Elmex Sensitive Professional

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €900K a year.

Searches, last 12 months

590K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

15.7%

Market size, estimated

€900Ka year

Peak month

November2.9× the quietest month

Top search term

sensodyne166K searches a year

Listings sell for €9.74 on average, from €2.07 to €32.84. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €9.74 that is €19K to €24K a year per listing.

Average price

€9.74under the $15 to $100 sweet spot

Price range

€2.07–€32.84

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

€19K–€24K

Returns

0.1%of orders · Amazon Germany median 1.1%

68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #115 within Mund- & Zahnpflege. It carries 887 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

90%

Out of stock, average day

2.3%

Average rank

#115in Mund- & Zahnpflege

Average rating

4.69 starsAmazon Germany average 4.37 stars

Average reviews

887per listing

Listings tracked

31

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months