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Emaille Pfanne

soft demand (-36.1% this quarter) — Emaille Pfanne doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

Market size 27Growth 7Conversion 22Competition 90Returns 98Price range 29Avg price 94Brand share 8Review moat 76Quality gap 45
This niche Category average · 2,966 niches

Is Emaille Pfanne profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Emaille Pfanne is a €116K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Emaille Pfanne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.1% over the last 90 days and 1.8% of searches end in a purchase.

€116K

revenue / yr

Units sold / yr2K
Search volume / yr-36.1%136K
Conversion rate1.8%
Avg price€48.00

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers13 · 121
Top-5 product click share25%
Open market3%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement27%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews481

Top Emaille Pfanne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

121

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

25%

Top 20: 65%

Open market

3%

  • Riess88%
  • Prinox3%
  • Weber3%
  • COOPER & BURTON2%
  • Dr. Beckmann1%
  • bio-chem1%
  • Open — no brand owns it (7 brands, 3%)

Emaille Pfanne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR1.8%Products73Brands13Top 5 Brands97%OOS Rate0.4%Rating4.5★Reviews481Avg BSR#184
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Emaille Pfanne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • riess emaille72K/yr
  • riess27K/yr
  • riess emaille topf15K/yr
  • riess emaille backform9K/yr
  • keramik reiniger5K/yr
  • emaille reiniger3K/yr
  • riess topf4K/yr

What reviews say buyers love and hate about Emaille Pfanne

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Einfache Reinigung26%

Bestes Reinigungsmitteln

Qualität insgesamt24%

Qualität vom Besten

beworben Vs Tatsächliches Produkt8%

Paste hält was sie verspricht

Preis-Leistungs-Verhältnis6%

Wertiges Produkt

Benutzerfreundlichkeit5%

Leichte Anwendung Super Qualität

What buyers complain about

62% of reviews
Einfache Reinigung14%

Schäumt und reinigt nicht wirklich

Preis-Leistungs-Verhältnis14%

Schade ums viele Geld

Qualität insgesamt11%

Schlecht verarbeitete Pfanne

Funktionalität insgesamt7%

aber funktioniert nicht

Farbverblassen/Verfärbung4%

Im ersten Anlauf sind zwar nicht alle Verfärbungen in der Porzellan-Spüle verschwunden,

Emaille Pfanne return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Funktionalität insgesamt
18%
3beworben Vs Tatsächliches Produkt
7%
4Grillen
6%
5Auslaufsicher
5%

Common Emaille Pfanne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Emaille Pfanne 46/100 on Amazon Germany — Skip it. The niche generates €116K/yr across 73 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -36.1% over the last 90 days.
Search demand for Emaille Pfanne on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.