How competitive is the Elmex Sensitive Professional niche on Amazon Germany?

4 brands and 88 sellers compete in Elmex Sensitive Professional on Amazon Germany. The top 5 Elmex Sensitive Professional products take 47% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Elmex Sensitive Professional?

Elmex Sensitive Professional buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Mundhygiene, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Elmex Sensitive Professional niche?

Elmex Sensitive Professional sells for €9.74 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.07–€32.84. The average incumbent carries 887 reviews — the moat a new listing must climb.

Elmex Sensitive Professional

Elmex Sensitive Professional shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

This niche Category average · 2,966 niches

Is Elmex Sensitive Professional profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elmex Sensitive Professional is a €900K/yr Amazon Germany market (590K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Elmex Sensitive Professional: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.8% over the last 90 days and 15.7% of searches end in a purchase.

€900K

revenue / yr

Units sold / yr100K

Search volume / yr+4.8%590K

Conversion rate15.7%

Avg price€9.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 88

Top-5 product click share47%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 31 products

Top Elmex Sensitive Professional products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Zahnpasta - Sensodyne Clinical Repair Zahncreme für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 3x75ml

Price: €14.81
Rating: 4.7/5
Reviews: 788
Age: 2y ago

Sensodyne Clinical REPAIR Zahnpasta für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 75ml

Price: €5.52
Rating: 4.7/5
Reviews: 1,180
Age: 2y ago

elmex Sensitive Zahnpasta 2x75ml

Price: €6.00
Rating: 4.8/5
Reviews: 3,795
Age: 13y ago

elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml

Price: €4.88
Rating: 4.9/5
Reviews: 99
Age: 11mo ago

elmex Sensitive Zahnpasta 4x75 ml

Price: €14.26
Rating: 4.7/5
Reviews: 1,849
Age: 3y ago

Newest

by launch date

ZAHNPASTA - Sensodyne Clinical WHITE 75ml Zahncreme für 2 Nuancen weissere Zähne* und effektiven Schutz vor Schmerzempfindlichen Zähnen hellere Zähne bei empfindlichen Zähnen

Price: €5.74
Rating: 4.5/5
Reviews: 135
Age: 7mo ago

elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml

Price: €4.88
Rating: 4.9/5
Reviews: 99
Age: 11mo ago

Zahnpasta - Sensodyne MultiCare Sanftweiß tägliche Zahncreme mit Fluorid für schmerzempfindliche Zähne 4x75ml

Price: €12.44
Rating: 4.7/5
Reviews: 237
Age: 1y ago

Zahnpasta - Sensodyne Clinical Repair Zahncreme für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 3x75ml

Price: €14.81
Rating: 4.7/5
Reviews: 788
Age: 2y ago

Sensodyne Clinical REPAIR Zahnpasta für empfindliche Zähne mit 5 % NovaMin für langanhaltende Linderung 75ml

Price: €5.52
Rating: 4.7/5
Reviews: 1,180
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

Sensodyne58%
ELMEX31%
PROSCHMELZ8%
CP GABA GmbH2%

Elmex Sensitive Professional demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume590KCVR15.7%Products31Brands4Top 5 Brands100%OOS Rate2.3%Rating4.7★Reviews887Avg BSR#115

Peak months: Nov · busiest ÷ quietest = 2.9×

Top Elmex Sensitive Professional search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sensodyne166K/yr +4.9%10.1% conv.
elmex sensitive professional127K/yr +14.0%6.6% conv.
sensodyne clinical repair74K/yr +13.3%16.0% conv.
elmex sensitive48K/yr +43.4%6.0% conv.
sensodyne repair and protect34K/yr -5.9%12.0% conv.
sensodyne zahnpasta39K/yr -23.2%8.2% conv.
zahnpasta sensodyne27K/yr -5.1%12.5% conv.
sensodyne repair15K/yr -14.1%11.8% conv.
elmex sensitive professional repair & prevent13K/yr -6.4%6.1% conv.
elmex repair prevent11K/yr -18.2%3.3% conv.

What reviews say buyers love and hate about Elmex Sensitive Professional

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Mundhygiene36%

“Beste Zahnpasta”

Zahnempfindlichkeit10%

“Beste Zahnpasta bei empfindlichen/schmerzhaften Zähne”

Qualität insgesamt9%

“Super Produkt”

Zahnaufhellung6%

“Angenehme Whitening-Zahnpasta für empfindliche Zähne – Effekt bei mir (noch) nicht sichtbar”

Preis-Leistungs-Verhältnis6%

“Bester Preis im Paket”

What buyers complain about

52% of reviews

Preis-Leistungs-Verhältnis27%

“Preisleistung könnte billiger sein”

Mundhygiene5%

“Zahnpasta mit üblichem Geschmack”

beworben Vs Tatsächliches Produkt4%

“Abbildung irreführend”

Geschmack3%

“Sehr scharfer Minz geschmack”

Funktionalität insgesamt3%

“Leider nicht den versprochenen Effekt”

Elmex Sensitive Professional return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher

11%

2beworben Vs Tatsächliches Produkt

10%

3Preis-Leistungs-Verhältnis

10%

4Sprachprobleme

5Geschmack insgesamt

Common Elmex Sensitive Professional questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elmex Sensitive Professional 55/100 on Amazon Germany — Worth a look. The niche generates €900K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.