Is Em profitable to sell on Amazon Germany?

Flapen scores Em 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €84K a year across 21 tracked products. Search demand grew -13.5% in the last 90 days.

How competitive is the Em niche on Amazon Germany?

8 brands and 17 sellers compete in Em on Amazon Germany. The top 5 Em products take 59% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Em?

Em buyers on Amazon Germany complain most about Kontamination, Benutzerfreundlichkeit, and Qualität insgesamt. An estimated 0.1% of orders come back.

When does demand for Em peak?

Search demand for Em on Amazon Germany peaks in Mar–Apr–May–Jun, and the busiest month runs 8.7× the quietest.

What does it cost to enter the Em niche?

Em sells for €19.63 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.78 to €32.38. The average product has 1,077 reviews, the count a new listing must catch up to.

Em

Fail

Buyers convert on only 0.7% of searches, so Em is a Fail.

Flapen Score: 37
37 / 100Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size: €84K/yr605K searches / yr
90-day growth: -13.5%search demand this quarter
Competition: 59%top-5 click share · 8 brands · 17 sellers

Flapen Score

Em against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Em is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Em market on Amazon at a glance

Shoppers on Amazon Germany searched for Em 605K times last year and spent an estimated €84K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months: 605K
Growth, 90 days vs prior 90: -13.5%
Conversion, latest week: 0.7%
Market size, estimated: €84Ka year
Peak month: May8.7× the quietest month
Top search term: ema91K searches a year

02 · Price

A sale here is worth €19.63.

Listings sell for €19.63 on average, from €4.78 to €32.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €19.63 that is €2K to €5K a year per listing.

Average price: €19.63inside the $15 to $100 sweet spot
Price range: €4.78–€32.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Multivitamin & Mineralien. It carries 1,077 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 38%
Out of stock, average day: 0.0%
Average rank: #63in Multivitamin & Mineralien
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 1,077per listing
Listings tracked: 21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Em products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Brand 142%
Brand 231%
Brand 315%
Brand 45%
Brand 52%
Brand 62%
Open — no brand owns it (2 brands, 4%)

Demand

Em search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.7×

Search terms

Top Em search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ema91K/yr -4.6%0.2% conv.
effektive mikroorganismen29K/yr +19.7%6.6% conv.
effektive mikroorganismen garten4K/yr +99.0%7.2% conv.
mikroorganismen für pflanzen5K/yr +79.3%4.6% conv.
mikroorganismen5K/yr -9.0%3.9% conv.
em mikroorganismen5K/yr +25.3%4.3% conv.
effektive mikroorganismen mensch5K/yr -1.0%4.3% conv.
em aktiv4K/yr +51.6%6.3% conv.

Reviews and returns

What reviews say buyers love and hate about Em

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Kontamination”

0.1%of orders come back

“Mikroorganismen”

A buyer, on “Kontamination”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Em questions

Answered from the same tracked data.

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