K/yr
- emla salbe4K/yr
Top emla creme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMLA 25 mg/g + 25 mg/g Creme 30 g
Emla€32.954.5★816 rev
Emla Creme + 2 Tegaderm Pflaster 5 g
Emla€10.274.3★347 rev
Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g
Heumann€17.414.3★1,390 rev
Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich
ADGC€18.165.0★2 rev
LIDOGALEN Creme 5 g Creme
LIDOGALEN€7.444.1★675 rev
Newest
by launch dateLidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich
ADGC€18.162 rev
Emla Creme + 2 Tegaderm Pflaster 5 g
Emla€10.27347 rev
EMLA 25 mg/g + 25 mg/g Creme 30 g
Emla€32.95816 rev
LIDOGALEN Creme 5 g Creme
LIDOGALEN€7.44675 rev
Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g
Heumann€17.411,390 rev
Trending
90-day click momentumLidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich
ADGC€18.165.0★
Emulus 25 mg je g+25 mg je g Creme 2 x 30 g Creme Betäubungscreme mit Lidocain und Prilocain zur lokalen Betäubung der
Heumann€31.223.9★
Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g
Heumann€17.414.3★
EMLA 25 mg/g + 25 mg/g Creme 30 g
Emla€32.954.5★
LIDOGALEN Creme 5 g Creme
LIDOGALEN€7.444.1★
What buyers say about emla creme
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is emla creme profitable to sell on Amazon Germany?
- The niche generates €167K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the emla creme niche?
- 4 brands and 21 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- When does demand for emla creme peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the emla creme niche?
- Listings span €7.44–€32.95; the average listing price is €19.58 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.