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Emla Creme

Fail

The top 5 brands take 100% of clicks, so Emla Creme is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€167K/yr119K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
97%top-5 click share · 4 brands · 21 sellers

Flapen Score

Emla Creme against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Emla Creme is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emla Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Emla Creme 119K times last year and spent an estimated €167K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
7.2%
Market size, estimated
€167Ka year
Peak month
February1.2× the quietest month
Top search term
emla creme55K searches a year

02 · Price

A sale here is worth €19.58.

Listings sell for €19.58 on average, from €7.44 to €32.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At €19.58 that is €20K to €24K a year per listing.

Average price
€19.58inside the $15 to $100 sweet spot
Price range
€7.44–€32.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
€20K–€24K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,017 within Rezeptfreie Medikamente. It carries 539 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
0%
Out of stock, average day
2.2%
Average rank
#1,017in Rezeptfreie Medikamente
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
539per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Emla Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 223%
  • Brand 37%
  • Brand 45%

Demand

Emla Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Emla Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emla creme55K/yr
  • emla betäubungscreme 30g27K/yr
  • emla15K/yr
  • emla creme 5g11K/yr
  • emla betäubungscreme7K/yr
  • emla salbe4K/yr

Reviews and returns

What reviews say buyers love and hate about Emla Creme

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Emla Creme questions

Answered from the same tracked data.