Is emaille pfanne profitable to sell on Amazon Germany?

The niche generates €116K/yr across 73 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (46/100).

How competitive is the emaille pfanne niche?

13 brands and 121 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in emaille pfanne?

Top complaints mined from reviews: Einfache Reinigung, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.4%.

When does demand for emaille pfanne peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the emaille pfanne niche?

Listings span €2.91–€293.39; the average listing price is €48.00 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.

emaille pfanne

Skip it

Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€48.00

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great480.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.91–€293.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€116K

€116K/yr · 136K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, emaille pfanne is a €116K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

emaille pfanne market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €60K–€72K; units × avg price
Conversion rate: 1.8%
Avg BSR: #184
Page quality: 0%
Prime: 97%
Sponsored: 27%
Out of stock: 0.4%
Avg brand age: 60 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

13 flat

Sellers

121

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

25%

Top 20: 65%

Open market

Riess88%
Prinox3%
Weber3%
COOPER & BURTON2%
Dr. Beckmann1%
bio-chem1%
Open — no brand owns it (7 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top emaille pfanne search terms

riess emaille72K/yr -35.6%0.5% conv.
riess27K/yr -32.8%0.4% conv.
riess emaille topf15K/yr -53.3%0.4% conv.
riess emaille backform9K/yr -35.6%2.6% conv.
keramik reiniger5K/yr -28.8%4.3% conv.
emaille reiniger3K/yr +6.8%7.9% conv.
riess topf4K/yr -38.6%0.3% conv.

All search terms

Top emaille pfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Riess 0485-022 Tortenform 26 cm 3-tlg. CLASSIC - BACKFORMEN Höhe 8 0 cm Profibäcker Backform Emaillie schwarz mit Rohrboden Induktion Emaille

Riess€57.124.7★247 rev

Riess Eierpfanne 22 cm Emaille Servierpfanne -Omlettpfanne ideal für Induktion- Eier-Pfanne kratzfest & hitzebeständig kleine Bratpfanne für Omlette Spiegelei schwarz Made in Österreich

Riess€31.254.3★190 rev

Riess 6050-000 Emaille Pflege Intensivreiniger zur Pflege von Kochtöpfen Pfannen und Glaskeramik-Kochfeldern

Riess€14.304.4★196 rev

Riess 0040-070 Schnabeltopf ø 12cm FLORA Mehrfarbig Emaille Vol. (rec.): 1 0 Liter Made in Österreich LBH: 13 7x13 5x11 5cm 0 430kg Kanne mit Henkel Deckel Induktionskocher kompatibel

Riess€26.684.7★691 rev

Riess 0547-006 Emaille-Set 5tlg BUNT/Pastell 2 Töpfe mit Chromrand 18 22 cm mit Deckel 1 Kasserolle mit Deckel 20 cm 1 Stielkasserolle 16 cm 1 Henkeltopf mit Deckel 14 cm Emaille

Riess€208.294.4★54 rev

Newest

by launch date

Riess Eierpfanne 22 cm Emaille Servierpfanne -Omlettpfanne ideal für Induktion- Eier-Pfanne kratzfest & hitzebeständig kleine Bratpfanne für Omlette Spiegelei schwarz Made in Österreich

Riess€31.25190 rev

2mo ago

Riess 0558-007 Emaille-Set 5-teilig TEAL Emaille Made in Österreich LBH: 50 0x30 0x40 0cm 10 410kg Induktionskocher kompatibel Gasherd_geeignet Elektroherd_geeignet Spülmaschinenfest

Riess€247.75164 rev

1y ago

Keramik Intensiv Kraft Reiniger Konzentrat 0 5kg Reinigen polieren & versiegeln Reiniger für Emaille Porzellan zur Reinigung & Pflege von Armaturen Bad Badewanne Waschbecken Ceranfeld COOPER & BURTON

COOPER & BURTON€12.95134 rev

2y ago

Riess 0094-137 Schnabeltopf Ø 12cm BIENE Emaille Vol. (rec.): 1 0 Liter Made in Österreich LBH: 19 0x13 6x11 0cm 0 450kg Induktionskocher kompatibel Gasherd geeignet Elektroherd geeignet

Riess€26.65691 rev

2y ago

Riess 0387-022 Schnitzelpfanne ø 28cm Classic SCHWARZEMAILLE Emaille Vol. (rec.): 3 0 Liter Made in Österreich LBH: 33 6x28 6x10 2cm 1 136kg Induktionskocher kompatibel Gasherd geeignet

Riess€40.13497 rev

3y ago

What buyers say about emaille pfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung26%

“Bestes Reinigungsmitteln”

Qualität insgesamt24%

“Qualität vom Besten”

beworben Vs Tatsächliches Produkt8%

“Paste hält was sie verspricht”

Preis-Leistungs-Verhältnis6%

“Wertiges Produkt”

Benutzerfreundlichkeit5%

“Leichte Anwendung Super Qualität”

Helligkeit/Glanz/Glühen4%

“Badewanne wurde wieder schön glänzend”

Grillen3%

“Grillreiniger”

Produktzustand2%

“Danach sieht es fast aus wie neu”

Kratzfestigkeit2%

“Top Produkt für oberflächliche Kratzer”

Haltbarkeit1%

“Hält ewig”

What buyers complain about

Einfache Reinigung14%

“Schäumt und reinigt nicht wirklich”

Preis-Leistungs-Verhältnis14%

“Schade ums viele Geld”

Qualität insgesamt11%

“Schlecht verarbeitete Pfanne”

Funktionalität insgesamt7%

“aber funktioniert nicht”

Farbverblassen/Verfärbung4%

“Im ersten Anlauf sind zwar nicht alle Verfärbungen in der Porzellan-Spüle verschwunden,”

Helligkeit/Glanz/Glühen3%

“Glanz mangelhaft”

Gesamtgröße3%

“Kleine Kasserolle”

Rost/Korrodieren3%

“Rost an den Kanten”

Fleckenbeständigkeit2%

“die ganzen eingebrannten Flecken bleiben,”

Farbe2%

“Die schwarzen Fliesen sind jetzt noch grauer als vorher”

Top return reasons

Gesamtgröße29%

Funktionalität insgesamt18%

beworben Vs Tatsächliches Produkt7%

Grillen6%

Auslaufsicher5%

Qualität insgesamt4%

Kratzfestigkeit4%

Kompatibilität – insgesamt3%

Fleckenbeständigkeit3%

Defekt Material/Teile3%

Common questions

Is emaille pfanne profitable to sell on Amazon Germany?: The niche generates €116K/yr across 73 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (46/100).
How competitive is the emaille pfanne niche?: 13 brands and 121 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in emaille pfanne?: Top complaints mined from reviews: Einfache Reinigung, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.4%.
When does demand for emaille pfanne peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the emaille pfanne niche?: Listings span €2.91–€293.39; the average listing price is €48.00 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.