Is elmex sensitive professional profitable to sell on Amazon Germany?

The niche generates €900K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the elmex sensitive professional niche?

4 brands and 88 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in elmex sensitive professional?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Mundhygiene, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for elmex sensitive professional peak?

Demand peaks in Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the elmex sensitive professional niche?

Listings span €2.07–€32.84; the average listing price is €9.74 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.

elmex sensitive professional

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Market size

Great€900K

€900K/yr · 590K searches

Review moat

Good886.74

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.07–€32.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Avg price

Okay€9.74

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, elmex sensitive professional is a €900K/yr Amazon Germany market (590K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

elmex sensitive professional market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: €779K–€974K; units × avg price
Conversion rate: 15.7%
Avg BSR: #115
Page quality: 0%
Prime: 90%
Sponsored: 68%
Out of stock: 2.3%
Avg brand age: 57 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

Sensodyne58%
ELMEX31%
PROSCHMELZ8%
CP GABA GmbH2%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +4.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.9×

Open Trend

Top elmex sensitive professional search terms

sensodyne166K/yr +4.9%10.1% conv.
elmex sensitive professional127K/yr +14.0%6.6% conv.
sensodyne clinical repair74K/yr +13.3%16.0% conv.
elmex sensitive48K/yr +43.4%6.0% conv.
sensodyne repair and protect34K/yr -5.9%12.0% conv.
sensodyne zahnpasta39K/yr -23.2%8.2% conv.
zahnpasta sensodyne27K/yr -5.1%12.5% conv.
sensodyne repair15K/yr -14.1%11.8% conv.
elmex sensitive professional repair & prevent13K/yr -6.4%6.1% conv.
elmex repair prevent11K/yr -18.2%3.3% conv.

All search terms

Top elmex sensitive professional products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zahnpasta - Sensodyne Clinical Repair Zahncreme für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 3x75ml

Sensodyne€14.814.7★788 rev

Sensodyne Clinical REPAIR Zahnpasta für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 75ml

Sensodyne€5.524.7★1,180 rev

elmex Sensitive Zahnpasta 2x75ml

ELMEX€6.004.8★3,795 rev

elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml

ELMEX€4.884.9★99 rev

elmex Sensitive Zahnpasta 4x75 ml

ELMEX€14.264.7★1,849 rev

Newest

by launch date

ZAHNPASTA - Sensodyne Clinical WHITE 75ml Zahncreme für 2 Nuancen weissere Zähne* und effektiven Schutz vor Schmerzempfindlichen Zähnen hellere Zähne bei empfindlichen Zähnen

Sensodyne€5.74135 rev

7mo ago

elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml

ELMEX€4.8899 rev

11mo ago

Zahnpasta - Sensodyne MultiCare Sanftweiß tägliche Zahncreme mit Fluorid für schmerzempfindliche Zähne 4x75ml

Sensodyne€12.44237 rev

1y ago

Zahnpasta - Sensodyne Clinical Repair Zahncreme für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 3x75ml

Sensodyne€14.81788 rev

2y ago

Sensodyne Clinical REPAIR Zahnpasta für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 75ml

Sensodyne€5.521,180 rev

2y ago

What buyers say about elmex sensitive professional

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene36%

“Beste Zahnpasta”

Zahnempfindlichkeit10%

“Beste Zahnpasta bei empfindlichen/schmerzhaften Zähne”

Qualität insgesamt9%

“Super Produkt”

Zahnaufhellung6%

“Angenehme Whitening-Zahnpasta für empfindliche Zähne – Effekt bei mir (noch) nicht sichtbar”

Preis-Leistungs-Verhältnis6%

“Bester Preis im Paket”

Geschmack5%

“Guter Geschmack”

Geschmack insgesamt4%

“Tolle Zahnpaster schmeckt gut”

beworben Vs Tatsächliches Produkt3%

“Wie bestellt”

Reinigung2%

“Für die Reinigungs- und Aufhellwirkung sorgen klassische Putzkörper wie hydratisierte Kieselsäure und Alumina”

Empfindlichkeit insgesamt2%

“Ein absoluter Gamechanger für schmerzempfindliche Zähne”

What buyers complain about

Preis-Leistungs-Verhältnis27%

“Preisleistung könnte billiger sein”

Mundhygiene5%

“Zahnpasta mit üblichem Geschmack”

beworben Vs Tatsächliches Produkt4%

“Abbildung irreführend”

Geschmack3%

“Sehr scharfer Minz geschmack”

Funktionalität insgesamt3%

“Leider nicht den versprochenen Effekt”

Zahnempfindlichkeit3%

“Ich habe empfindliche Zähne”

Qualität insgesamt3%

“Nicht so gut wie vergleichbare Konkurrenzprodukte”

Empfindlichkeit insgesamt2%

“Spürbar unempfindlicherer Zahnschmelz (subjektives Empfinden).”

Schmerzlinderung – insgesamt1%

“Nach längerer Anwendung hilfreich - keine Soforthilfe bei Schmerz”

Sichtweite1%

“Effekt noch nicht erkennbar”

Top return reasons

Auslaufsicher11%

beworben Vs Tatsächliches Produkt10%

Preis-Leistungs-Verhältnis10%

Sprachprobleme9%

Geschmack insgesamt7%

Farbe6%

Mundhygiene6%

Qualität insgesamt6%

Funktionalität insgesamt5%

Inhaltsstoffe – insgesamt4%

Common questions

Is elmex sensitive professional profitable to sell on Amazon Germany?: The niche generates €900K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the elmex sensitive professional niche?: 4 brands and 88 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elmex sensitive professional?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Mundhygiene, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for elmex sensitive professional peak?: Demand peaks in Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the elmex sensitive professional niche?: Listings span €2.07–€32.84; the average listing price is €9.74 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.