Is em profitable to sell on Amazon Germany?

The niche generates €84K/yr across 21 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (37/100).

How competitive is the em niche?

8 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in em?

Top complaints mined from reviews: Kontamination, Benutzerfreundlichkeit, Qualität insgesamt. The return rate is 0.1%.

When does demand for em peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.7× the quietest.

What does it cost to enter the em niche?

Listings span €4.78–€32.38; the average listing price is €19.63 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.

em

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€19.63

avg listing price — sweet spot $15–$100

Price range

Good€4.78–€32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,077.19

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€84K

€84K/yr · 605K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, em is a €84K/yr Amazon Germany market (605K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

em market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €79K–€98K; units × avg price
Conversion rate: 0.7%
Avg BSR: #63
Page quality: 0%
Prime: 38%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

DIMIKRO42%
Multikraft31%
Fischer’s EM-Chiemgau15%
Cellavita5%
SinoPlaSan GmbH2%
TriaTerra2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.7×

Open Trend

Top em search terms

ema91K/yr -4.6%0.2% conv.
effektive mikroorganismen29K/yr +19.7%6.6% conv.
effektive mikroorganismen garten4K/yr +99.0%7.2% conv.
mikroorganismen für pflanzen5K/yr +79.3%4.6% conv.
mikroorganismen5K/yr -9.0%3.9% conv.
em mikroorganismen5K/yr +25.3%4.3% conv.
effektive mikroorganismen mensch5K/yr -1.0%4.3% conv.
em aktiv4K/yr +51.6%6.3% conv.

All search terms

Top em products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Multikraft Effektive Mikroorganismen Aktiv (EM aktiv) Natürliche Boden- & Pflanzenpflege umweltfreundlich Förderung von Wachstum & Gesundheit ideal für Garten & Landwirtschaft 5 Liter

Multikraft€19.604.7★1,457 rev

DIMIKRO EM aktiv Bodenhilfsstoff für Garten & Landwirtschaft - 2 Liter

DIMIKRO€14.484.7★2,649 rev

Multikraft Effektive Mikroorganismen Aktiv (EM aktiv) Natürliche Boden- & Pflanzenpflege umweltfreundlich Förderung von Wachstum & Gesundheit ideal für Garten & Landwirtschaft 1 Liter

Multikraft€9.444.7★1,457 rev

Effektive Mikroorganismen aktiv universalBlond - EMa - EM aktiv - DIMIKRO 1 l - gebrauchsfertig für Haushalt & Garten - 100% vegan & natürlich

DIMIKRO€10.754.7★835 rev

EM-Chiemgau Effektive Mikroorganismen EM-aktiv Bodenaktivator Wurzelaktivator [Anwendungsfertig] Flüssiger Kompostbeschleuniger & Bodenhilfsstoff für Pflanzen Obst & Gemüse - 1 L

Fischer’s EM-Chiemgau€10.154.7★164 rev

Newest

by launch date

Natursache EM-aktiv Lösung | Effektive Mikroorganismen für Garten Tierhaltung Haushalt & Umwelt | Bodenaktivator Geruchsentferner Wasseraufbereiter (5 Liter 1)

Natursache€32.38137 rev

2y ago

EM-Chiemgau Effektive Mikroorganismen EM-aktiv Bodenaktivator Wurzelaktivator [Anwendungsfertig] Flüssiger Kompostbeschleuniger & Bodenhilfsstoff für Pflanzen Obst & Gemüse - 5 L

Fischer’s EM-Chiemgau€19.88164 rev

4y ago

EM-Chiemgau Effektive Mikroorganismen EM-aktiv Bodenaktivator Wurzelaktivator [Anwendungsfertig] Flüssiger Kompostbeschleuniger & Bodenhilfsstoff für Pflanzen Obst & Gemüse - 10 L

Fischer’s EM-Chiemgau€26.39164 rev

4y ago

Mikrobiota Classic - Effektive Mikroorganismen zum Einnehmen - 1 l

DIMIKRO€31.4564 rev

5y ago

Cellavita Effektive Mikroorganismen EMs für Menschen 500ml mit 24 Bakterienkulturen & Pflanzenextrakten Flüssiges Probiotikum als natürliche Darmkur für den Darm Nahrungsergänzungsmittel

Cellavita€21.17211 rev

5y ago

What buyers say about em

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Pflanzenwachstum12%

“Sehr guter aktivator gut für alle pflanzen”

Geruch11%

“Kein geruchmehr”

Preis-Leistungs-Verhältnis9%

“Wirksam und preiswert”

Effizienz8%

“Es hat wunderbar funktioniert”

Geschmack insgesamt6%

“ist auch der Geschmack für mich kein Problem.”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Umweltfreundlichkeit4%

“Wer seinen Haushalt bewusst schonend oder "bio" organisiert und mit freundlichen Mirkoorganismen um sich herum leben möchte, wird dieses Produkt lieben.”

Sprühen/Durchfluss3%

“Vielseitig einsetzbar, putzen, Düngen, Blattspray alles mit dabei”

Einfache Reinigung3%

“Der Artikel reinigt sehr gut”

What buyers complain about

Kontamination25%

“Mikroorganismen”

Benutzerfreundlichkeit25%

“Geht nicht zu öffnen”

Qualität insgesamt13%

“Die Qualität war diesesmal miserabel habe es leider behalten”

Preis-Leistungs-Verhältnis13%

“Es ist halt ziemlich teuer”

Nebenwirkungen6%

“Für mich keine positive Wirkung”

Funktionalität insgesamt6%

“Für mich keine positive Wirkung”

Geschmack insgesamt3%

“Ich verstehe nicht wie so viele auf dem Geschmack rumreiten, es ist kein Genussmittel”

Top return reasons

Geruch42%

Heizung17%

Defekt Material/Teile17%

Umweltfreundlichkeit17%

Einfache Reinigung8%

Common questions

Is em profitable to sell on Amazon Germany?: The niche generates €84K/yr across 21 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (37/100).
How competitive is the em niche?: 8 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in em?: Top complaints mined from reviews: Kontamination, Benutzerfreundlichkeit, Qualität insgesamt. The return rate is 0.1%.
When does demand for em peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.7× the quietest.
What does it cost to enter the em niche?: Listings span €4.78–€32.38; the average listing price is €19.63 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.

em